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It may be the last thing you are thinking about as you rush out of the door to work, but eating a good breakfast could really spice up your love life. As long as what is in your bowl is SexCereal, that is – or so its makers claim. The firm behind a new muesli say it is nothing less than ‘passion in a bowl’, full of exotic ingredients that increase sexual desire. In fact, they claim eating just three tablespoons could leave you full of vigour all day long. A spokesman for retailer Firebox.com added: ‘Please use it in...

A Canadian couple are coining it in after changing the name of their breakfast cereal to 'Holy Crap'. Brian and Corin Mullins developed their gluten-free, vegan, organic cereal to address Mr Mullins' allergies. It was originally called 'Hapi Food' cereal and sold only at the Sechelt Farmers Market on the Sunshine Coast, British Columbia. But after one of their very first customers said: "Holy Crap... this is amazing!", they changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred.

The grandaddy of cereal slogans is for Quaker Puffed Rice. The cereal is actually made using a process that resembles shooting rice from a gun. In 1904, Quaker introduced the cereal to the mass public by shooting Puffed Rice from cannons at the World's Fair. In 1913, an astute ad man decided to promote the cereal by exploiting how it's made and this famous, yet mostly forgotten, slogan was invented.

Even if you're not an art lover you've probably heard of surrealism, but how about cerealism? US artist Ernie Button, 45, from Arizona has come up with a wacky new creation which features edible landscapes made from breakfast cereals. He spends up to a week creating the cunningly put together scenes which 'explore the evolution of breakfast cereals.' Button said: 'The idea for "Cerealism" was a trip to the grocery store. When I was a youngster, cereal was a luxury item. A brand name cereal was a rarity in our house as they were consistently more expensive. Something like Cap'n...

ORBE, Switzerland (Reuters) - Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion. They say they will reformulate 20 cereal brands popular with children and teenagers by 2015, boosting wholegrains and calcium and...

-excerpt- Per the notice filed with the US Food and Drug Administration, the recall includes 282,000 cases. Boxes included in the recall have the letters “KB,” “AP” or “FK” before or after the “Best Before” date.

General Mills is opposing a Minnesota amendment to ban same-sex marriage, taking a public stand on a contentious issue that most companies have tried to avoid. "We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy -- and as a Minnesota-based company we oppose it," the foodmaker said in a statement. Golden Valley-based General Mills has consistently ranked atop lists of the best corporate workplaces, including its welcoming policy toward gay and lesbian employees. But like most corporations, it has historically steered clear of controversial issues like the marriage amendment,...

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/3d3cac24-a42e-11e1-a701-00144feabdc0.html#ixzz1vctpmQf0 General Mills, the US food company, said that it would cut about 850 jobs, or 2.4 per cent of its workforce, as it looks to slash costs. The move is part of a global restructuring plan that General Mills said on Tuesday would improve its efficiency and allow it to reinvest in high-growth products.

Kellogg's Corn Pops The cereal business is not what is used to be, at least for products that are not considered "healthy." Among those is Kellogg's Corn Pops ready-to-eat cereal. Sales of the brand dropped 18% over the year that ended in April, down to $74 million. That puts it well behind brands like Cheerios and Frosted Flakes, each which have sales of over $200 million a year. Private label sales have also hurt sales of branded cereals. Revenues in this category were $637 million over the same April-end period. There is also profit margin pressure on Corn Pops because...

Tony the Tiger, some NASCAR drivers and cookie-selling Girl Scouts will be out of a job unless grocery manufacturers agree to reinvent a vast array of their products to satisfy the Obama administration’s food police. Either retool the recipes to contain certain levels of sugar, sodium and fats, or no more advertising and marketing to tots and teenagers, say several federal regulatory agencies. The same goes for restaurants. It’s not just the usual suspected foods that are being targeted, such a thin mint cookies sold by scouts or M&Ms and Snickers, which sponsor cars in the Sprint Cup, but pretty...

U.S. cereal giant Kellogg Co. said it would raise prices 3 percent in 2011, the same increase it reported for its profits in 2010. Fourth-quarter profits rose 7 percent over the third quarter and annual profits were up 3 percent, The Detroit News reported Friday. Revenues for the year dropped 1 percent to $12.4 billion. John Bryant, the company's new chief executive officer, said Kellogg would raise prices due to the rising cost of commodities. "The price increases are merely passing on a portion of those higher costs," he said.

"OMG, stop everything, there's no need to invent anything else," was what we said when we got to the eCoupled stand at CES. And when you see these photos and video, we're sure you'll agree. Video Link Here Fulton Innovation -- don't worry, we hadn't heard of them either -- is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.

Kellogg is recalling as many as 28 million boxes of cereal because a chemical is leaching from the food packaging into the cereal. The Food and Drug Administration states the reason for the recall as "uncharacteristic off-flavor and smell coming from the liner in the package." Other sources call it a wax-like substance, and parents are being warned that it may cause diarrhea or vomiting, particularly in sensitive children (the recalled cereals — Apple Jacks, Corn Pops, Fruit Loops and Honey Smacks — are sugary staples of the Kellogg line, marketed with cartoon characters primarily at children).

General Mills Inc. said it is looking into how a fake press release was sent out that falsely said President Barack Obama had ordered an investigation into the company's supply chain. General Mills said the release, sent out at midnight eastern through PR Newswire, was false and was removed minutes after it was detected. The news release service issued an alert on Wednesday to disregard the release, saying it was sent in by an unauthorized sender.

Based on the long-time claim by General Mills that its Cheerios cereal can lower cholesterol by 4 percent in just six weeks — when part of a diet low in saturated fat and cholesterol, of course — the Food and Drug Administration has admonished the giant breakfast cereal producer and said those claims mean the little round “o’s” of oats are to be considered a drug. Simply by indicating the cereal is intended for use as a cholesterol-lowering product, it now falls under the FDA regulations regarding drugs, and because it’s a “new” drug by definition — never mind that...

NEEDHAM, Mass. – A Massachusetts man may wish he had breakfast in bed instead of in his car. Police said a man who was stopped for erratic driving on Central Avenue last week was eating a bowl of cereal and milk while he drove. He told officers he was hungry. ... Schlittler didn't know what kind of cereal the driver was eating.

Police in Needham pulled over a man who was allegedly driving while trying to eat a bowl of cereal - with milk, according to Wicked Local Needham. The 48-year-old driver, who is from Needham, was apparently spotted driving erratically by other drivers. According to the report, callers told police the driver was "all over the road." He was crossing over the double yellow line and tailgating other vehicles. When police finally pulled the man over, they allegedly found a bowl of cereal with milk, which was still cold, inside the car, the site reports. The man told police he was...

AN OPEN LETTER TO KELLOGG'S February 8, 2009 -- Whereas . . . 1) Kellogg's is a major manufacturer of cereal and junk food products including but not limited to Frosted Flakes, Pop Tarts, Cheez-Its, Froot Loops, Keebler's Cookies, Rice Krispies, Eggo Frozen Waffles, Famous Amos Cookies and many other products known to be a part of the diet of many marijuana using Americans. 2) The Kellogg's has profited for decades on the food tastes of marijuana using Americans with the munchies. In fact, we believe that most people over the age of 12 would not eat Kellogg's products were...

Tony the Tiger, and Snap, Crackle and Pop have been branded "cartoon villains" by a U.K. consumer watchdog called Which? for failing to promote healthy eating in children. Other well-loved characters under fire include Coco the Coco Pops monkey and Quicky the Nesquik Bunny.