Posted on 03/06/2017 6:43:19 PM PST by Mount Athos
Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion.
"Sibling rivalry never looked more inclusive," Out Magazine said of the commercial that debuted last week. Marketing Week also approved.
The ad, part of the company's global "Taste the Feeling" campaign, features a teenage girl ogling the pool boy from a downstairs window while her brother does the same from upstairs.
The duo race to the refrigerator and try to trip each other in a bid to be the first to give the open-shirted worker an ice-cold Coke as the Italian song "Come Prima" plays in the background.
Despite the siblings' efforts, by the time they reached the pool guy their mother had already given him a Coke.
"It's a human story where Coca-Cola plays a key role in the development of the drama," said Ali Brubaker, senior manager of global brand PR for the company.
"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."
(Excerpt) Read more at uk.reuters.com ...
Lets see how that helps sales.
Gag !
That does it for me.
“All genders.”
I drink one coke every two years. Never again. FU Warren Buffet.
Taste the Feeling? If I was a coke drinker, I wouldn’t be anymore after reading that.
How about, “The color brown, is now easier going down.”
I’m sure freepers could come up with funnier slogans than that.
For the most part - I stopped drinking Coke when they brought out new Coke.
If I do drink any, it’ll be Mexican Coke. With real sugar.
Coke
Disney
Et al...
They’ve all gone off the deep end.
WHY DOES RC AND SODA STREAM HAVE TO SUCK SO MUCH?!?!?!
Is Pepsi any better with their ads. Something tells me no.
:(
Nuts.
They are really pushing the homosexual agenda.
Wow.
Choke-a-Cola. Gag, indeed.
What next? The brother and sister going for each other?
Agreed. I buy about one 32 ounce bottle per month.
Or used to...
At one 32 ounce bottle per month, I was their best customer compared to you. LOL
No more!
Not this sh*t again!!
I hear the Mexican Coke is better with the sugar.
A friend of mine mentioned that a few months back.
I’d like to give it a try.
Now, not so sure though...
I’m just not going to be supporting this devolution into the abyss.
You’ll have to wait a few years for that, incrementalism, don’t you know. Maybe the next time they do a focus group we can all let them know.
I don’t really know.
How’s Doctor Pepper doing?
Can't drink homosexual-supporting Coke.
Only one choice left: Homebrew!!!
Recipe:
Ingredients:
- 1 quart water
- Finely grated zest and juice of 1 lemon
- Finely grated zest and juice of 1 lime
- Finely grated zest and juice of 2 oranges
- 3 large (5-inch) cinnamon sticks, broken into small pieces
- 2 tablespoons dried bitter orange peel
- 2 teaspoons coriander seed
- 1/4 teaspoon finely grated nutmeg
- 1 teaspoon gum arabic (optional)
- 2 pounds sugar
- 1/4 cup browning sauce, such as Kitchen Bouquet
- 1/2 teaspoon vanilla extract
To make the Natural Cola Syrup: Combine the water, lemon zest, lime zest, orange zest, cinnamon, bitter orange peel, coriander seed, nutmeg, and gum arabic (if using) in a large saucepan. Whisk together until the gum arabic dissolves. Stir in the sugar and bring to a boil, stirring until the sugar dissolves. Boil for 1 minute.
Remove from the heat and stir in the lemon, lime, and orange juices, along with the browning sauce and vanilla. Let cool, then strain.
This syrup will keep in the refrigerator for up to 2 weeks.
To mix with seltzer: Pour 1/2 cup cola syrup into a tall glass. Add 1 1/2 cups seltzer and stir until just blended. Add ice and serve.
To carbonate with a siphon: Combine 3 1/4 cups water and 3/4 cup cola syrup in a 1-quart siphon. Charge with CO2 according to the manufacturer's directions. Siphon charged sodas can be stored in the siphon in a refrigerator for up to 5 days. Dispense as desired into tall glasses filled with ice and serve.
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