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Retailers See Gay Population as Next Audience to Court
WSJ ^
| July 9, 2012
| Karen Talley
Posted on 07/16/2012 8:12:42 AM PDT by kevcol
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And the results?
JC Penney: "more aggressive than other large retailers in courting gays"
While trading on above-average volume, JC Penney (JCP) decreased today, hitting and then dropping past its previous 52-week low to $20.70. The stock price is down 4.4% with a volume of 7.7 million. The stock is trading at 85.7% of its 50-day moving average and 65.7% of its 200-day moving average.
1
posted on
07/16/2012 8:12:50 AM PDT
by
kevcol
To: kevcol
when you suck up to less than 4% of the population.. The same 4% that does a very good job of pissing off the other 96% of said population....
Your sales nose dive.
Duh..
2
posted on
07/16/2012 8:15:00 AM PDT
by
cableguymn
(For the first time in my life. I fear my country's government.)
To: kevcol
Attention all fudge packers ,,,, clean up in isle 3 .
3
posted on
07/16/2012 8:15:04 AM PDT
by
Lionheartusa1
(-: Socialism is the equal distribution of misery :-)
To: kevcol
Why can’t these people just sell stuff and leave the social indoctrination to the activists?
Oh, I forgot. The activists are running the companies. And the news media. And the schools.
4
posted on
07/16/2012 8:17:30 AM PDT
by
Right Wing Assault
(Dick Obama is more inexperienced now than he was before he was elected.)
To: cableguymn
Maybe the 4% has grown considerably. That tells me it’s a lifestyle of choice.
5
posted on
07/16/2012 8:17:40 AM PDT
by
tsowellfan
(http://www.cafenetamerica.com/)
To: tsowellfan
Obviously, gay people see less need to hide these days, causing an illusion of larger numbers.
To: kevcol
They are turning their attention to gays and lesbians, a group that wields substantial buying power...Trees. I thought of this in the equivalence of trees.
A lumber yard intends to sell toothpicks instead of studs and beams.
What a waste. Good luck with that, lumberyard.
7
posted on
07/16/2012 8:19:20 AM PDT
by
philman_36
(Pride breakfasted with plenty, dined with poverty, and supped with infamy. Benjamin Franklin)
To: kevcol
Aren’t white people the largest minority in the world?
8
posted on
07/16/2012 8:20:03 AM PDT
by
Leep
(Enemy of the StatistI)
To: tsowellfan
Maybe the 4% has grown considerably. That tells me its a lifestyle of choice. People who believe in nothing will believe in anything.
9
posted on
07/16/2012 8:21:06 AM PDT
by
E. Pluribus Unum
(Government is the religion of the sociopath.)
To: kevcol
When we got married in 1972, our first credit card was JC Penney. Our quarters were stocked from that retailer for years. They sold us the basics with no frills. Now they are selling foo foo stuff at high prices. Too bad they lost track of the core American market.
A year ago, I cut up the card, not interested in someone who is not interested in us..
10
posted on
07/16/2012 8:21:34 AM PDT
by
pfflier
To: kevcol
If I were back to school shopping for a school aged boy, I would make it a point to
avoid retailers who market to gays. I wouldn't want my kid to go anywhere near their dressing rooms.
Call me a homophobe if you want, but it is the same common sense reasoning I use not to drive into certain neighborhoods after dark.
11
posted on
07/16/2012 8:23:35 AM PDT
by
Vigilanteman
(Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
To: cableguymn
That 4% of the population does have a lot of purchasing power. Given the nature of their “lifestyle” you sure have lots of money to spend when you do not have kids to clothe, feed, etc.
12
posted on
07/16/2012 8:23:39 AM PDT
by
C19fan
To: tsowellfan
Same-sex greeting cards??? Really????
What groups will they advertise/pander to next? Will they pander to the gang bangers of the world, and have sales on Trayvon Martin style hoodies???
Will they pander to the drug addicts, or the hoarders next? Hoarder type people would be good customers, because they fill their houses with so much C**p everywhere. Let’s have adds showing houses filled to the brim, so you can’t even walk in there. But if the stuff is from JC Penney, it’s all good.
Cater to the baby mamas too. And why not go for homeless chic too????? There’s lots of marketing possibilities.
Gay activists tell us that it’s “hetero-normative” to have adds which show moms and dads and kids, because that sets a standard which hurts the self esteem of those who don’t fit in. So, there you have it. Retailers want to make a political statement with all of this.
To: cableguymn
“...when you suck up to less than 4% of the population..”
####
4% !?!
Homosexuals are lucky if they comprise 2% of the population.
14
posted on
07/16/2012 8:26:06 AM PDT
by
EyeGuy
(Armed, judgmental, fiscally responsible heterosexual.)
To: tsowellfan
Maybe the 4% has grown considerably.They count prison inmates in this number. (If they had a choice, they'd be heterosexuals, but their choices are limited.)
Yes, the prisons are full. In some places, they're setting them free due to lack of space and/or funding.
Things aren't always what they seem, and it appears Penny's is falling for the deception.
To: C19fan
Given the nature of their lifestyle you sure have lots of money to spend when you do not have kids to clothe, feed, etc.
...and you also save $$$ when going out for the evening consists of a trip to the local park or public bathroom vs. dinner, movie, show, excusion.
16
posted on
07/16/2012 8:28:08 AM PDT
by
kevcol
To: kevcol
17
posted on
07/16/2012 8:28:18 AM PDT
by
P-Marlowe
(There can be no Victory without a fight and no battle without wounds.)
To: kevcol
Will this include courting the Sandusky’s, the Dahmer’s, the John Gacey’s, and the genitally-mutilated transgender freaks?
18
posted on
07/16/2012 8:30:50 AM PDT
by
Neoliberalnot
(Marxism works well only with the uneducated and the unarmed.)
To: tsowellfan
Nope, just a very influential 4%.
Yes it is a lifestyle of choice. The entertainment industry is crawling with 'em and look at how they try to portray homosexuality as normal. Try watching a whole session of "So You Think You Can Dance" to get a good feel of the not so subliminal propaganda barrage.
The younger generation isn't more gay, they have just been bombed with the "normalcy" concept so much they have accepted the propaganda.
19
posted on
07/16/2012 8:30:58 AM PDT
by
pfflier
To: Lionheartusa1
Attention all fudge packers ,,,, clean up in isle 3 .”
Coprophiles on call to isle 3.
20
posted on
07/16/2012 8:32:35 AM PDT
by
Neoliberalnot
(Marxism works well only with the uneducated and the unarmed.)
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