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And the results?

JC Penney: "more aggressive than other large retailers in courting gays"
While trading on above-average volume, JC Penney (JCP) decreased today, hitting and then dropping past its previous 52-week low to $20.70. The stock price is down 4.4% with a volume of 7.7 million. The stock is trading at 85.7% of its 50-day moving average and 65.7% of its 200-day moving average.


1 posted on 07/16/2012 8:12:50 AM PDT by kevcol
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To: kevcol

when you suck up to less than 4% of the population.. The same 4% that does a very good job of pissing off the other 96% of said population....

Your sales nose dive.

Duh..


2 posted on 07/16/2012 8:15:00 AM PDT by cableguymn (For the first time in my life. I fear my country's government.)
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To: kevcol

Attention all fudge packers ,,,, clean up in isle 3 .


3 posted on 07/16/2012 8:15:04 AM PDT by Lionheartusa1 (-: Socialism is the equal distribution of misery :-)
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To: kevcol

Why can’t these people just sell stuff and leave the social indoctrination to the activists?

Oh, I forgot. The activists are running the companies. And the news media. And the schools.


4 posted on 07/16/2012 8:17:30 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: kevcol
They are turning their attention to gays and lesbians, a group that wields substantial buying power...
Trees. I thought of this in the equivalence of trees.

A lumber yard intends to sell toothpicks instead of studs and beams.
What a waste. Good luck with that, lumberyard.

7 posted on 07/16/2012 8:19:20 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty, and supped with infamy. Benjamin Franklin)
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To: kevcol

Aren’t white people the largest minority in the world?


8 posted on 07/16/2012 8:20:03 AM PDT by Leep (Enemy of the StatistI)
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To: kevcol
When we got married in 1972, our first credit card was JC Penney. Our quarters were stocked from that retailer for years. They sold us the basics with no frills. Now they are selling foo foo stuff at high prices. Too bad they lost track of the core American market.

A year ago, I cut up the card, not interested in someone who is not interested in us..

10 posted on 07/16/2012 8:21:34 AM PDT by pfflier
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To: kevcol
If I were back to school shopping for a school aged boy, I would make it a point to avoid retailers who market to gays. I wouldn't want my kid to go anywhere near their dressing rooms.

Call me a homophobe if you want, but it is the same common sense reasoning I use not to drive into certain neighborhoods after dark.

11 posted on 07/16/2012 8:23:35 AM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: kevcol

17 posted on 07/16/2012 8:28:18 AM PDT by P-Marlowe (There can be no Victory without a fight and no battle without wounds.)
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To: kevcol

Will this include courting the Sandusky’s, the Dahmer’s, the John Gacey’s, and the genitally-mutilated transgender freaks?


18 posted on 07/16/2012 8:30:50 AM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
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To: kevcol; Liz
The stock owners of JCP aka GayPenney have taken it in the rear with the GayPenney's in your face Gay marketing approach this year:

B&B's, bars and restaurants may do well if they advertise and want the gay business, others will probably fare like GayPenney has this year.

22 posted on 07/16/2012 8:35:40 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
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To: kevcol; blam
Gays are 2% OF the population. Not 10%.

Giving the finger to the 98% who aren't gay is brilliant marketing... and for all those companies that agree - I say 'go for it'. And while they're at it, shove those unappealing 'green' products that cost more and don't work down our throats. That will also increase popularity...

And one more thing - while you're at it - marketing based on sexual practices - don't forget the R Kelly types - he's the rapper who likes to pee on underaged girls. Don't discriminate against his type.

23 posted on 07/16/2012 8:36:29 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
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To: kevcol
The stock owners of JCP aka GayPenney have taken it in the rear with the GayPenney's in your face Gay marketing approach this year:

B&B's, bars and restaurants may do well if they advertise and want the gay business, others will probably fare like GayPenney has this year.

24 posted on 07/16/2012 8:36:55 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
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To: kevcol; blam
Gays are 2% OF the population. Not 10%.

Giving the finger to the 98% who aren't gay is brilliant marketing... and for all those companies that agree - I say 'go for it'. And while they're at it, shove those unappealing 'green' products that cost more and don't work down our throats. That will also increase popularity...

And one more thing - while you're at it - marketing based on sexual practices - don't forget the R Kelly types - he's the rapper who likes to pee on underaged girls. Don't discriminate against his type.

Hey Kraft Foods - are you with us?

25 posted on 07/16/2012 8:37:23 AM PDT by GOPJ (Innocent people dying was the objective of Fast and Furious......... Ann Coulter)
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To: kevcol

I like Stafford shirts from Penney’s. Who sells something similar?


26 posted on 07/16/2012 8:40:33 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: kevcol
They should fire the dumbell who revealed their inner marketing strategies to the public. If they want to do this, that is fine- that's their decision- but releasing that info publicly is a marketing action in itself, and not a good one.

not all their customers care about social agenda of their vendors

and there will be a majority of those who are annoyed by it

27 posted on 07/16/2012 8:41:08 AM PDT by Mr. K (OBAMA MUST BE STOPPED ROMNEY/GINGRICH)
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To: kevcol; Liz
If anyone doubts how the gay in your face ads impacated GayCPenney look at the chart below in May and June after their in your face pro Gay Mother's Day and Father's ads ran.

The downward slope looks like a world class downhill ski slope.


29 posted on 07/16/2012 8:41:59 AM PDT by Grampa Dave (ILLEGAL IMMIGRATION IS DESTROYING AMERICA-LOOK AT WHAT IT DID TO THE WHITE HOUSE!)
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To: kevcol
I suspect any company which promotes a homosexual agenda will find their action counter-productive. I once was a JC Penny customer, primarily because their store was on the route between work and home, but not any longer.
30 posted on 07/16/2012 8:42:52 AM PDT by elpadre (AfganistaMr Obama said the goal was to "disrupt, dismantle and defeat al-hereQaeda" and its allies.)
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To: kevcol

Why we avoid Alaska Airlines:

http://www.alaskaair.com/content/gay-travel.aspx


32 posted on 07/16/2012 8:47:49 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: kevcol

It’s never enough to simply cater to human beings. All their -isms must be included as well.


33 posted on 07/16/2012 8:48:22 AM PDT by onedoug
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To: kevcol

So 1-2 percent of the human race is a large enough group to sell out for?
So you pick up even 100% of them and you lose 1% of the other 98-99% of the human race and this makes sense to retailers?
IDIOTS..............


34 posted on 07/16/2012 8:48:31 AM PDT by SECURE AMERICA (Where can I sign up for the New American Revolution and the Crusades 2012?)
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