Danny Trejo as Marsha Brady was the winning commercial!
Posted on 02/02/2015 9:25:04 AM PST by xzins
Nationwide ran two ads during the Super Bowl this year, but it was one that told the story of dead children (watch it below) that really got people talking.
So much so that Nationwide has landed itself the ominous title of the most-mentioned advertiser on social media during Super Bowl XLIX, according to quickfire analysis from digital marketing technology company Amobee Brand Intelligence across Twitter, Facebook and YouTube.
The ad, which featured a boy talking about all the life achievements he missed out on because he died in an accident, was an attempt to raise awareness about the fact that preventable childhood accidents are the leading cause of childhood death.
But the insurer was slammed on social media, with viewers calling the campaign "depressing." Almost two-thirds (64%) of the mentions about Nationwide were negative in sentiment, Amobee found. Just 12% were positive and 24% were neutral.
(Excerpt) Read more at businessinsider.com ...
Some really humorous comments popping up about the “Nationwide....Your Kid Just Died” Ad. http://www.tumblr.com/search/nationwide+super+bowl+commercial
Probably the worst, darkest, most depressing ad ever shown on Super Bowl Sunday.
If Nationwide didn’t sell accidental death insurance and life insurance, they probably get a bit of sympathy.
Even with that, it’s still like coming to a party and being the downer of the party. Not well received. Like setting up an infidelity counseling table at a wedding reception.
I liked the ad “Sorry, it is a boy”
And the “Throw like a girl ad”
Open season on boys out there...
Let’s face some simple financial facts. Insurance is for the living. Aside from some modest funeral expenses, what sort of financial benefit should a parent expect from the death of child? Was Nationwide trying to cash in on mis-placed guilt? Yup. Big time.
The Budweiser commercial and The Cat’s in the Cradle commercial I also both made me bawl like a baby.
Don’t invite me to your funeral. Everyone trying to hold it together, I’ll be the first to break the seal and start sobbing.
I missed the ‘throw like a girl’ ad.
I switched over at halftime to Oliver North War Stories because I didn’t want to watch Katie Perry Dance-capades, and got caught up in it. Didn’t get back until almost end of 3rd quarter.
When you are more depressing than the commercial with the woman calling 911 and pretending she's calling a pizza restaurant you know you've hit bottom.
Overall this year's batch of commercials was pretty bad. Even the "cute" Budweiser missing dog one wasn't that good. I did like the Doritos where the airplane passenger was doing everything possible to keep the middle seat next to him open.
There is no Nationwide.
There is only the lost puppy commercial.
LOL
,,,, a Scott Peterson type nut or Andrea Yates type parent sitting out there taking notes.
Imagine if a pro-life group had run a similar ad.
The menstruating girls was pretty creepy too.
Funny in a demented sort of way...I guess they expected too much negative reaction.
Funny in a demented sort of way...I guess they expected too much negative reaction.
As the mom of a very active and inquisitive toddler I was hoping parents would become more safety conscious- not up their insurance policies.
I did love their dad commercial.
Didn’t see many commercials, at the party I went to, all the chicks gathered around the TV during commercials, all the guys ran off to the head, or get another beer, or some food.
For all you folks who like to bag on California, we enjoyed the game outside, next to the pool ;)
FREEgards, to all !
As a parent who has lost a child, I found the ad horrifing.
Another thing about Nationwide’s protest that they were calling attention to ‘accidents’. They didn’t offer a single pointer. And — it’s already been said — hard to believe them when they sell accident insurance.
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