That is the he said/she said, double edged sword of social media. Easy for all types of people to tweet out threats, bully, get people fired, falsley accuse individuals of actions. (Does have some positives, but the more I see of social media, the more dismayed I am).
I think that calmer heads needed all around. There must have been some real disatisfaction going on for the media to have jumped in.
I really wish that Avis hadn’t written their first post they way that they did. For their own sake, other employees, the couple that wanted to rent. I think that it caused an escalation that didn’t have to happen. I am glad though that they are taking care of their “inconsistencies” to avoid problems like this and a possible terrorist.
I understand Avis’s initial response, they were disgusted by the false accusations of bigotry.
Their first response was accurate and truthful, but truth isn’t the best response in the world of public relations.
The exec really leaped to his lower impulses when he responded to a legitimate request for documents with wild accusations of bigotry in the press.
The damage from this irresponsible smear will cause others real harm — employees, investors, a brand, even customers who avoid them for reasons that turn out not to be true at all.
A lot of misdirected energy for one big shot exec’s ego.
And how about the agent who was unfairly smeared, will some overzealous reader decide to do research and cause her real life trouble?