Posted on 06/13/2009 1:26:15 PM PDT by abb
Spot TV in the top 100 markets cratered
The Television Bureau of Advertising on Friday released its broadcast TV crunch of the TNS Media Intelligence ad spending estimates put out earlier in the week.
Total broadcast TV, including spot TV, syndication and network TV, dropped 11.9% to $10.5 billion in first quarter.
The decline was driven by spot TV in the top 100 markets which cratered, falling 27.6% to $2.89 billion. In stark contrast, network TV dipped 4.8% to $6.5 billion, while syndication inched up 0.2% to nearly $1.1 billion.
Spending in nine of local broadcast TV's top 10 ad categories was down, led by automotive, down 52.1%. Not a single auto advertiser increased spending. The biggest decline was General Motors, which spent nearly 78% less in first quarter, slashing its budget from $73.6 million to $16.4 million.
Verizon was the top advertiser in local TV, increasing spending by 13.9% to $78.5 million, followed by General Mills, which spent $54.1 million, a 41.6% gain.
"Network evening newscasts will go dark after the '08 elections and their news divisions disbanded."
Walter Abbott, (b. 1950), Media observer and commentator
ping
http://blogs.browardpalmbeach.com/pulp/2009/06/two_words_beat_sharing.php
Two Words: “Beat Sharing”
http://www.iconoclast-investor.com/2009/06/13/the-newspaper-controversy-continues/
The Newspaper Controversy Continues
http://einkling.wordpress.com/2009/06/13/vote-set-for-june-30-on-proposed-contract/
Vote set for June 30 on proposed contract
http://www.hollywoodreporter.com/hr/content_display/news/e3i45a4bf33efc17917cdf6c53d07b11a04
TV Guide Channel downgrades shows
Layoffs announced as network scales back on originals
http://www.variety.com/article/VR1118004873.html?categoryid=14&cs=1
Studios tighten their overalls
http://www.variety.com/article/VR1118004913.html?categoryid=13&cs=1
Hollywood: Causes and effects
Obama era reignites stars’ fervor for lobbying
worth celebrating
By cracky, you are so right! Almost martini time here!
http://www.tvb.org/rcentral/adrevenuetrack/revenue/2009/ad_figures_1.asp
TOTAL BROADCAST TVS AD REVENUES DOWN 11.9% IN 1ST Q.
For first time in memory, auto companies dont make local broadcast televisions top tier
A URL worth paying for?? freerepublic.com
that is the way to KICK THEM WHERE IT HURTS TO MOST!!. No business, even lefty ones, want to lose money. Just imagine how much money CNN and NBC are losing on cable-news where their rating are LESS than half of FOX ratings.
Lets do the same with DAVID LETTERMAN!... Lets reduce his rates
It’s martini time somewhere in the world, but I will go with a wee dram of single malt scotch.
Oh No!!!
How will they sell the Chrysler/Fiat cars then?
The elimination of political correctness continues...
That was a good line.
WHEN TV WAS COOL
Amen. See my post #16, back when TV was cool.
Speaking of loss of revenue — here are some of David Lettermans sponsors:
Aveeno https://www.aveeno.com/contact-us.jsp;jsessionid=ICzq9MKfCJMvYNQPalV7EWJ+CJY
Canon http://www.usa.canon.com/templatedata/AboutCanon/ciwofloc.html
Citibank https://online.citibank.com/US/JRS/portal/contactus.do
Downey (Owned by P&G) http://www.downy.com/en_US/contactus.jsp
Hellmans https://secure.hellmanns.com/contact_us.aspx
Lexus (Owned by Toyota) http://www.lexus.com/contact/
Nissan Motors http://www.nissanusa.com/apps/contactus
Rogaine http://www.rogaine.com/men/contact-us
Ambien CR https://contactus.sanofi-aventis.us/default.aspx
Chase https://www.chase.com/ccp/index.jsp?pg_name=ccpmapp/shared/assets/page/contactus
Ford http://www.fordvehicles.com/help/contact/
Hotels.com http://www.hotels.com/faqs.do?reqType=getQuestions&cmsFaqId=
Listerene (Johnson & Johnson) https://www.listerine.com/contact-us.jsp;jsessionid=o9dUC7PE892Iut-YH7ibH32Z1Wk
Mazda http://www.mazdausa.com/MusaWeb/emailMazda.action
Old Navy (Owned by The Gap) http://oldnavy.gap.com/customerService/info.do?cid=3332&mlink=5151,1004621,3&clink=1004621
Samsung http://www.samsung.com/us/info/contactus.html
T-Mobile http://www.t-mobile.com/Contact.aspx
Also if you havent yet filed a complaint at the FCC:
http://esupport.fcc.gov/complaints.htm
Channel and time: CBS at 11:30 p.m. Monday June 8th (rape joke), Tuesday 9th (prostitute joke)
CBS Feedback;
http://www.cbs.com/info/user_services/fb_global_form
I’d prefer a good slug of bourbon and soda.
"Not a single auto advertiser increased spending. The biggest decline was General Motors, which spent nearly 78% less in first quarter, slashing its budget from $73.6 million to $16.4 million."
Gee whiz, will wonders never cease.
Gov't Motors didn't "slash" a damned thing.
GM's CEO, The zerO, did.
Geshhhhhh.
Imbeciles can't even get the bad news, right.
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