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To: Anitius Severinus Boethius

“This violates my first rule of sloganeering. Always bring in a 10 year old boy to read your slogan. If he laughs, start over.”

Wise advice, too often ignored. Another variant — ask yourself if Jon Stewart could find some way to smirk at it.


21 posted on 10/18/2010 8:07:10 AM PDT by Elwood P. Doud
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To: Elwood P. Doud; Anitius Severinus Boethius
Wise advice, too often ignored. Another variant — ask yourself if Jon Stewart could find some way to smirk at it.

I heard of this as advice for public figures, called the Leno Rule: "Never do anything that, should Jay Leno hear about it, will cause him to mention you in his monologue."

31 posted on 10/18/2010 9:34:00 AM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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