There's something to this, like it or not. Think back to every presidential election since women got the right to vote (1920), where one candidate had a significant LOOKS or PERSONALITY advantage over his opponent. In every case, he WON, regardless of party: Harding, FDR, Ike, JFK, Reagan, Clinton, GWB.
Every time.
Kinda puts a new view on Ford v. Carter, eh?
Musta been that smile.