Keyword: viralmarketing
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It seems even America’s homeless population have found a way to watch cult TV drama Breaking Bad as it reaches its dramatic conclusion. Despite not having immediate access to a TV set, one apparent down-and-out became an internet star this week after a clip of him doing impressions of Walter White and the gang went viral. ‘How is a homeless guy caught up on recent Breaking Bad episodes?’ asked one bemused YouTube user as others set about finding the bearded man’s true identity. It turns out the star of the clip is in fact an actor and voice-over performer named...
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An Australian schoolgirl had to cancel her 16th birthday party after her Facebook invitation went viral and close to 200,000 people said they would turn up at her house, reports said Tuesday. The Sydney girl had wanted her schoolmates to attend, and the post -- which included her address -- said they could bring friends if they let her know, Sydney's Daily Telegraph newspaper reported. "(It's an) open house party as long as it doesn't get out of hand," she wrote, adding that she had not had time to invite everyone individually. But within 24 hours more than 20,000 people...
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John McCain is a massive, online activism campaign designed to make at least ten million non-partisan, poll-tested, on-message voter contacts that reveal the damning truth about John McCain entirely through mainstream news reports and McCain's own words. Through mass blogger participation and the use of embedded hyperlinks, Searching for John McCain will connect millions of curious, low-information swing voters to negative, mainstream news articles about John McCain without 99% of those voters even knowing that Searching for John McCain exists. It is the more sophisticated, and hopefully more effective, 2.0 version of the Googlebomb the Elections campaign which, with only...
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The McCain campaign has a special program encouraging its supporters to leave positive comments about the candidate on other blogs. Via Jonathan Martin, we learn that those who leave McCain talking points on “featured blogs†like conservative Red State and moonbat Daily Kos will earn “points:†Help spread the word about John McCain on news and blog sites. Your efforts to help get the message out about John McCain’s policies and plan for the future is one of the most valuable things you can do for this campaign. You know why John McCain should be the next President of the...
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In the early days of American politics, no man would dare openly run for President of the United States, zig zagging across the country trying to drum up support. It was considered unseemly and self-aggrandizing for a politician to be seen grasping for power in such a naked way. So the putative candidate would run what was commonly known as a “Front Porch Campaign” where party leaders and supporters from across the country would show up at the candidate’s home and appear to plead with him to accept their support. The candidate, humble and diffident, would gratefully acknowledge their activities...
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~~~~snip~~~~ A male coyote really did wander into the Quiznos sandwich shop at Wabash and Adams -- in the Loop! -- just before 2 p.m. Tuesday. Workers had propped open the front door for the warm afternoon, and in sauntered the roughly 30-pound, 18-month-old wild animal. "He probably smelled our prime rib," observed Bina Patel, 23, the shop's manager...... ~~~~snip~~~~
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With all of the threads on books and hit pieces attempting to 'split' the conservative base, such as David Kuo's new book claiming that President Bush makes fun of Christians, I felt it was important to put this into the context of the Democrat's political strategy. This video is from New Politics, a DNC marketing group. This outlines how to quickly publish progressive political books (see, right before the election) and how to use viral market strategy to get the word out. http://www.newpolitics.net/content_areas/videos/?series=108 Specifically, focus on the areas regarding marketing and how these books can be used to influence the...
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As an update to my article, Viral Marketing in the Political Game, I discovered recently that this is no longer the secret hidden away in strategy rooms or marketing firms. A progressive liberal organization, New Politics has telegraphed the left's marketing strategy publically and with detail. They have four main categories as part of their 'New Tools' campaign. Buy Cable- Basically, buy as many media outlets as possible, or to quote them- "Our most important recommendation – help us challenge those who will spend hundreds of millions of television dollars this year to buy much more cable." Use Search- Although...
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The fake persuadersDetective work ... shows how a PR firm contracted to the biotech company Monsanto appears to have played a crucial but invisible role in shaping scientific discourse. ...An article on its website...warns "there are some campaigns where it would be undesirable or even disastrous to let the audience know that your organisation is directly involved... it is possible to make postings to these outlets that present your position as an uninvolved third party..." ...So the campaign against the researchers was extraordinarily successful; but who precisely started it? Who are "Mary Murphy" and "Andura Smetacek"? The Bivings Group...
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