I think we're only debating degree, not absolutes.
What you say is true of a mid-range segment of the consumer market (for any given product), where price matters but some intelligent trade-offs are made on features, quality, etc. against price. No argument that that segment exists.
Above that mid-segment, things like feature set, brand loyalty, quality of manufacture, support, etc. are more important than price -- Apple lives there. Below that mid-segment, price is paramount, and all else is secondary -- low-mid and low-end features, so-called "value-priced", store-brand, knock-off, goods that in some cases are almost a parody of the real product; and for most product categories, that segment has the highest number of purchases.
Without sales numbers for that matrix we can't really argue quantitatively, but qualitatively, I think we're saying the same thing, and only disagreeing on how large the various segments are relatively. So in the absence of numbers, we can give that a rest.
‘Above that mid-segment, things like feature set, brand loyalty, quality of manufacture, support, etc. are more important than price — Apple lives there.”
So do other companies, companies that sell a lot of smart phones.
People whose only consideration is price rarely buy smartphones. They are buying the generic phone which provides call functionality without all the bells and whistles.