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Why Donald Trump's New Television Ad Buy Could Be Too Little, Too Late
Good Morning America ^ | September 2nd, 2016 | RYAN STRUYK

Posted on 09/04/2016 6:03:00 AM PDT by Mariner

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To: Mariner

If Trump is putting out ads they will be effective. He does not do ineffective things. This is the first truly media savvy candidate the Republicans have ever had.


41 posted on 09/04/2016 7:10:13 AM PDT by arthurus
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To: Mariner

Oh, you mean like the $100 million Jeb spent to become the nominee?


42 posted on 09/04/2016 7:10:34 AM PDT by Scooter100
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To: LS

McCain probably has the best name recognition of any sitting Senator in the country. He’s an Arizona icon and says the right things when it comes time to get re-elected. All elections, but especially state elections lean hard toward the incumbent, unless there is some dramatic reason (scandal) to vote them out. I think he would have won in Arizona if he hadn’t run a single ad. I wonder how Foley was defeated?


43 posted on 09/04/2016 7:18:21 AM PDT by Rokke
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To: Mariner

Nonsense from the lackies

It is Labor Day tomorrow. People are just now paying attention


44 posted on 09/04/2016 7:20:03 AM PDT by Nifster (Ignore all polls. Get Out The Vote)
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To: Gargantua

Heard the same thing about no signs with Obama. Then it was black neighborhoods. Even Reagan, in a 49 state landslide, didn’t win Massachusetts. I’m sorry but this yard sign business does not work.


45 posted on 09/04/2016 7:23:12 AM PDT by Williams (Make America Great Again)
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To: Mariner

I great ad, with lots of example, would how 90% of the media is lying to the people.
With lots of examples.
I am sure all the liberally owned networks would be glad to air it.


46 posted on 09/04/2016 7:24:21 AM PDT by Leep (Cut the crap!)
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To: Rokke

I actually haven’t looked to see the final margin. What was it? All I know is that the ads were absolutely unrelenting. You’d see 2-3 of them an evening on Fox, hear them on the radio, see anti-Kelli clickbait even on Breitbart.


47 posted on 09/04/2016 7:31:39 AM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually" (Hendrix))
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To: Mariner

Ads do not move a single vote. Which is why Trump spent $0 on political advertising since the summer.

Hillary has spent north of $100 million on political ads, only to see her political standing freefall in the polls.

If ads could buy an election, Hillary should be up by 20+ points on Labor Day. Instead, the opposite is true.

Trump knows more about politics - and what works and what doesn’t work - than the entire political consultant class put together.


48 posted on 09/04/2016 7:32:21 AM PDT by goldstategop ((In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever))
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To: Mariner
This idea that ads are passe is ridiculous and self defeating. Ads work. It's the ONLY source of political information for at least 1/2 of the electorate.

Correct. And allowing Hillary to reach them uncontested for months on end is the only reason she's been able to stay in the race. You never intentionally given an opponent a huge advantage they don't have to have. She has defined herself and Donald Trump with about half of the electorate without a competing message.

49 posted on 09/04/2016 7:35:58 AM PDT by Republican Wildcat
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To: goldstategop
Ads do not move a single vote.

That's just not in the least bit true. They are more often than not the deciding factor that puts candidates over the top in a close race. And candidates who are way ahead who don't expect an ad blitz and become complacent have found themselves on the losing end thanks specifically to ads. Races that are dead even then comes an ad blitz from one candidate while the other has no money to run any ads becomes a landslide. Anyone who has even barely followed political campaigns would know this to be true.

Hillary has spent north of $100 million on political ads, only to see her political standing freefall in the polls.

Yes...her negatives have increased due to her scandals. But Trump's own negatives are still higher in many polls - she has merely fell into the basement with him. That would not be the case if he were running his own media campaign. His lack of competing with her to a huge chunk of the electorate is why she is still hanging around within the margin of error. Her support has tumbled, but his own support has not moved up to the same degree. You never give your opponent a monopoly over a huge chunk of the electorate without a competing message and allow them to define you without a competing message to define yourself. People watching Wheel of Fortune, Judge Judy, sports games, etc. are not seeing his speeches during those programs, his interviews, etc. They are only seeing Hillary's ads - that's the only message they are absorbing.

50 posted on 09/04/2016 7:44:02 AM PDT by Republican Wildcat
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To: Gargantua

I have seen one maybe two Hillary signs in Northeast Ohio but have seen tons of Trump signs and bumper stickers.

Remember it takes guts to put a Republican bumper sticker n your car, twice as many to put a Trump sticker on your car.

That is anecdotal though.


51 posted on 09/04/2016 7:50:40 AM PDT by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: Williams

In that 49 state landslide in 1984, Reagan won Massachusetts.

The only state that Mondale won...barely...was his home state of Minnesota.


52 posted on 09/04/2016 7:56:10 AM PDT by july4thfreedomfoundation (You can't spell TRIUMPH without TRUMP)
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To: rbg81

What has all the $$ she spent on ads bought her?”

Support from TV executives and consultants who rely on that additional revenue stream during the election cycle. Would suspect that some of them are on financial thin ice because Trump hasn’t chosen to anty up what they had already determined to be his “fair share”.

Kept track of one TV program we were watching recently and during one hour alone there were 46 different product ads. Simply ridiculous. No wonder people no longer watch TV.


53 posted on 09/04/2016 8:05:13 AM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Gargantua

“I have a friend who is an eight-state delivery truck driver, covering New England and parts of NY and NJ. He says he’s seeing the same thing everywhere.”

That is a very good sign of the mood of the voters. Much better than who ran the most unwatched ads on broadcast tv.

When GWB was running against algore I was crisscrossing the country as a long haul driver.

About three weeks before the election I was at home.
While I was in town to do my absentee ballot I dropped by a friends law office.
He and another lawyer big in the county Republican party were wringing their hands about the election.

Ohio came up in the conversation.
I told them not to worry about Ohio because W was going to win there.
How did I know?
Yard signage.
Heck, even some farmers were painting their barns at their own expense to show support for Bush.
Ohio was awash in signage for Bush.
Nary a sign, other than a paid for billboard, for Gore.
Of course Bush won Ohio.

In ‘04 my lawyer friend called me and asked me about Ohio.
I told him based on signage Bush would win Ohio.

In ‘08 three members of the county party came by to see me, wanting to know what I had seen.
I had to sadly report that Ohio was lost.
NO way was McCain going to beat the Boy Emporer.

Same, same in’12, my last election on the road.

Intensity of signage on private property equals enthusiasm to vote for a candidate.
Lack of signage equals lack of enthusiasm and no number of generic, poll driven, group approved tv ads will change that.

I don’t know but I assume the same would be true for YouTube views and sustained rally attendance.

IMHO pollsters and consultants will be mining this election cycle for tips and tricks like no election before it.


54 posted on 09/04/2016 8:05:50 AM PDT by oldvirginian (If someone tells you biscuits and gravy ain't a meal, just walk away. You don't need the negativity.)
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To: oldvirginian

there are no signs in Tennessee

Tennessee has been conceded to trump


55 posted on 09/04/2016 8:08:29 AM PDT by bert ((K.E.; N.P.; GOPc;WASP .... We Frack for Peace)
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To: LS

McCain beat Ward by 13. But in his last primary he beat JD Hayworth by 24. JD was a better known candidate in AZ. In local races, it’s too easy for the incumbent to pour on the gravy train and buy re-election with pork money. Sounds like McCain funded local media for the next year to get his 13% victory. I’ll bet if Ward had matched him penny for penny he would have won by 10%.


56 posted on 09/04/2016 8:13:06 AM PDT by Rokke
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To: Mariner

“It’s the ONLY source of political information for at least 1/2 of the electorate. “ that doesn’t read nor write..


57 posted on 09/04/2016 8:17:20 AM PDT by litehaus (A memory toooo long)
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To: Jim from C-Town
YouTube, Twitter, Facebook and other social media platforms are the future and the future is now! And seventy year old billionaire is more media savvy than the plethora of media elites who hate him. That scares them and makes them insane.

And here's the really scary thing for Hillary: Trump has a GIGANTIC presence on Facebook, Instagram, Snapchat and Twitter. And way more followers on these social networks--which are generally Left-leaning!--than Hillary's presence there. Given that social media is heavily used by Generation Y and Millenial generations, that tells me they see in Trump the first person to finally heed the need to revive America's economic base across the board, not just the technology, Wall Street and entertainment sectors.

58 posted on 09/04/2016 8:20:06 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: bert

Haven’t seen any signs in my part of Virginia, but I don’t travel anymore.

I was in Charlottesville at UVA last week.
The faded out Obama/Biden bumper stickers far outnumbered the Hillary stickers.
The college kids ain’t biting the Clinton bait this time.

If the college kids stay out of the election Trump may very well win the Old Dominion.


59 posted on 09/04/2016 8:25:56 AM PDT by oldvirginian (If someone tells you biscuits and gravy ain't a meal, just walk away. You don't need the negativity.)
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To: Grams A

I haven’t watched TV for some time. When I do, it’s almost exclusively content from Netflix.


60 posted on 09/04/2016 8:50:31 AM PDT by rbg81 (Truth is stranger than fiction)
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