Free Republic

PHOENIX, March 28 /PRNewswire/ -- Today an Arizona consumer filed a proposed class-action lawsuit against LifeLock, a heavily promoted company that claims to protect consumers against identity theft. The lawsuit alleges that the three-year-old company defrauds customers by offering services it cannot legally perform, and by touting a $1 million guarantee that the suit alleges is wildly misleading. Filed in United States District Court for the District of Arizona, the suit seeks to recover money consumers paid to LifeLock. LifeLock, headquartered in Tempe, Arizona, uses aggressive advertising to entice consumers to sign up for its $10-a-month service which it describes...

Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO Todd Davis reveals his Social Security number and then brags about the effectiveness of the company’s protections. In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock's advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers. Lifelock CEO Davis, in an interview with msnbc.com on Wednesday, called the lawsuit baseless and said that Experian is simply...

McGrath probing service preventing identity theft By ERIN MADISON Tribune Staff Writer The Montana Attorney General's office is investigating LifeLock, a company profiled in Sunday's Tribune. LifeLock is an identity theft prevention service. Customers pay $10 per month to have a fraud alert placed on their credit reports and be opted out of pre-approved credit card offers. If one of LifeLock's members has their identity stolen, the company covers any losses up to $1 million. LifeLock previously ran a full-page ad in the Tribune, which included the Social Security number of the company CEO Todd Davis. That ad piqued the...

Slapstick Scammers From the beak of The Bird to the ear of Stephen Lemons Published: June 21, 2007 The livid lapwing lambastes LifeLock phonies, J.T. Ready, and pathetic P-town puppy-huggers Golly-Pete does this daffy dodo love those old, black-and-white Three Stooges shorts, 'specially the ones with the classic lineup of Larry Fine, Moe Howard, and Moe's bro Curly Howard. Many a Saturday morn of this yardbird's youth was spent yukkin' it up at the screwball antics of those comedic dumbasses, whether they were frying up shoe leather as "fillet of sole," or kicking the madcap crap out of each other...

The decision comes amid a bevy of media stories scrutinizing his past, including three bankruptcies, a short stint in jail and 1996 Federal Trade Commission charges of false advertising in a prior business. Employees of the identity theft-prevention firm were notified Monday of Maynard's resignation. LifeLock officials said Maynard wanted to spend more time with his family and the constant barrage of media inquiries "had become a major addition to his already heavy work load, as well as a distraction for the company."

L.A.Times: Attacks Thompson Over ABC Radio Ad This one is really stretching the limits of any legitimate blame being leveled at Fred Thompson, but the L.A.Times has published a story linking Thompson to businessman with a shady past over a radio advertisement that the Senator narrates for that businessman's company. But, as we find out, Thompson's ABC Radio contract requires that he and other ABC Radio personalities act as narrator for the radio spot, so it isn't like Fred has gone out of his way to endorse this shady businessman's product. Naturally, the L.A. Times has to title the piece...

Possible presidential candidate Fred D. Thompson is lending his voice to radio commercials for a company that says it fights identity thieves and that was co-founded by a man accused of taking money from consumer bank accounts without permission. The one-minute commercials are airing across the country on behalf of Tempe, Ariz.-based LifeLock Inc., which said nearly 200,000 customers pay about $10 a month for services that include placing fraud alerts on their credit files.

Clients nationwide are entrusting private financial information to a Tempe anti-identity-theft firm that’s based on a bluff... In April 2005, local entrepreneur Robert J. Maynard Jr. was beyond broke. At 43, with an ex-wife and two kids, he told the government in his bankruptcy filing that he had $20 in his pocket and $15 in the bank. He was hundreds of thousands of dollars in debt. Maynard, a Valley native and former Marine, had seen some success in the late 1990s as the founder of Internet America, an early Internet service provider. He had owned a nice home in Ahwatukee...

Anyone here have experience using "Lifelock" (ID theft protection)?