Posted on 07/16/2012 8:12:42 AM PDT by kevcol
Retailers are becoming a lot less closeted.
They are turning their attention to gays and lesbians, a group that wields substantial buying power but isn't fully integrated into mainstream advertising. Similar to other moves to attract different minority groups, the push comes with risks, as it could threaten the retailers' relationships with some of their longtime shoppers.
Nonetheless, from J.C. Penney Co.'s (JCP) high-profile hiring of openly gay television personality Ellen DeGeneres as its spokeswoman to Target Corp.'s (TGT) selling of same-sex greeting cards, retailers are testing ways to cozy up to a community that by one estimate is as many as 16 million strong and has almost double the disposable income of the average American, some $49,000 per capita versus $26,000.
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J.C. Penney has been more aggressive than other large retailers in courting gays. In addition to hiring Ms. DeGeneres, the company featured two women as a couple in its May catalog and two men in its June offering. J.C. Penney also had a float in New York's Gay Pride parade, and the Two Dads--as the men have come to be known--also attended. J.C. Penney's monthly catalog is mailed to 14 million customers nationwide.
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Macy's Inc. (M) uses gay-friendly graphics in some of its windows during Gay Pride Month in June. "We support, and have for many years, pride parades in many cities," Macy's spokesman Jim Sluzewski said.
A Sears store in a Toronto mall that was along the route of this year's gay-pride parade in that city had models holding flags in rainbow colors, the symbol of gay pride. A spokesman for Sears Canada said the Toronto store was the only one that had such a display. Sears doesn't do gay-pride displays in the U.S...
(Excerpt) Read more at online.wsj.com ...
btw, the homosexual Alaska Airlines site can not be accessed from the standard site. It is meant to be “under the radar”. That is, homosexuals know about it but your average American does not.
And it is not unintentional on the part of Alaska airlines. If you go to their site map from any screen (even one of the gay screens), it is not on the site map.
There are two ways to find it: 1. someone posts it like I did here or 2) you google alaska airlines and gay.
The company is trying to have their cake and eat it too. It is sleazy beyond belief.
And check out their “gay package deals” with a discount code. It would be interesting if a straight person used those discounts on a trip that coincides with one, though you may find the rest of the people on the plane a bit more interesting than normal.
2% is the number that I’ve always heard. Much ado about nothing. However, it is standard operating procedure for all minorities, blacks, Jews, and homosexuals to inflate their representation in the population - or at least to try and make the MSM, Hollywood and the rest of the discretionary capitalistic environment to think they are.
The same old lies over and over will start to sound like the truth.
JC Penney discriminates against black rappers like R Kelly who like to pee on underaged girls. Is JC Penney racist? Or do the judge people based on sexual practices? R Kelly and black rap ARTISTS have human rights too.
JC Penney is racist and sexist... and so is Kraft Foods - they discriminate against black rappers - black rappers who have different sex practices than uptight right wing Christians. It’s time for equality and human rights....
LOL (”isle” should be “aisle” though)
Too funny.
The pedophile and goat market can’t be too far behind.
JC Penney discriminates against black rappers like R Kelly who likes to pee on underaged girls. Is JC Penney racist? Or do the judge people based on sexual practices? R Kelly and BLACK RAP ARTISTS have human rights too.
JC Penney is racist and sexist... and so is Kraft Foods - they discriminate against black rappers - black rappers who have different sex practices than uptight right wing Christians. It’s time for equality and human rights....
I go to a store to buy a product at a fair price. I do not go to a store to learn about diversity or financially support a company’s political correctness.
If your store just oozes rainbows, it better be either a religious book store or a baby nursery themed outlet.
If I see guy/guy models, rainbow kerchiefs and ladies holding hands, you might as well put spiked dog collars and dildos in the window to complete the picture.
At which point, I retch just a little and walk on by.
Look, we're all having fun here - and you're being logical and truthful - - it's a buzzkill... (Just kidding - isn't it fun liberals can't do the logic OR the math?)
Pure BS. They aren't any better off than heterosexsuals.
These jackasses make it sound as if homosexuals are the at the top positions of every corporate ladder and not hairdressers, female impersonators, public restroom prowlers, and out of work actors and dancers.
> I like Stafford shirts from Penneys. Who sells something similar?
LL Bean.
So far, they’ve stayed out of politics.
Didn’t JC Penney just can the CEO last month?
Shopping for a school aged boy!?!?!?!? I’m shocked, SHOCKED!
Gays would probably rather die than be seen in J.C. Penney. Gays don't shop where Joe Six-Pack shops.
One has to wonder what that percentage is in DC. I suspect it is nearer ten to fifteen. How otherwise could they wield so much power.
Works for me.
Thanks for bringing up Glee. I've heard some gay activists bragging that they finally got "their" program.
Do you remember the cancellation of Ellen Degeneres when she first came out? I think they had a false start on her next show until the latest one stuck, or was rammed down out throats.
No other oppressed minority has ever had it so good.
Money is more powerful than population numbers. That is the essence of lobbying.
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