Exactly. And often times the marketing survey returns bogus results. It is often that a customer doesn’t know what they want or need. Simply because the product or idea is too new.
An example: if you asked my 10 years ago, if I needed a mobile phone that does everything. I’d probably tell you that my tried and true wired phone works just fine. Timing is everything.
We in production declare that those who leave us and go into marketing have “gone to the dark side”.
Yes, marketing results/opinions can oftentimes be the source of much frustration. Our response is often: “we are not interested in giving the (ignorant) customer what they want, we are giving them what they NEED”. lol