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To: Jet Jaguar; maggief; onyx

marketing of a meme

...” A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins’ 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It’s something that people repeat and pass along. Concepts and behaviors can be memes. “

It is used in marketing.

“Some more famous memes you might remember are advertising catch-phrases like “where’s the beef?” and “plop plop fizz fizz”. They are memes because their use spread way beyond their uses in commercials.”

I guess “Yes we can” would be classified a meme.

Axelrod is all over these letters.


15 posted on 01/23/2010 8:04:42 PM PST by hoosiermama (ONLY DEAD FISH GO WITH THE FLOW.......I am swimming with Sarahcudah! Sarah has read the tealeaves.)
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To: hoosiermama

BUMP- you’re right!

ASTROTURF AXELROD = IT’S HIS SIGNATURE !!!


19 posted on 01/23/2010 8:10:10 PM PST by onyx
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To: hoosiermama

Some more famous memes you might remember are advertising catch-phrases like “where’s the beef?” and “plop plop fizz fizz”.

Oh and Pants on the ground might soon apply.


60 posted on 01/24/2010 12:06:43 PM PST by ODDITHER (HAT)
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