These days black friday is really over by 9 or 10 in the morning. The door busters have turned it from an all day marathon to a morning sprint. Which is nice if it turns out you actually need to go to a store for something useful like soap.
“Which is nice if it turns out you actually need to go to a store for something useful like soap.”
You might be on to something. These mad dash events tend to scare away other shoppers so maybe this start at midnight thing is about clearing those guys out quickly.