Posted on 06/03/2023 3:07:19 PM PDT by Libloather
If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed.
In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney.
Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data.
For the fall reset in September, 'they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,' he told DailyMail.com in a phone interview on Saturday.
If Bud Light sales continue to slump, 'that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,' he said.
'Those brands will have a better likelihood to succeed longer term, because they have more shelf space, they have more inventory, they have more back-stock, and they have more availability for consumers,' he argued.
'That almost permanently then locks in this as the new norm of where their sales will be, and what their share of the beer category will be,' Frericks predicted of the impact on Bud Light.
Frericks said that the 'vast majority' of beer sales, some 80 to 90 percent, occur at traditional retail outlets, as opposed to sales at bars and restaurants.
Frericks, who co-founded Strive Asset Management with longshot Republican presidential candidate Vivek Ramaswamy after leaving A-B last year, has been harshly critical of his former employer's handling...
(Excerpt) Read more at dailymail.co.uk ...
Yeah I’m real concerned.
If=when in this case speaking strictly from a business perspective
Miller and Coors also have issues.
I drink Yuengling, made by the oldest brewery in the U.S.
Great beer, no WOKE baggage.
But the bright side is, like the other woke panderers, they never gave in to patriots and the Great American Way of Life.
Deviant all the way to the bottom.
See ya. Wouldn’t wanna be ya.
If folks really wanted to rebel and turn the world on its ear, quit drinking beer for one year, just one year. People can not begin to imagine how crazy things would get for the producers. The people could make ALL of them come out and reject the sexual perversion publicly. They would be so desperate for customers, they would do it.
If folks really wanted to rebel and turn the world on its ear, quit drinking beer for one year, just one year. People can not begin to imagine how crazy things would get for the producers. The people could make ALL of them come out and reject the sexual perversion publicly. They would be so desperate for customers, they would do it.
If folks really wanted to rebel and turn the world on its ear, quit drinking beer for one year, just one year. People can not begin to imagine how crazy things would get for the producers. The people could make ALL of them come out and reject the sexual perversion publicly. They would be so desperate for customers, they would do it.
Yuengling is my brew of choice as well.
Budweiser, and especially Bud Light as we may have known it, it dead.
Dead.
“It’s Dead Jim.”
It is dead and is not coming back. They may rebrand it and sell it in any way they wish, probably as Rainbow Brew, but Bud Light as we knew it, is as dead as a flat squirrel in the road.
They can cut back on their carbon footprint, not having to deliver all that crappy pseudo-beer to all those grocery stores and convenience marts.
They can do a bit multi-billion dollar ad campaign about it. Maybe put it on for the 2024 Superbowl.
No, they will lose shelf space to local brewers who make real beer. Miller and Coors are as bad as Bud.
We would be better off if everyone supported local businesses or made their own. Supporting these conglomerates is destroying our country.
I wonder if Coors still makes their beer into a syrup concentrate which they ship in big trucks from Golden, Colorado. They called it “dewatering.” Their bottlers mixed the syrup back with water and carbonation locally.
Yuengling as Americas oldest brewery has done an amazing job staying true to the product and being openly patriotic. Glad to see them reap the rewards lately.
Its awful that they will lose the shelf space, or a statement on the taste of Bud Light beer?
That's a recipe for a dearth of childbirths starting before the year is 3/4 over!
Nobody wants to be caught drinking Bud Light, even folks who don’t necessarily believe in the boycott, they just don’t want to face the ridicule.
Now some may not care about what other people think of them (me included) but Bud Light does not taste good enough to take that kind of a stand.
People have moved on to other brands.
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