Coca-Cola serves up gay-friendly ad for all genders, generations

reuters ^ | Patricia Reaney

[Mount Athos]

Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion.

"Sibling rivalry never looked more inclusive," Out Magazine said of the commercial that debuted last week. Marketing Week also approved.

The ad, part of the company's global "Taste the Feeling" campaign, features a teenage girl ogling the pool boy from a downstairs window while her brother does the same from upstairs.

The duo race to the refrigerator and try to trip each other in a bid to be the first to give the open-shirted worker an ice-cold Coke as the Italian song "Come Prima" plays in the background.

Despite the siblings' efforts, by the time they reached the pool guy their mother had already given him a Coke.

"It's a human story where Coca-Cola plays a key role in the development of the drama," said Ali Brubaker, senior manager of global brand PR for the company.

"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."

[dp0622]

Pretty sure they’re part of Pepsi.

I could live on diet root beer alone. I’ll have to look into Mug, Barq’s and a few others to see who’s behind them.

I can no longer buy coke.

Laz told me about another soda that was good but I forgot the name Laz.

[Ciaphas Cain]

"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."

That "culture" they think is relevant is less than two percent of the population.

[RightGeek]

Video https://www.youtube.com/watch?v=wWBQP-bxfX0

[Zuse]

Ever try water?
It’s pretty good.

[RightGeek]

[Mears]

I drink one Pepsi about every 2-3 years-——I keep it in the frig for others.

I detest carbonated drinks.

.

[Guenevere]

Don’t fly Delta either!
You should see their gay add!

[Gene Eric]

Stop patronizing those that piss in your shoes.

[Secret Agent Man]

Glad i dont drink soda anymore.

[democratsaremyenemy]

Just buy store brands. I never buy Coke or Pepsi. Boycott them.

[ROCKLOBSTER]

Coca-Cola serves up CHILD MOLESTER-friendly ad

[Secret Agent Man]

They circlejerk the 1% perverts and tell larger demographics to go to hell, they matter far less and f off if you dont like it.

[W.]

Eh, treat yourself to one, it will take ya back to the day where things wern’t cheapened to save a stinking penny. Don’t forget ice! Big Lots had it a buck a bottle.

[Pikachu_Dad]

So yhe mom is sleeping with the pool boy? Sad

[Salamander]

The brother and sister going for each other?

Game Of Sodas

[Monterrosa-24]

Is this ad running in the U.S. or the UK?

[RinaseaofDs]

What happened to the adults running these companies?

So stupid. Such a needless error.

[FatherofFive]

You should never drink soda. Especially never diet soda.

Just another reason.

[Da Coyote]

Left the brand long ago. However, good to know. I can always spread the news to folks still drinking the stuff.

[dfwgator]

I quit soda last year, now it’s Perrier with Lemon.