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Anheuser-Busch whistleblower Alleges Dylan Mulvaney Fiasco ‘Planned’: ‘Strategic Destruction of Bud Light’
New York Post ^ | June 16, 2023 | Madeline Coggins

Posted on 06/16/2023 12:05:58 PM PDT by nickcarraway

Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.

The popular beer brand came under fire in April after a post from Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash against the brand in response to partnering with the transgender figure led to a massive slump in sales. Though the company’s CEO insisted in a statement that it “never intended to be part of a discussion that divides people,” the ex-Anheuser-Busch worker suggested that the move was intentional.

“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” he said to OutKick’s Tomi Lahren.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: anheuserbusch; bud; budlight; dylanmulvaney
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To: nickcarraway

The new “bottom line” for so many corporations is their ESG score. They are between BlackRock and a hard place.


41 posted on 06/16/2023 1:20:12 PM PDT by windsorknot
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To: StAnDeliver
let's piss off Joe 32-pack Butt Light drinkers

As I recall from my marketing classes (many, many years ago) the biggest consumers of beer are the one and two six pack at a time crowd. The fruity sippers aren't the people it pays to focus on.

So what if they got those transvestite people? They wouldn't drink enough Bud Light to make a significant increase in sales. It was more of a culture wars things, (let's be cool) and because they live in the bubble, they are incapable of thinking it through.

On the other hand, maybe their marketing research concluded that transvestites are big-drinking alcoholics. Which, when you think about it, might make sense.

42 posted on 06/16/2023 1:24:49 PM PDT by Fido969 (45 is Superman! )
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To: nickcarraway

Corporate raiding? I’ve considered this a possibility since the start.

It’s not like InBev is taking steps to improve sales. Setting quality way-down-low <pun and going trans to sell to males?

Lots of value in those breweries.


43 posted on 06/16/2023 1:24:50 PM PDT by Justa (If where you came from is so great then why aren't Floridians moving there?)
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To: nickcarraway

To what end? To sling-shot Barefoot wine and other faggot drink sales?


44 posted on 06/16/2023 1:26:52 PM PDT by Salvavida
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To: nickcarraway

Attempt to permanently alter the brand’s audience.

It worked now it’s down to 0.2 % of beer drinkers.


45 posted on 06/16/2023 1:51:48 PM PDT by Vaduz (....)
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To: nickcarraway

Liberals are never happy.

Never.


46 posted on 06/16/2023 1:56:16 PM PDT by blueunicorn6 ("A crack shot and a good dancer” )
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To: Billthedrill

Agree. It would be the only Fortune 100 company that didn’t have a strategic review process to fully vet and obtain C-level support for major initiatives like this...

Guarantee there are many fingerprints on this we don’t know about and while it was absolutely planned, it was not planned to torch the brand. They miscalculated...badly.


47 posted on 06/16/2023 2:20:30 PM PDT by bigbob (Q)
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To: nickcarraway

Oh yeah, and Ford wanted to lose money on the Edsel. And coke on Coke Zero. And Biden on Ukraine.


48 posted on 06/16/2023 2:22:23 PM PDT by Bookshelf
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To: nickcarraway
Bud Light’s controversial partnership with transgender influencer [what's his name] could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.

Really? A-B is a...

...victim?

Nonsense, of course. And this won't work, either.

Related, kind of. Check out Babylon Bee's satiric "Garth Brooks Opens Gay Bar."

49 posted on 06/16/2023 2:55:25 PM PDT by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston ChurchIill)
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To: nickcarraway

I think the only way it might be true is that Bud light WAS pro MAGA in it’s support. Someone leaving the CIA ‘quickly vaulted’ to the top to become CEO at Bud LIght and then the brand spikes it’s audience - doesn’t that just strip corporate funding from MAGA? Maybe?


50 posted on 06/16/2023 3:22:21 PM PDT by ransomnote (IN GOD WE TRUST)
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To: nickcarraway

Never ascribe something to careful planning when utterly stupid will do.


51 posted on 06/16/2023 3:25:24 PM PDT by VanShuyten ("...that all the donkeys were dead. I know nothing as to the fate of the less valuable animals)
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To: nickcarraway

b s


52 posted on 06/16/2023 3:29:58 PM PDT by DoughtyOne (I pledge allegiance to the flag of the USofA & to the Constitutional REPUBLIC for which it stands.)
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To: nickcarraway

I will give Dylan $5000 for that can.


53 posted on 06/16/2023 4:55:18 PM PDT by armourenthusiast (Trumperific)
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To: armourenthusiast

I bid 5001


54 posted on 06/16/2023 6:57:05 PM PDT by Craftmore
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To: nickcarraway
Dylan was just one symptom of a sick brand. Transgender was being shoved at us from every direction. Men competing with women, being selected as "woman" of the year, working in the administration. What finally got me interested was the interview with the marketing exec. That was quite eye opening as far as her attitude towards their core customers - and I no longer drink beer!

When her video went viral, that was when the boycott really took off. And then AB kept digging the hole deeper with their non-apologies, the ridiculous horsy ad, and other statements that never address why people are upset.

Bud Light became the red line for transgender ideology. People will not drink it, and likely never will again.

They just released another letter that was just as generic as the rest. They are using the same generic tag line and planning on more advertising and financially supporting their distribution chain. There is STILL no apology, no "fruit of repentance", no promise to stay out of the culture wars - why would someone go back to Bud?

The only way I see the brand survive is drop the price down to near nothing - be the "generic" beer I bought for $2.98 a case in college when we were broke. Nobody is paying full price when there are plenty of options that don't hate you, or insult your values.


55 posted on 06/16/2023 7:39:29 PM PDT by Kandy Atz ("Were we directed from Washington when to sow and when to reap, we should soon want for bread.")
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To: nickcarraway

That makes so much sense. Take your best seller and strategically destroy it. Genius.


56 posted on 06/16/2023 7:49:15 PM PDT by mom.mom (...our flag was still there.)
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To: nickcarraway; All

57 posted on 06/16/2023 9:50:39 PM PDT by Tom Tetroxide
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To: rdcbn1

So start sabotaging trucksfind out what the Brotherhood of Teamster think about telling AB to go pound sand work slow downs & sabotage at warehouses % suppliers o beer cans/bottles bottle caps so that AB runs way low .Then combined wirhwork slow downs & teamster problems added to the attempts to get shit at the brewery back to normal combined with massive agitation of stock holders demanding heads roll for the resulting clusterfuck then you might see AB recover till these things happen AB needs to hemorrhage money to the point of finacial collapse!


58 posted on 06/16/2023 10:55:17 PM PDT by Nebr FAL owner (Treason is the reason for Democrat Sedition & Subversion)
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To: nickcarraway
I'm with you on this. I think this is due to a propagandized management that actually thought it would be popular because "queer is all the rage."

Only a deranged mind would burn down its own "house" intentionally and/or strategically.

Though folks say Bud and Bud Light were in decline, Bud was still the dominant beer brand in America.

59 posted on 06/17/2023 4:39:52 AM PDT by RoosterRedux (See my FR homepage for a link to the entire Bible narrated by David Suchet on youtube. FREE!)
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To: nickcarraway; All
BTW, if AB-InBev wanted to increase Bud's market size in America, it should have considered expanding its line to include a few new Bud beers.

For example, a Bud Bold to offset its Bud Light brand. A Bold Beer with a bold taste and possibly a higher alcohol content. They could have run a nationwide contest wherein they invited micro-brewers to compete to produce the best Bud Bold beer.

Perhaps they could have even introduced some Bud seasonal beer. Like a Boch in the fall for Octoberfest. And a special Bud Bold for baseball season (Light but bolder, crisp like Singha).

60 posted on 06/17/2023 4:51:11 AM PDT by RoosterRedux (See my FR homepage for a link to the entire Bible narrated by David Suchet on youtube. FREE!)
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