[Balding_Eagle]

all of the players involved in the business transactions (drivers, passengers and Uber) see the true costs of the business.

It sounds like you might already know what they are.

What are the true costs?

[Alberta's Child]

The higher risk of insurance claims, for example. Uber has already gone through several situations where they've felt a need to increase the insurance coverage they provide, due to lawsuits from passengers and other motorists involved in accidents with Uber drivers.

Another aspect of this that doesn't get a lot of attention is the tax implications. If Uber drivers are technically independent contractors, then Uber may be required to file 1099 forms with the IRS and the income their drivers get paid must be reported to the IRS.

As time goes on, I think a lot of these drivers are going to decide that this isn't such a great deal for them.

Interestingly, I don't think Uber sees this as a long-term venture as it is currently constructed. I've long felt that their ultimate goal is to make money by selling their rideshare technology to taxi and limousine companies all over the world.