Posted on 09/17/2015 11:32:27 AM PDT by GoreFreeTN
New York (CNNMoney) — Doritos are now available in every color of the rainbow.
The chip brand announced a new campaign, in partnership with the It Gets Better Project, that will feature rainbow-colored chips in celebration and support of the LGBT community.
The "Doritos Rainbows" packages will only be available online for a limited time. In order to get a bag, customers must pledge $10 to the It Gets Better Project.
The project, founded by author Dan Savage and his partner Terry Miller in 2010, was created in response to several LGBT teens who committed suicide. The organization's message is that "life indeed gets better," and the group aims to provide support and hope to LGBT youth worldwide.
The chips are inspired by the Pride flag and the bags will feature inspiring quotes.
Doritos said in a statement that the brightly-colored chips are the company's way of showing its support in the "boldest, most colorful way possible."
After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag "#BoldandBetter."
"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," a Doritos spokesperson said in a statement.
A spokesperson for the It Gets Better Project said it was honored to partner with Doritos and celebrate the progress the LGBT community has made in America.
"By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most," Brett Peters said in a statement. "There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life."
The chips will also be available on September 20 during Dallas Pride, which Doritos is sponsoring this year.
This story was first published on CNN.com, "Doritos unveils rainbow chips to support LGBT community."
Judy Garland played Dorothy — I don’t think Dorothy’s last name was ever given in the movie.
And here is a novel idea put forward by progressive liberals: Let’s teach kids this perverted lifestyle is acceptable while jailing them for smoking or drinking. Is this sick or what? The average male queer lives some 20 years less than a chronic smoker.
actually, it was....
Dorothy Gale, I believe
You may be right — haven’t seen it since maybe 1955! ;-)
Fortunately, there are a LOT of generic equivalents on the market.
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Some probably made by Dorito.
What im saying is, think of them as a Hydra, and Doritos is only one of the heads, by chopping the Doritos head off but feeding the Pizza Hut or Pepsico head still enables the monster. I try to avoid all of the Yum brands as much as possible including employment there. I worked for Pepsico and when Indra (CEO) took over and made a company stance for support of Planned Parenthood, and against the 2nd amendment/gun ownership, I left the company for a smaller privately owned company at a $20k/yr paycut. Pepsico is a very socialistic company to work for now.
Harm the Frito-Lay division and you think Wall Street wouldn't notice? Really?
Bet me.
Given how tiny the portion of the population they are pandering to is, I think they need some better management.
Doritos are gross anyway.
Looks like Frito is laying with a flaming dude.
Wall street will notice, but I would be willing to bet Yum would just move their profits around to bail out frito-lay and keep them afloat since they are one of the largest chip companies in the world. Im not trying to get into a pissing match with you, but I think you are thinking on a smaller scale. They may take a mild hit (1-5 cents per share), nothing Yum cant handle. Now if they take a 5 cent per share hit on all of there products, that is when you are going to get their attention.
Some actress named Judy Garland was Dorothy in the wizard of oz movie-she was apparently in and out of rehab most of her life and OD’d on prescription drugs when I was in my mid-teens-don’t know if she was a fag hag, but her daughter, Liza Minnelli sure is one-in and out of rehab most of her life, too-she is a bad joke...
Isn't it crazy how the left goes all in no matter the consequences like you and others have pointed out about these big corporations.
I remember not long ago, Pew did a research and found out corporate America or Wall Street execs are now dominated by dems, libs, and/or progs. These people running the shows have now become fanatical to their cause because they don't even care about the consequences of trying to shove their agenda down our throats.
The lib/prog movement dominates Wall Street these days so that's why I find it funny when a libtard pulls the class warfare, rich vs. poor card, because it is rich liberals that are causing much of poor to happen these days in America via their screwed up agenda.
It's much like the media, dominated by libs/progs. The sad thing for America is it is these places that have so much influence on America today. We can thank the government education system and liberal academia for this mess that helped put all these screwed up people in places of power and influence. They all need to continued to be rejected and their screwed up agenda.
No more Yum brand products for me either.
CGato
Everybody notices what Wall Street notices. We'll see how long they stay one of the largest chip companies in the world.
It just a drop in the bucket, and that is how they will see it. They will just sweep this “minor misunderstanding” under the rug with increased advertising of more pro heterosexual commercials and in 5 years you will be sitting on the couch watching the superbowl with a Dorito in one hand and a Pepsi in the other.
Won't happen.
Me too.
Utz
Cape Cod
Kettle
That wasn’t a slam on you but for businesses that we won’t be able to buy anymore. It is sickening.
Setting up sprinklers on the germination bed this afternoon. Fresh food is tasty.
I like the raw veggies for snacks, too-but most of what I grow-tomatoes, spinach, baby greens, okra, collards-ends up in salad or getting steamed for dinner. If you are really jonesin’ for chips, the health food stores have some good brands of natural baked ones...
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