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"Your stupid boycotts will never make a dent in a company like P&G," one liberal scoffed back in January. Turns out, they didn't just make a dent. After a string of male-bashing, transgender shaving ads, the parent company of Gillette got nicked so badly, market experts wonder if the brand will survive. Gillette's CEO insists the radical activism was "worth the price." Let's hope so -- because so far, that price is a whopping $8 billion dollars. To most customers, a razor company dabbling in gender politics never made sense in the first place. Gillette used to be "the best...

…...Consumers, men in particular, must be made to feel worthless. They have to be reminded that their needs and desires are wrong under any circumstances, that their instincts are loathsome, that their very existence is a malignancy, and that they're responsible for all the world's ills whether they want to admit it or not. Now give them your money, you piece of garbage. But hey, maybe I was wrong. Maybe this was a good idea. How is it working out for Gillette? Douglas Ernst, Washington Times: Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined...

In January Proctor & Gamble and Gillette decided to run razor ads trashing men and “toxic” masculinity in a courageous ad campaign. The company decided the best way to promote their product was to attack their customer base. The new ad highlighted sexist and bullying white males in the United States. Of the 43 abusive males in the ad – 42 were white. 7 of the hero men out of 8 in the ad were black. The ad did not do so well. Many users promised to avoid the product. The ad had 642,000 down votes after its first two...

A familiar name from the comment section, Australian club member Kate Smyth joins us above the jump with this SteynOnline guest column. I'm scared. I'm scared for women... These were the opening words of a viral tweet on May 18th, after the result of the Australian federal election was announced. What did the tweeter - a prominent young professional - and her supporters have to fear? The reinstalled (conservative-ish) prime minister, Scott Morrison, had not proposed oppressive "male guardianship" gender apartheid laws like those in Saudi Arabia. Not yet, at least. But on International Women's Day some months earlier he'd...

OAKLAND, Calif. ― Former President Barack Obama spoke Tuesday about how to “be a man” and the need to combat stereotypes of masculinity that “trap” young men, specifically young men of color. “All of us have to recognize that being a man is first and foremost being a good human. That means being responsible, working hard, being kind, respectful, compassionate,” Obama said at aconference for hisMy Brother’s Keeper initiative in Oakland.

Paul Newman was made to be a movie star. Eyes as blue as wintry lakes. Wavy hair that slowly faded to heirloom silver. Boundless charisma and confident sex appeal. But Paul Newman was more than a movie star. He was an artist. And maybe, since his death in 2008, he’s become a symbol—an avatar of genuine, non-toxic masculinity. We sure could use one now. We’re living in a movement moment, a #MeToo era when even razor-blade commercials wonder if men can’t be better. And lots of men are responding with not very manly tantrums: Better? What do you want from...

Rush Limbaugh's December 2018 Limbaugh Letter has an article titled "Demonizing White Men." It highlights -- with actual quotations from people in the media, academia and the political and entertainment arenas -- the attack on white men as a class. You can decide whether these statements are decent, moral or even sensible. Should we support their visions? Don Lemon, a CNN anchorman, said, "We have to stop demonizing people and realize the biggest terror threat in this country is white men, most of them radicalized to the right, and we have to start doing something about them." Steven Clifford, former...

A parody of the Gillette commercial and the Covington Boys. Because 'there's something aggressive about...standing there': Gillette Parody

Full Title: Gillette dresses women in skin tight clothing with corporate logo spread across their asses, then lectures men about “toxic masculinity” ===================================================================== A new advertisement from Gillette promoting the #MeToo movement has proven once again that corporations will say just about anything if they think it will boost sales. The ad infers that all men are sexist abusers, guilty of harassment and bullying. Unsurprisingly, a majority of people have taken issue with the ad for a number of reasons. In addition to the fact that this “ad” is a dumpster fire of left-wing, anti-male rhetoric, it is unbelievably hypocritical...

Masculinity is increasingly coming under attack in America. The American Psychological Association has practically declared it a mental illness: “Traditional masculinity — marked by stoicism, competitiveness, dominance, and aggression — is, on the whole, harmful.” Of course, UT-Austin did a "MasculinUT" campaign that essentially did the same thing with ads like this: These sorts of attacks on men and attempts to redefine masculinity as something more feminine have gotten so ever-present that even a razor company like Gillette is crapping on men, noting that only “some” of them are good and warning us about toxic masculinity. Have you ever asked...

...it’s a bit baffling to see the controversy over a single, fairly benign commercial for Gillette razors that focuses on masculinity. The ad, playing off its longtime tagline of “the best a man can get,” is part of a new campaign from the company acknowledging that “brands, like ours, play a role in influencing culture… we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.” ...the sentiment was enough to set off a firestorm of mockery, consumer boycott threats, and one man even throwing his Gillette...

So, Gillette, the razor and shaving conglomerate, has released a commercial that is either Oscar-worthy or the devil’s own butthole, depending on your view of masculinity. This happened while I was home sick and by the time I dragged myself to a screen and actually watched the thing, it didn’t seem as revolutionary or inspirational as it had been described. Mostly, it felt ad-spirational — that weird sweet spot where a company wants to convince you that you can Mach-3 your way to gender equality. But still, Gillette was trying. “It’s time we acknowledge that brands, like ours, play a...

Hiya, kids. Am I right—that you don’t need me to tell you how men should not hit women? Or that men should not hit 12 year old girls? Not in the face, not by a full-grown, 6’ 5” BIG man, not using a punch that would knock down a horse? Well that’s what seems to have maybe, allegedly happened. As an ex-private eye and security type, I want to look at it all more closely. Check this out first: “Very large man, David Bell, knocks out 12 yo girl outside an Asheville, NC mall” “She got her Bell rung. “He,...

Are you a man? That is to say, are you a genetic male who also happens to identify as a "man," for some increasingly antiquated reason? If so, are you under the mistaken impression that you're not a rapist? Our society has come a long way in shaming men for behaving in any way that anybody anywhere doesn't like, and reminding men that we're all complicit even if we don't behave that way. But it's not nearly enough. The mere fact of maleness is shameful and problematic. Men and boys everywhere need to be reminded that we're evil. We must...

[T]he song “Kiss The Girl,” from the Disney hit “The Little Mermaid,” is more misogynistic and dismissive of consent than cute. By performing the song multiple times each semester, the Tigertones elevate it to an offensive and violating ritual ... The premise ... is that the male Prince Eric, on a date with the beautiful female Ariel, should kiss her without asking for a single word to affirm her consent... Lyrics such as ... “she won’t say a word/Until you kiss that girl,” unambiguously encourage men to make physical advances on women without obtaining their clear consent... The song launches...

CNN commentator Symone Sanders on Wednesday blamed the murder of Iowa college student Mollie Tibbetts on "toxic masculinity." "Mollie Tibbetts was murdered b/c she told a man to leave her alone while she was jogging," Sanders tweeted. "Her murderer happens to be undocumented. This isn't about border security. This is about toxic masculinity. Mollie Tibbetts lost her life b/c a man couldn't take her saying no. Full stop."

The second comes from The Atlantic’s Emma Green. Detailing the findings of a survey conducted by her magazine and the Public Religion Research Institute, she notes that 61 percent of white working-class men view college as a “risky gamble.” Green’s report contained this explanation: “The enduring narrative of the American dream is that if you study and get a college education and work hard, you can get ahead,” said Robert P. Jones, the CEO of PRRI. “The survey shows that many white working-class Amer­icans, especially men, no longer see that path available to them. . . . It is this sense of economic fatalism,...

Two professors are warning in a new book that TV shows like The Big Bang Theory are emblematic of a worrying trend they call “toxic geek masculinity.” The new book Toxic Geek Masculinity in Media: Sexism, Trolling, and Identity Politics was written by Bridget Blodgett, a professor at the University of Maryland, and Anastasia Salter, who teaches classes on digital culture at the University of Central Florida.

We’re having a moment for male tears — no, not the kind that the popular feminist mug metaphorically collects in pursuit of bringing down the patriarchy. We’re talking literal tears that men shed in moments of televised vulnerability. Take the Netflix reboot of “Queer Eye,” just renewed for a second season. Yes, it’s a makeover show with bubbly experts instructing schleppy men on the wonders of slim-cut jeans, five-minute grooming routines, Ikea and avocados. But it’s also a show about men who are stuck and held in place by fear, insecurity, past trauma or rigid norms of what it means...

The State Department announced a new $600,000 taxpayer-funded study that suggests "ideals of masculinity" in Kenya are contributing to terrorism.The department's Bureau of Counterterrorism is seeking a nonprofit group to "explore gender identities of boys and men in Kenya." The grant proposal states that men being "tough, heterosexual, aggressive, unemotional, and achieving" can make them vulnerable to joining Islamic extremist groups."Gender is increasingly recognized as an essential aspect to understanding and countering violent extremism throughout the world," the State Department said. "To date, research and interventions on gender in Kenya have predominantly focused on the role of women and girls...