Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

The Trump Lesson that Bush and Clinton Should Heed
Townhall.com ^ | July 22, 2015 | Jonah Goldberg

Posted on 07/22/2015 1:21:07 PM PDT by Kaslin

For those of us who predicted the inevitable, watching Donald Trump verbally wander into a field of face-whacking garden rakes like Sideshow Bob fills one with a mixture of schadenfreude and affirmation. We knew it was coming, but it still feels good to be proven right.

Of course Trump wouldn't hesitate to attack John McCain's war-hero status. Trump's bottomless insecurity cannot countenance the idea that his critics have any legitimacy. Of course Trump won't apologize -- because his dog-and-pony show is predicated on the idea that he "tells it like it is" and "fights." He's the omniscient master of "The Apprentice." He can't behave like the Biggest Loser.

The Trump squall is not over, alas. But it's nonetheless obvious that we will someday soon look back on this as the beginning of the end of Trumpmania.

The reason his demise is all so predictable is that personality eventually shines through. A few politicians are capable of hiding their truly unpleasant personal qualities, but it takes enormous effort, and sooner or later the mask slips. In general, what you see is what you get in politics, which is why the most successful politicians have personalities suited for the profession: They are basically likable; they can and want to connect with voters; they can act natural because they are natural politicians.

Donald Trump, meanwhile, isn't even a politician. He's a low-rent carnival barker who made it big on the high-rent circuit. An honest political consultant would put his fees in jeopardy by giving it to him straight: "For the love of all that is holy, don't be yourself."

Back in the real campaign, there's an interesting lesson in Trump's ineluctable fate. For months I've argued that Jeb Bush is the weakest of the top-tier candidates to take on Hillary Rodham Clinton. When you have a competition between two brands, the better brand tends to win. The Clinton brand is simply much more popular than the Bush brand, for reasons we all know.

And that's still true. But a brand is also strongest in the abstract. A Clinton may beat a Bush, but voters won't be asked to vote for "a Clinton," they'll be asked to vote for a specific Clinton, namely Hillary. Jeb's last name is a problem he can transcend by being himself. Hillary's last name is an asset she damages whenever she's herself.

We saw something similar with John Kerry in 2004. People liked Kerry in the abstract -- military veteran, long-serving senator, etc. -- but as a person, not so much. His state poll numbers would often go down when he campaigned and go up when he went on vacation. Clinton is extremely popular when she is an abstraction. The polls show that the more voters see the real person, the less they like her -- or trust her.

She's still an obvious favorite for the nomination, but it's telling that the Clinton campaign is already trying to lower expectations for the New Hampshire primary and Iowa caucuses, suggesting that Bernie Sanders might win some early bouts.

The point is that personality matters a lot, and no one would confuse Clinton's personality as a secret weapon. It's been a cliche for three decades for Clinton's defenders to say, "If only you could know the Hillary I know." That's an unintentionally damning defense. It may be true that she's a wonderful friend to her friends, but as a candidate, she is a remarkably uninspiring, un-charming and un-compelling woman who has every bit as much of a problem connecting to ordinary people as Mitt Romney did. Indeed, like Romney, she has polled poorly (June, CNN) on the question of whether she "cares about people like you."

In truth, Bush is not a contender for the role of "the Most Interesting Man in the World" in those Dos Equis commercials either. But he is showing himself to be a grown-up who is neither easily rattled nor interested in pandering to the crowd. He can get ahead of his family name in a way Clinton clearly cannot. Moreover, nearly all of the other GOP contenders have transparently better retail political skills than Clinton.

Donald Trump stakes much of his fortune on the alleged value of the Trump brand. Hillary Clinton's candidacy rests on a similar assumption about the Clinton name. Both fail to take into account the fact that personality trumps brand.


TOPICS: Culture/Society; Editorial; Politics/Elections
KEYWORDS: 2016election; bush; donaldtrump; hillary; hillaryclinton; jeb; jebbush; johnmccain; jonahgoldberg; trump
Navigation: use the links below to view more comments.
first 1-2021-4041-6061 next last

1 posted on 07/22/2015 1:21:07 PM PDT by Kaslin
[ Post Reply | Private Reply | View Replies]

To: Kaslin

Hey, Jonah. Bite me.
See ya.


2 posted on 07/22/2015 1:22:13 PM PDT by sparklite2
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Here comes Jonah again.


3 posted on 07/22/2015 1:22:37 PM PDT by hotsteppa
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Trump may not be a grown-up, but he’s addressing the issues a grown-up should address. Only Cruz has come close. Everyone else is trying to be electable.


4 posted on 07/22/2015 1:23:39 PM PDT by Pearls Before Swine
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Pundits being insular and having those National Mall Starbucks Lattes, while they sit and talk to each other, and how much they agree with each other.


5 posted on 07/22/2015 1:24:10 PM PDT by BigEdLB (They need to target the 'Ministry of Virtue' which has nothing to do with virtue.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: sparklite2

RE: The Trump Lesson that Bush and Clinton Should Heed

Why does Jonah mention ONLY these two characters? Is he trying to tell us something?


6 posted on 07/22/2015 1:24:31 PM PDT by SeekAndFind
[ Post Reply | Private Reply | To 2 | View Replies]

To: Kaslin

Jonah is a Ginger hater!

Ginger racist!


7 posted on 07/22/2015 1:25:39 PM PDT by Cowboy Bob (Isn't it funny that Socialists never want to share their own money?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

This could have been written by any of the leftist shills at the MSM and I don’t think a single point would have to be changed.


8 posted on 07/22/2015 1:26:13 PM PDT by WashingtonSource
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin
In truth, Bush is not a contender for the role of "the Most Interesting Man in the World" in those Dos Equis commercials either. But he is showing himself to be a grown-up who is neither easily rattled nor interested in pandering to the crowd.

Was that ever really his problem, though?

Did anybody really think Jeb was just too much of an unpredictable wild man?

9 posted on 07/22/2015 1:27:28 PM PDT by x
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Very disappointing article from Goldberg

But what did anyone expect from him


10 posted on 07/22/2015 1:28:27 PM PDT by Mr. K (If it is HilLIARy -vs- Jeb! then I am writing-in Palin/Cruz)
[ Post Reply | Private Reply | To 1 | View Replies]

To: x

Not pandering to the crowd? Someone alert Mexico. Jeb is giving them the brush off. /s


11 posted on 07/22/2015 1:29:03 PM PDT by TADSLOS (A Ted Cruz Happy Warrior! GO TED!)
[ Post Reply | Private Reply | To 9 | View Replies]

To: Kaslin

Jonah, is nothing more than one more person thrilled to be a fellow traveler with the rest of Trump’s detractors.

Extremist Leftist groups including the Democrat Party, the Republican Party, the nation’s leftist media, La Raza, La Mecha, the NAACP... you name it, they hate Trump.

And now Jonah is one with them.

Curiouser and curiouser...


12 posted on 07/22/2015 1:31:00 PM PDT by DoughtyOne (Conservatism: Now home to liars too. And we'll support them. Yea... GOPe)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin; All
For those of us who predicted the inevitable, watching Donald Trump verbally into a field of face-whacking garden rakes like Sideshow Bob fills one with a mixture of schadenfreude and affirmation. We knew it was coming, but it still feels good to be proven right.

Maybe the assclown Goldberg missed the latest polls showing The Donald still riding high.

Who the hell is he anyway? His "fame" -- if one can call it that -- is being the son of Lucianne Goldberg, of the Monica Lewinsky scandal. Without that, we would never even know about this jackass.

13 posted on 07/22/2015 1:31:51 PM PDT by montag813 (Bring Back Tar and Feathers)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin
Jonah's big problem is that because he is convinced it will be Yeb Boosh vs Mrs. B-J Clinton in the "finals", ol' Jonah has no idea how Yeb can beat her ... 'though he'll never admit it's because Yeb has so alienated the conservative base.

Ahhh, the pain of being so locked into the GOPE mindset ...

14 posted on 07/22/2015 1:31:56 PM PDT by glennaro
[ Post Reply | Private Reply | To 1 | View Replies]

Comment #15 Removed by Moderator

To: Kaslin

No Jonah, Bush is like another Bob Dole. At least Bob had done a few sales pitches for Viagra.

Bush couldn’t even get a rise if he pitched Viagra. Maybe the Hispanic crowd like him because he panders to them and wants to turn the keys to America over to them. The average person is sick of illegal alien panderers.

The Bush brand is done for a long time. Jeb is not the candidate for an America in a crisis. He is actually a believer in some of the same crap Obama and Hillary pitch.


16 posted on 07/22/2015 1:36:19 PM PDT by dforest
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Seems like lucianne’s spawn can’t help himself.


17 posted on 07/22/2015 1:37:13 PM PDT by sauropod (I am His and He is mine.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

>In truth, Bush is not a contender for the role of “the Most Interesting Man in the World” in those Dos Equis commercials
>either. But he is showing himself to be a grown-up who is neither easily rattled nor interested in pandering to the crowd.

In other words, JEB believes what he believes, or what Sheldon Adelson and the US Chamber of Commerce believe, and to the relief of these backers, he won’t let capricious GOP plebes guide his opinion.


18 posted on 07/22/2015 1:39:50 PM PDT by oblomov
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Wow...the butthurt is strong with Jonah these days...lol.


19 posted on 07/22/2015 1:41:17 PM PDT by Night Hides Not (Remember the Alamo! Remember Goliad! Remember Mississippi! My vote is going to Cruz.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin
Jonah Goldberg taking on the Donald is like the little street urchin pestering WC Fields. "Get away from me kid, ya bother me."
20 posted on 07/22/2015 1:41:20 PM PDT by hinckley buzzard
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson