Posted on 06/09/2015 10:32:36 AM PDT by Enlightened1
McDonald's Corp said it hired Robert Gibbs, U.S. President Barack Obama's press secretary during his first term, as its chief communications officer.
The world's biggest restaurant chain by sales also named Bacardi Ltd's Silvia Lagnado as its chief marketing officer, a position vacant since 2010.
Chief Executive Steve Easterbrook laid out plans in May to overhaul the company's businesses and management as part of efforts to make the fast-food chain a "modern, progressive burger company."
McDonald's, which on Monday reported its 12th straight decline in monthly same-store sales, is fighting to lure back customers lost to more nimble rivals and increasing demand for fresh, less-processed food.
Most of McDonald's global marketing responsibilities since 2010 had been carried out by Dean Barrett, senior vice president of global marketing, who recently retired.
Gibbs replaces Bridget Coffing who announced her retirement in March.
He joins McDonald's from The Incite Agency, a strategic communications advisory firm he co-founded in 2013.
McDonald's shares were down 0.4 percent at $95.91 at midday on the New York Stock Exchange.
(Excerpt) Read more at reuters.com ...
Just the head?
Mickey D’s buying protection from Obozo?
Why would MCD do this?
This man has no clue how to sell hamburgers and chicken nuggets to the public, but he probably has useful and valuable connections in Washington.
Just another example of how the US economy is run and controlled from the center of the empire, Washington DC.
So a known liar that has lost credibility is going to be a spokesman for McDonald’s???....
If you own any stock in McDonald’s, then it’s time to sell.
Gibbs reveals as former White House press secretary he was told to deny the CIA drone assassination program existed.
https://www.youtube.com/watch?v=5Z_W57sGP7s
MCD must have some serious lying that needs to get done.That’s the only possible reason I can think of.
McD's in the US isn't doing domestically, and international sales, while up, didn't help the stock, if I heard the radio blurb correctly yesterday.
Either that, or the stock dropped a bit on expectations of hiring the BHO sycophant.
He’s probably going to dress up as Ronald McDonald, you know, the clown suit.
Haven’t patronized McDonalds in years.
That trend will continue.
Ronald McDonald is being replaced.
Just as dumb but snappier dresser.
I will now happily assist at McDonald’s demise.
Translation: He's the guy whose voice you hear on the speaker when you place your order at the Drive-Thru.
Makes me wonder... what does McDonalds have an urgent need to lie to the public about?
Maybe they want someone to tell us that they are using real meat in their burgers, with a straight face?
Color me unhappy. I like McDonald's...now I'll have to avoid them for sucking up to an Obama Cultist.
The new face of Ronald.
Gibb’s became one of the best liars taxpayer money can buy.
Will he hire Moochelle to redo the menu?
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