Almost a century ago, in "The Mysterious Stranger," Mark Twain described the effectiveness of this ad's approach. He said that arguments and facts can "tug at a public humbug" over a period of years. But "only humor can destroy it at a single blow."
The one thing that Obama cannot tolerate is laughter and ridicule. He takes himself FAR too seriously. This ad is precisely the kind of pin to puncture this giant, hot-air balloon.