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APRPEH ^ | 8 Adar I 5768/14 Feb 08 | APRPEH

[APRPEH]

McGrath probing service preventing identity theft
By ERIN MADISON
Tribune Staff Writer

The Montana Attorney General's office is investigating LifeLock, a company profiled in Sunday's Tribune.

LifeLock is an identity theft prevention service. Customers pay $10 per month to have a fraud alert placed on their credit reports and be opted out of pre-approved credit card offers. If one of LifeLock's members has their identity stolen, the company covers any losses up to $1 million.

LifeLock previously ran a full-page ad in the Tribune, which included the Social Security number of the company CEO Todd Davis.

That ad piqued the interest of Attorney General Mike McGrath, said Assistant Attorney General Jesse Laslovich.

[APRPEH]

The analogy of changing the car oil doesn't really apply. A fraud alert can be placed on all three credit files in under 3 minutes, faster if you are familiar with the touchpad sequence. Both Experian's and Equifax's websites are set up to take the alert online. This a very simple process with very little risk of a leaving your garage a filthy mess and your fragile male ego shattered. More troublesome is the Lifelock marketing: more on APRPEH

[RightOnline]

Disagree. I signed up with Lifelock for precisely the reasons stated; I simply don’t want to screw with it, track it on my own. It’s a good service and I’m pleased with them so far.

[NonValueAdded]

You can opt-out of pre-approve offers by yourself for free.

[APRPEH]

yes you can in one of 2 ways.
either call 1-888-5-OPTOUT (1-888-567-8688) or visit www.optoutprescreen.com
or simply place the fraud alert yourself. the pre-approved offer of credit opt out comes along with the fraud alert automatically. the fraud alert phone numbers are in my identity protection shopping post.

[21stCenturion]

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