Broadcast TV advertising drops 11.9% (Dinosaur Media DeathWatch™)

The Hollywood Reporter ^ | June 12, 2009 | Katy Bachman

[abb]

Spot TV in the top 100 markets cratered

The Television Bureau of Advertising on Friday released its broadcast TV crunch of the TNS Media Intelligence ad spending estimates put out earlier in the week.

Total broadcast TV, including spot TV, syndication and network TV, dropped 11.9% to $10.5 billion in first quarter.

The decline was driven by spot TV in the top 100 markets which cratered, falling 27.6% to $2.89 billion. In stark contrast, network TV dipped 4.8% to $6.5 billion, while syndication inched up 0.2% to nearly $1.1 billion.

Spending in nine of local broadcast TV's top 10 ad categories was down, led by automotive, down 52.1%. Not a single auto advertiser increased spending. The biggest decline was General Motors, which spent nearly 78% less in first quarter, slashing its budget from $73.6 million to $16.4 million.

Verizon was the top advertiser in local TV, increasing spending by 13.9% to $78.5 million, followed by General Mills, which spent $54.1 million, a 41.6% gain.

[abb]

"By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others."

"Network evening newscasts will go dark after the '08 elections and their news divisions disbanded."

Walter Abbott, (b. 1950), Media observer and commentator

[abb]

ping

[abb]

http://blogs.browardpalmbeach.com/pulp/2009/06/two_words_beat_sharing.php
Two Words: “Beat Sharing”

http://www.iconoclast-investor.com/2009/06/13/the-newspaper-controversy-continues/
The Newspaper Controversy Continues

http://einkling.wordpress.com/2009/06/13/vote-set-for-june-30-on-proposed-contract/
Vote set for June 30 on proposed contract

http://www.hollywoodreporter.com/hr/content_display/news/e3i45a4bf33efc17917cdf6c53d07b11a04
TV Guide Channel downgrades shows
Layoffs announced as network scales back on originals

http://www.variety.com/article/VR1118004873.html?categoryid=14&cs=1
Studios tighten their overalls

http://www.variety.com/article/VR1118004913.html?categoryid=13&cs=1
Hollywood: Causes and effects
Obama era reignites stars’ fervor for lobbying

[GeronL]

worth celebrating

[abb]

worth celebrating

By cracky, you are so right! Almost martini time here!

[abb]

http://www.tvb.org/rcentral/adrevenuetrack/revenue/2009/ad_figures_1.asp
TOTAL BROADCAST TV’S AD REVENUES DOWN 11.9% IN 1ST Q.

For first time in memory, auto companies don’t make local broadcast television’s top tier

[GeronL]

"By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others."

A URL worth paying for?? freerepublic.com

[ElPatriota]

Fabulous!... RATES = MONEY!

that is the way to KICK THEM WHERE IT HURTS TO MOST!!. No business, even lefty ones, want to lose money. Just imagine how much money CNN and NBC are losing on cable-news where their rating are LESS than half of FOX ratings.

Lets do the same with DAVID LETTERMAN!... Let’s reduce his rates

[neocon1984]

It’s martini time somewhere in the world, but I will go with a wee dram of single malt scotch.

[John 3_19-21]

Oh No!!!

How will they sell the Chrysler/Fiat cars then?

[prismsinc]

The elimination of political correctness continues...

[truthguy]

Network Television has been terrible for a VERY long time. The shows are terrible and the commercials seem to be about 50% of the air time. The worst are the so called "reality" shows. They are garbage and are only produced because they are very cheap to produce.

Also most network TV shows are also saturated with PC garbage. This has turned off a lot of the viewers.

[jmaroneps37]

Datelined June 12, 2009 4:12PM Eastern Time, thereby gauranteeing it would be smothered in Saturday reports so the fewest number of people see it. I'm sure this report was ready much sooner than 4:12 PM, but hey what do I know I'm only a view and I don't count anyway.

[mtnwmn]

Since the majority of the telecasts are pro Obama, I'm sure he will have them suffer no pain.

[SkyPilot]

Oh No!!! How will they sell the Chrysler/Fiat cars then?

That was a good line.

[NavyCanDo]

I long for the days when TV had only about 6 channels, and the TV shows were worth watching. Even the ads they had, when you look back bring a smile to your face.

WHEN TV WAS COOL

http://www.billsretroworld.com/index.htm

[NavyCanDo]

Amen. See my post #16, back when TV was cool.

[2ndDivisionVet]

Speaking of loss of revenue — here are some of David Letterman’s sponsors:

Aveeno https://www.aveeno.com/contact-us.jsp;jsessionid=ICzq9MKfCJMvYNQPalV7EWJ+CJY

Canon http://www.usa.canon.com/templatedata/AboutCanon/ciwofloc.html

Citibank https://online.citibank.com/US/JRS/portal/contactus.do

Downey (Owned by P&G) http://www.downy.com/en_US/contactus.jsp

Hellman’s https://secure.hellmanns.com/contact_us.aspx

Lexus (Owned by Toyota) http://www.lexus.com/contact/

Nissan Motors http://www.nissanusa.com/apps/contactus

Rogaine http://www.rogaine.com/men/contact-us

Ambien CR https://contactus.sanofi-aventis.us/default.aspx

bing.com (Owned by Microsoft) https://feedback.discoverbing.com/default.aspx?mkt=en-us&productkey=bingweb&brand=&&locale=en-US&P1=dsathome&P2=&P3=0&P4=&P5=5462F211BC1D4717B52B5B14CB670F99&P6=Needham,%20Massachusetts&P7=Original&P8=&P9=42.285999/-71.233001&P10=24902.0&P11=&P12=&searchtype=Web%20Search&optl1=1&backurl=http://www.bing.com:80/?FORM=FEEDTU&scrx=1

Chase https://www.chase.com/ccp/index.jsp?pg_name=ccpmapp/shared/assets/page/contactus

Ford http://www.fordvehicles.com/help/contact/

Hotels.com http://www.hotels.com/faqs.do?reqType=getQuestions&cmsFaqId=

Listerene (Johnson & Johnson) https://www.listerine.com/contact-us.jsp;jsessionid=o9dUC7PE892Iut-YH7ibH32Z1Wk

Mazda http://www.mazdausa.com/MusaWeb/emailMazda.action

Old Navy (Owned by The Gap) http://oldnavy.gap.com/customerService/info.do?cid=3332&mlink=5151,1004621,3&clink=1004621

Samsung http://www.samsung.com/us/info/contactus.html

T-Mobile http://www.t-mobile.com/Contact.aspx

Also if you haven’t yet filed a complaint at the FCC:

http://esupport.fcc.gov/complaints.htm

Channel and time: CBS at 11:30 p.m. Monday June 8th (rape joke), Tuesday 9th (prostitute joke)

CBS Feedback;
http://www.cbs.com/info/user_services/fb_global_form

[Temple Owl]

I’d prefer a good slug of bourbon and soda.

[Landru]

G'mornin' abb.
You were a busy boy yesterday. Posting the encouraging *news* The News refuses to report, eh? :o)
OK lessee here...

"Not a single auto advertiser increased spending. The biggest decline was General Motors, which spent nearly 78% less in first quarter, slashing its budget from $73.6 million to $16.4 million."

Gee whiz, will wonders never cease.
Gov't Motors didn't "slash" a damned thing.
GM's CEO, The zerO, did.
Geshhhhhh.

Imbeciles can't even get the bad news, right.