Old Spice was hurting *really* bad for a really long time. Then they did that famous series of commercials with Isaiah Mustafa and started leaning in on the stereotype that it was something your grandpa wore. I’m pretty sure at some point they started putting, “If your grandfather hadn’t worn it, you wouldn’t exist” on the label.
Old Spice changed their scent back in 2016. Which was too bad. It’s not as good anymore.
Their deodorant, specifically “swagger” is really the only thing I’ve found that doesn’t react with my body chemistry to make an off-putting smell.
CC