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Twiggy's Photoshopped Olay Ads Banned in England
Yahoo ^ | December 17, 2009

Posted on 12/17/2009 3:22:05 PM PST by Steelfish

Twiggy's Photoshopped Olay Ads Banned in England [Pic in URL] by Jennifer Romolini, Shine staff

Perhaps we should start calling 2009 the year of the airbrush. The latest Photoshop scandal involves not an emaciated model nor a bizarrely-retouched actress on the cover of a fashion magazine, but instead a 60-year-old icon with not enough crows' feet for anyone's liking.

Let's catch you up: Last summer, beauty company Olay debuted its Definity eye cream campaign depicting model Twiggy looking far younger, smoother, and firmer than her then 59 years should suggest. The '60s fashion star appeared virtually wrinkle-free in the ads and, since her baby-faced visage was selling anti-aging cream to older women, quite a few people—including bloggers, news outlets, and the British Parliament—grew quite disturbed.

In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public. And, in the ensuing months, the U.K's Advertising Standards Authority (ASA) received hundreds of complaints from the public, claiming the Olay images were "socially irresponsible" and could have a "negative impact on people's perceptions of their own body image, " The Guardian reports.

(Excerpt) Read more at shine.yahoo.com ...


TOPICS: Culture/Society; News/Current Events; United Kingdom
KEYWORDS: twiggy
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1 posted on 12/17/2009 3:22:06 PM PST by Steelfish
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To: Steelfish

Again the nanny British state goes beyond truth in advertisement to agonize about people’s self-image. If the Olay product really did produce the depicted results, the nanny state still would be grumbling about the self-image issue.


2 posted on 12/17/2009 3:26:30 PM PST by HiTech RedNeck (I am in America but not of America.)
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To: Steelfish

I saw her on TV a couple of months ago and she is still very beautiful, although there are a few signs of aging. Here’s a recent, untouched-up picture.
http://www.dailymail.co.uk/tvshowbiz/article-1055577/Look-fab-40—Sixties-icon-Twiggy.html


3 posted on 12/17/2009 3:27:20 PM PST by La Lydia
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To: HiTech RedNeck

No...I see it more as a ‘truth in advertising’ issue. Oil of Olay was claiming that their product does something it doesn’t do. Short of a a prescription grade Retinoid, nothing sold over the counter is going to eradicate wrinkles. Even the rx will just plump/soften them.


4 posted on 12/17/2009 3:29:40 PM PST by PennsylvaniaMom (What's the difference between Santa and Tiger Woods? Santa stops at three ho's...)
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To: La Lydia

This is the unretouched phot. She looks beautiful! I'd buy that stuff if I thought I would look like this :-)

5 posted on 12/17/2009 3:41:24 PM PST by T Minus Four ("If you don't love America ... then why don't you get the hell out.")
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To: T Minus Four

Definity?

6 posted on 12/17/2009 3:45:56 PM PST by x
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To: PennsylvaniaMom
I see it more as a ‘truth in advertising’ issue.

I agree. I'm really skeptical of the entire cosmetics industry in the first place because they're basically conditioning women to believe that they cannot be beautiful without the 'holy creams', that beauty can only be obtained by buying their products. And this is absolutely not true.

If Twiggy really looks like that, fair dues. But airbrushing her face and then using that 'young looking' face to sell the cream is dishonest in my opinion.

7 posted on 12/17/2009 3:48:11 PM PST by Prodigal Son
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To: T Minus Four

She looks great for 59 years old.


8 posted on 12/17/2009 3:51:37 PM PST by Ticonderoga34 (Free Obama's Birth Certificate!)
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To: x

Here’s another un-retouched photo:
http://www.dailymail.co.uk/tvshowbiz/article-496982/The-camera-doesnt-lie-Twiggy-shows-real-age-M-S-launch.html

....I can hardly tell the difference...


9 posted on 12/17/2009 3:51:37 PM PST by Quanah
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To: PennsylvaniaMom

Short of a a prescription grade Retinoid, nothing sold over the counter is going to eradicate wrinkles. Even the rx will just plump/soften them.
*************************************
Preparation H has been used “off label” for baggy eyes and wrinkles forever... “the dependable Detroit eye tuck”.


10 posted on 12/17/2009 4:12:40 PM PST by Neidermeyer
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To: T Minus Four

Nice picture. She looks much better as her “real” self.


11 posted on 12/17/2009 4:15:45 PM PST by derllak
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To: Steelfish

“In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public”

I guess England has a really, really stupid public. That, and some really, really hagged out politicians.


12 posted on 12/17/2009 4:16:19 PM PST by CodeToad (If it weren't for physics and law enforcement I'd be unstoppable!)
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To: Steelfish

vanity, thy name is woman

The proof.....Oil of Olay


13 posted on 12/17/2009 4:25:34 PM PST by bert (K.E. N.P. +12 . Lukenbach Texas is barely there)
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To: Quanah

The real truth is that all photos of celebrities, politicians on any magazine cover (and pictures inside) are ‘touched-up’.


14 posted on 12/17/2009 5:02:56 PM PST by UCANSEE2 (<I>)
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To: CodeToad
“In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public”

Of course, campaign poster photos are exempted.

15 posted on 12/17/2009 5:05:22 PM PST by UCANSEE2 (<I>)
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To: T Minus Four
I think the photo you posted has been doctored. It looks like they us the "soft focus" button on that one.


16 posted on 12/17/2009 5:07:42 PM PST by raybbr (If you try to kiss your son on the head while he's running you WILL get a fat lip.)
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To: PennsylvaniaMom
No...I see it more as a ‘truth in advertising’ issue.

Then we need Congress to get involved on this side of the pond..........That'll make you happy won't it?

17 posted on 12/17/2009 5:19:42 PM PST by Hot Tabasco (I want a hoochie-mama for Christmas, only a hoochie-mama will do............)
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To: raybbr

18 posted on 12/17/2009 5:56:56 PM PST by scoobysnak71
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To: raybbr

The lighting and color balance in those two shots are so different that it’s really unfair to compare the two. The somewhat more “sinister” smile doesn’t help, either.

That said, she does look pretty good for 59. But I also agree with posters upthread that said that if they airbrush photos for cosmetics ads... that’s tantamount to false advertising.


19 posted on 12/17/2009 6:12:42 PM PST by Ramius (Personally, I give us... one chance in three. More tea?)
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To: raybbr
Guys, the angle that the photo is taken, lighting, all these things can change the way a face looks. That is why you see photographers going at politicians from so many angles, just so they can get the worst (or best) photo they can. That photo of Twiggy is just taken at a bad moment.
20 posted on 12/17/2009 6:17:36 PM PST by wbarmy (Hard core, extremist, and right-wing is a little too mild for my tastes.)
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