Why Donald Trump's New Television Ad Buy Could Be Too Little, Too Late

Good Morning America ^ | September 2nd, 2016 | RYAN STRUYK

[Mariner]

Hillary Clinton and her allies have outspent Donald Trump and his team on the airwaves almost a 5 to 1 this election, even after the Republican nominee's recent dabbling in TV over the past few weeks.

With outside groups excluded, the Clinton campaign outspends Trump's more than a 9 to 1, according to a new ABC News analysis of television advertising data from CMAG/Kantar Media.

[Mariner]

This idea that ads are passe is ridiculous and self defeating.

Ads work.

It's the ONLY source of political information for at least 1/2 of the electorate.

[Helicondelta]

LA Times/Dormslife Tracking Poll (Trump 45.0 Clinton 42.4)

[Gay State Conservative]

Gee...I guess that “money in politics” is only evil when *Republicans* have it.

[Helicondelta]

Reuters/Ipsos Trump +1

[Robert A Cook PE]

But political ads pay the media who are demanding that more political ads be purchased.

Political ads pay the 30% commissions earned by political advisors based on how big an advertising budget they manage.

And political ads are HATED by the mainstream Americans who get annoyed and irritated by the endless stream of political ads they throw away every hour in email, that they throw away every day from their mailboxes, that they ignore on the radio (or change channels), and change channels on the TV (or buy on-line streaming to avoid) or drive by on the billboards.

This is a different election cycle, best characterized by the simple abbreviation: FUDC!

[Helicondelta]

PPD Poll: Trump +2.2

[RayChuang88]

The release of the FBI investigation of Hillary's private email server has done ENORMOUS damage to her credibility. And we haven't even gotten to the Clinton Foundation shenanigans, either.

[bert]

Just for the record, who spent most, Hillary or JebCruzRubioKasichCarson et al.?

[Gay State Conservative]

LA Times/Dormslife Tracking Poll (Trump 45.0 Clinton 42.4)

There are only about a half dozen polls that really matter...polls of the handful of battleground states.It's certainly possible that Trump could win the popular and Secretary Amnesia could win the Electoral.

[Resettozero]

This idea that ads are passe is ridiculous and self defeating.

Ads work.

It's the ONLY source of political information for at least 1/2 of the electorate.

Ads work if one is looking to buy a particular product. As for your statistics, I respond with knowledge that at least half of the electorate is not paying attention to Hillary's TV ads or her paid shills and does NOT want another 0 term.

Were I DJT, I wouldn't waste any more of my money on TV advertising with carpet bombing by commercials, at least until the two weeks before the election.

[DarthVader]

Rasmussen Trump +1. The sour grapes is beginning with articles like this. Trump is starting to shellac Hitlery with ads.

[Sgt_Schultze]

Who believes early voters are persuadable?

[GCC Catholic]

Ads may work, but the need for TV ads id lessening — the millennial voting block (along with plenty of others) isn’t watching much TV in real time — they’re typically watching via DVR or on-demand, if at all. DVR watchers skip the ads; on-demand is often not packaged with the original ads. Online advertising is a better value to reach these voters.

Also, as was already mentioned, less is more — the campaign needs to find the right balance to inform but not annoy the public.

[digger48]

How many votes does Hillary change by running her ads during “Married With Children” reruns at 6 AM?

That’s actually the only time I’ve ever seen one other than at a sports bar during the Olympics, when her ads came on and everyone just turned to watch another big screen

[ncalburt]

Left wing morning in America run by Georgy Step the vile rat who oversaw the 1992 Smears against GH Bush .
Georgy specialty was spreading rumors about GWBush sleepy with a WH aide etc...

Yes Walt Disney is rolling in his grave knowing Disney owns this far left
Propaganda outfit.
Everything is a lie from ABC .

[SisterK]

Problem is, who is he going to buy an ad with? All the media are out to take him down.

[Rokke]

Ads work? You only have to look at the republican primary to find a very clear counter argument to that assertion. Look at all the menu spent by all the other candidates compared to what Trump spent. Jeb spent the most and was one of the first out. Like screening telemarketers, people have more and more found ways to screen out TV advertising. Don’t tell that to television executives. They absolutely rely on paid political ads to stay in the black. But just like the printed press, their days are numbered. Their lifeline is paid advertising, and it simply doesn’t pay anymore. And Trump proved during primary season that you don’t have to buy votes to win.

[relee]

Finally saw a Trump ad during a local station’s sports show. It was a positive, pro America ad with narration by D-Day. Looking forward to seeing more Trump ads instead of the Johnson, Stein and Queen Amnesia ads.

[No Socialist]

Donald Trump is on Facebook, Twitter and TV everyday. Americans are so bombarded by advertisements that they don’t really believe them anyway. Of course and ad for Hillary is going to make Trump look bad and her like a non-criminal.

When voters hear Trump at the debates and realize that he makes sense and they actually agree with a lot of what he says, that will be much more important.

But I do want to see some Trump ads out there as well.

[Rokke]

Sigh... Menu=money