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The boycott of Bud Light has continued apace for many Americans following the company’s disastrous decision to showcase transgender activist Dylan Mulvaney as a brand ambassador. What started with a custom-made can and a few short videos has culminated in huge losses for Anheuser-Busch, and there’s no sign those customers are coming back into the fold anytime soon.Perhaps that’s behind this latest move. According to a report from The Daily Caller, Bud Light has finally fired the two executives behind the Mulvaney stunt. That comes after they were initially put on “leave” at the outset of the public blowup.EXCLUSIVE: SOURCE:...

According to The Daily Caller who spoke to an exclusive source familiar with the matter, both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company. They are no longer “on leave.”

Prominent figures participated in the Toronto pride parade on Sunday, including Canadian Prime Minister Trudeau's Deputy Prime Minister, Chrystia Freeland, among others. The parade, put on by Pride Toronto, included people walking in puppy play and furry costume fetish gear. Several adults exposed themselves to the audience in attendance. Bud Light helped sponsor the event. Children were seen taking part in the parade as well as in the audience itself. Meanwhile, adult male participants could be seen exposing themselves in the presence of children. Footage was captured by TPM's Beth Baisch. The men held signs saying things such as, "life...

Bud Light has, to put it mildly, had a challenging couple of months. Now the company is looking to win back drinkers with a new giveaway worth $10,000 a week. The prizes are part of a new ad campaign centered around the "Easy to Summer" commercial, a sequel to the "Easy to Drink, Easy to Enjoy" branding that launched during this year's Super Bowl. The new summer ads will feature NFL stars like Dak Prescott and Travis Kelce and will center on a theme of "make summer easy," according to a press release from the company. While the company has...

CMO Anheuser-Busch USA Marcel Marcondes speaks at the Cannes Lions International Festival June 20, 2019 in Cannes, France. New York CNN — Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. “When things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers to be very humble,” said Marcel Marcondes, Anheuser-Busch’s global chief marketing officer, at a conference on Monday. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney...

Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer. With the Twin Cities Pride festival set for this weekend, the Hennepin Avenue bar announced Monday it cut ties with the St. Louis-based brewing giant and replaced its products with beer from local breweries. The Saloon's decision follows months of controversy after Bud Light partnered with Dylan Mulvaney, a transgender woman, for a social media promotion video April 1. The brand sent her specially designed cans to...

As we previously reported, Garth Brooks is set to open a new bar, and as expected, he couldn't resist making a politically charged comment, true to his style. In a recent statement, Brooks criticized conservatives who have boycotted Bud Light, referring to them as "a**holes" for not backing the beer brand. However, it seems that Garth is now facing some backlash, as he has significantly toned down his rhetoric. But he then backtracks big time by again doubling down on the importantness of "inclusiveness" at his bar. On Friday, Brooks took the position that his bar, Friends in Low Places,...

A transgender model who was banned from the White House on Tuesday after going topless at a Pride Event where she met President Joe Biden has complained about companies shying away from LGBTQ+ influencers. Rose Montoya, 27, unhooked the top of her dress and grabbed her chest on the South Lawn on Saturday, as someone shouted, 'are we topless at the White House?' Video of the move went viral on social media, and was condemned by the White House. Montoya was unrepentant, saying it was not illegal to go topless in Washington, D.C. She told The Guardian, in an interview...

Bud Light has seen its sales continue to plummet amid ongoing backlash to its disastrous collaboration with trans influencer Dylan Mulvaney. The beer giant lost its place as America's number one beer brand to Modelo Especial due to the controversy, a position it held for over 22 years. In the week ending June 3, Bud Light's sales dropped by a staggering 24.4 percent, even worse than the 23.9 percent dip from the previous week. However, parent company Anheuser-Busch saw some gains with its other beer brands, with Michelob Ultra turning a sales increase for the first time in weeks. Since...

Garth Brooks raised the ire of some country music fans after saying he'd serve "every brand of beer" at his new bar — including Bud Light, which conservatives have criticized for its recent collaboration with transgender influencer Dylan Mulvaney. Bud Light's collaboration with Mulvaney led to a widespread boycott of the brand and extravagant shows of force against the beer. In one case, MAGA-world favorite Kid Rock filmed himself shooting several cases of the beer to show his disdain for the partnership. Brooks, the second-best selling musical artist of all time, told Billboard he hoped Friends In Low Places Bar...

Bud Light's popularity continues to plummet as both corporate and personal events pivot away from featuring the Anheuser-Busch brand at their gatherings, according to the owner of a pop-up bar business. Catarina Tucker, the founder of Barnastics - a mobile bartending company based in New Jersey- told Fox News there has been a 'significant shift' away from Bud Light among her clients recently. In April, the Anheuser-Busch-owned brand became embroiled in controversy over a promotion it did with transgender influencer Dylan Mulvaney. The company has since lost billions of dollars in market capitalization, and continues to be boycotted by tens...

“If you come into this house, love one another,” he added. “If you’re an a**hole, there are plenty of other places on lower Broadway.”“In my existence, one a**hole can turn the whole tide down there,” Brooks continued. “My thing is, let’s create a place that you feel safe in.”Brooks also said he wanted make his bar a place where a person can “feel good” and “safe.”

Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation's best-selling brew. Parent company Anheuser-Busch InBev (ABI) sold $297 million worth of Bud Light for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana. Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022. Modelo Especial is a pilsner-style lager that began nearly 100 years ago in Mexico. Constellation Brands bought Modelo from ABI in 2013. Since then, Constellation...

Despite tumbling sales and negative press coverage as a result of its partnership with transgender influencer Dylan Mulvaney, Bud Light is reportedly co-sponsoring an "all-ages Pride event" in Flagstaff, Arizona, according to the Flagstaff Pride website. The party, which is called "Pride in the Pines" and includes drag queens and other performers, lists Bud Light as one of the companies sponsoring the June 17 event. (Bud Light is mentioned prominently in one of the posters.) The event is listed as a "family festival event" and a family-friendly, "safe space" for all visitors. Other big-name companies sponsoring the all-ages event for...

Despite tumbling sales and negative press coverage as a result of its partnership with transgender influencer Dylan Mulvaney, Bud Light is reportedly co-sponsoring an "all-ages Pride event" in Flagstaff, Arizona, according to the Flagstaff Pride website. The party, which is called "Pride in the Pines" and includes drag queens and other performers, lists Bud Light as one of the companies sponsoring the June 17 event. (Bud Light is mentioned prominently in one of the posters.) The event is listed as a "family festival event" and a family-friendly, "safe space" for all visitors. Other big name companies sponsoring the all-ages event...

Bud Light is sponsoring an all-ages Pride event and after-party featuring drag queens in Flagstaff, Arizona, according to advertisements. The June 17 after-party features several famous drag queens and will take place after Flagstaff’s 27th annual Pride in the Pines, and both events list Bud Light as a sponsor. The after-party is open to “all ages,” and participants under 16 years old require a guardian to attend, according to an online flyer. ...

Well, the decision to short Anheuser-Busch InBev SA/NV (BUD) stock recently remains a winner. The stock recently broke through support, and while value buyers seem to be trying to step in here, the controversy surrounding this company has not slowed down. Perhaps memories will be short, and the conservative backlash over their marketing and branding deal with Transgender influencer Dylan Mulvaney may subside later this year. However, it seems like the damage right now is setting up to be permanent. Take a look at the comment sections on the articles covering this controversy. So many have said they are making...

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney. Sales of Bud Light have declined for seven consecutive weeks after the product endorsement from the controversial TikToker garnered immediate backlash. The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $27 billion in value in mere months.

If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed. In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney. Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data. For...

Salespeople promoting Bud Light for a Florida–based distributor have grown accustomed to car horns, middle fingers and jokes amid a weekslong boycott, but say they have struggled to ignore thousands of dollars in lost commission pay, two sales supervisors at the distributor told ABC News. A typical salesperson at the distributor made roughly $2,000 less in May than he or she would have over each of the previous two years, suffering primarily from a decline in Bud Light sales that reached as much as 60% over the week ending on Memorial Day, the sales supervisors said. "This has really, really...