[ctdonath2]

Best: Apple's "1984" ad introducing the Macintosh" - Directed by Ridley Scott (_Alien_, _Blade Runner_, _Gladiator_, etc), aired twice (once during Super Bowl, once late-night because some award required at least two showings), broadly deemed the best ad of all time.

Worst: E*trade's "we just wasted 2 million bucks" ad - Nothing discourages potential customers more than saying you're incompetent with money and proving it.

[Theo]

Ditto on the Apple commercial.