Posted on 09/17/2015 11:32:27 AM PDT by GoreFreeTN
New York (CNNMoney) — Doritos are now available in every color of the rainbow.
The chip brand announced a new campaign, in partnership with the It Gets Better Project, that will feature rainbow-colored chips in celebration and support of the LGBT community.
The "Doritos Rainbows" packages will only be available online for a limited time. In order to get a bag, customers must pledge $10 to the It Gets Better Project.
The project, founded by author Dan Savage and his partner Terry Miller in 2010, was created in response to several LGBT teens who committed suicide. The organization's message is that "life indeed gets better," and the group aims to provide support and hope to LGBT youth worldwide.
The chips are inspired by the Pride flag and the bags will feature inspiring quotes.
Doritos said in a statement that the brightly-colored chips are the company's way of showing its support in the "boldest, most colorful way possible."
After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag "#BoldandBetter."
"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," a Doritos spokesperson said in a statement.
A spokesperson for the It Gets Better Project said it was honored to partner with Doritos and celebrate the progress the LGBT community has made in America.
"By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most," Brett Peters said in a statement. "There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life."
The chips will also be available on September 20 during Dallas Pride, which Doritos is sponsoring this year.
This story was first published on CNN.com, "Doritos unveils rainbow chips to support LGBT community."
I posted this from Yahoo news this am and it was yanked,how come??
What will they be called? FAGITOS? No thanks. You can keep your homosexual pandering products Frito-Gay.
Never thought about the rainbow, does it have to do with Dorothy minelli or whatever her name was. She is a big faghag among the gays with the wizard of oz thing.
Bye bye Doritos.
The problem is that we as a country no longer have the ability to mass protest companies like this because more and more people just don’t care any longer-
Back in the day, people opposed gay propagandizing by companies- and would boycott their companies en mass- J.C Penny tried throwing homosexuality in our faces and they suffered big time- Ford tried as well and really suffered for it- Because people did NOT want companies supporting immorality-
Those days are gone unfortunately- and we’ll have to suffer more and more companies coming out and propagandizing-
But they're not. Probably half the customers think this sort of thing is a little weird, but they get-along-to-go-along. And they know that if they DON'T do that, they will face the fiery wrath of the other half of the customer base. It's zero tolerance for morality. Zero.
Taste the Rainbow: Doritos to Launch Pride Fag-Inspired Tortilla Chips.
Fixed.
Trader Joe’s has a knock off that is delicious and $1.99 for a large size. TJ’s have delicious snacks that are a fraction of these large snack food companies.
I shall probably never eat Doritos again.
Fortunately, there are a LOT of generic equivalents on the market.
What’s extremely disgusting is how they’ve taken the rainbow symbol that has always been enjoyed by children and popular in children’s products and applied it to their perverse agenda. It shows how they have no respect for normal culture and are willing to harm and attack children and their innocence.
Frito Lay!!!
What? Why not be proud of your stand, Frito-Lay, and put the rainbow Doritos in all the Walmarts and supermarkets and other retailers so all your customers can see them?
Liberalism is a MENTAL DISORDER!!
DARK!!!??? as in darky???
Your comment strikes a point.
I eat chips because I like the way they taste. Cost figures into it, as well - for instance, I'll buy Doritos on a BOGO, but not at full price. (almost $5 for a bag of chips? Forget it!!!) I'd guess that most FR posters are about like you and I. We eat chips, because we like chips. OR, because we like something crunchy and salty to go along with our sandwich. Or because the game is on, and we need something to mindlessly munch along with it.
However...
Only a liberal would look at the humble corn chip and say: "Now THAT'S a great way to make a political statement!!!".
No more Doritos for me. Too bad, I like the Cool Ranch kind. Way to go, guys, you needlessly pissed off a substantial portion of your customer base.
I found this homosexual site that ranks companies based on how friendly they are to their agenda. So you can use this in reverse, by patronizing the lowest-scored companies. Trader Joe’s has a 30 out of 100, so they’re a good choice!
http://www.hrc.org/apps/buyersguide/ranking.php?category=1236#.VfsNnpcXdqD
I’ll buy a $10 bag of chips but only if Dan Savage offs himself...
Those look like the Kitch’n Cook’d Maui and Kona chips everyone on the mainland tries to imitate.
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