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Why Donald Trump's New Television Ad Buy Could Be Too Little, Too Late
Good Morning America ^ | September 2nd, 2016 | RYAN STRUYK

Posted on 09/04/2016 6:03:00 AM PDT by Mariner

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To: Mariner
Yeah, now that he's taking the lead nationally, he should just give up...

....BWWWAAAAHHHAAHAHAHAHAHAHAHAAAAAHHHHHHH!

21 posted on 09/04/2016 6:29:11 AM PDT by Gargantua ("President Trump... nice ring to it..." ;^)
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To: Mariner

>>With outside groups excluded, the Clinton campaign outspends Trump’s more than a 9 to 1, according to a new ABC News analysis of television advertising data from CMAG/Kantar Media.

Any yet, he’s tied with her according to most polls that slightly oversample Democrats.

Ads do work and that 1/2 of the electorate have the attention span of a three year old. So when do you deploy the ad blitz for a November election? July-August or September-October?


22 posted on 09/04/2016 6:31:36 AM PDT by Bryanw92 (If we had some ham, we could have ham and eggs, if we had some eggs.)
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To: Mariner
This idea that ads are passe is ridiculous and self defeating.

Ads work.

It's the ONLY source of political information for at least 1/2 of the electorate.

But since most of the voters don't really make up their minds until just before the election money spent this far out has a poor rate of return. Look at Hillarys numbers.

23 posted on 09/04/2016 6:32:21 AM PDT by Don Corleone (Oil the gun, eat the cannolis, take it to the mattress.)
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To: Robert A. Cook, PE

I agree with you. A lot of the criticism of the Trump campaign strategy has to do with the usual suspects not getting paid: beneficiaries of tv ad revenue, consultants, and so on.


24 posted on 09/04/2016 6:33:11 AM PDT by sockhead
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To: No Socialist
"But I do want to see some Trump ads out there as well."

Tell me the next time you see a "Hillary" sign. I'm in Massachusetts. There are Trump signs everywhere. I stuill have yet to see a Hillary sign or bumper sticker.

I have a friend who is an eight-state delivery truck driver, covering New England and parts of NY and NJ. He says he's seeing the same thing everywhere.

You?

25 posted on 09/04/2016 6:33:23 AM PDT by Gargantua ("President Trump... nice ring to it..." ;^)
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To: Mariner

What has all the $$ she spent on ads bought her?

For the last few weeks, Trump has been out there, working HARD and successfully controlling the agenda.

In contrast, Hillary has been coasting — keeping a very low profile and saving her energy for fundraisers. I think even the low information folks are starting to notice this. She has slipped considerably in the polls and may even be slightly behind at this point.

After the disastrous week Trump had (during the Dem convention), I began to question if Trump really wanted the job. The last few weeks have shown me that he does, which boosts my optimism.


26 posted on 09/04/2016 6:34:18 AM PDT by rbg81 (Truth is stranger than fiction)
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To: Gargantua
There are many people who just don't get the Trump phenomena. It is too upsetting to them as it implies change that is unsettling to the world as it is for them. I know many who are remaining butt-hurt and afraid. Their dream world is beginning to crumble. They are uncomfortable. At the same time, they are shocked by the criminal chronic liar hillary. Their panties are riding-up.
27 posted on 09/04/2016 6:34:54 AM PDT by hal ogen (First Amendment or Reeducation Camp?.)
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To: No Socialist

I completely agree with what you are saying.

My concern is that we can’t allow ourselves to get bent out of shape about TV-only advertising. It’s a media-generated controversy because they want a bigger piece of the pie.


28 posted on 09/04/2016 6:40:54 AM PDT by GCC Catholic (Stay out of the weeds! Let's hold fast to the path and Make America Great Again!)
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To: Mariner

It really is a sad state of affairs when you think about it—that all national elections are supposedly decided by the dumbest 10% of eligible voters who can actually be swayed one way or another or even whether they will vote or not vote at this point in the process by an ad. The result could be good or bad, but in any case the ones that vote one way and then another and usually can’t rationally articulate their reasoning supposedly decide the outcome.

We haven’t had 65% eligible voter turnout since 1908. That might actually be a good thing in the past, because higher voter turnout would probably only increase the swing vote as a %. This time I think a higher turnout might actually good for our side for once, almost have to think these people will go for the outsider, especially if there is a hidden Trump vote of those who have never been engaged or at least not engaged for a long time.

Freegards


29 posted on 09/04/2016 6:42:50 AM PDT by Ransomed
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To: Mariner
Ads work. It's the ONLY source of political information for at least 1/2 of the electorate.

We have reached an age where this is no longer the reality.

But public exposure is even more important than ads. While Hillary Clinton is relying solely upon ads, Donald Trump is out stumping across the nation. In the end that will prove to be the difference in this election.

Even the media are starting to question why Hillary has been reluctant to appear in public or at the very least speak to the press.

30 posted on 09/04/2016 6:43:04 AM PDT by Robert DeLong
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To: Mariner

It’s the Goldilocks effect. Boob-toob ads are LARGELY passe and ineffective. A few here and there do their job but the traditional blanketing of the airwaves has a decidedly negative effect - turning people off and away instead of on and toward the candidate.


31 posted on 09/04/2016 6:47:50 AM PDT by rockrr (Everything is different now...)
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To: digger48

Political ads are required to be offered at the lowest rate charges during the past __ days (differs by election) and are “ROS”—run of station. Meaning that they show up where there’s holes in the commercial log, in other words, at 6 in the morning during “Married with Children” reruns. They get a few during peak times, of course, but many are throwaways. They CAN buy guaranteed prime placement ads, but they pay dearly for them.

Unless I miss my guess, Mr. Trump is choosing his ad buys very carefully and is gladly paying the premium costs associated with them.


32 posted on 09/04/2016 6:49:48 AM PDT by VideoPaul
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To: Mariner

I’m just guessing here but there is a segment of the population that isn’t going to be swayed by ads at all....1/3 for each candidate. That leaves 1/3 of the wishy washy. 75% of them hate ads and aren’t going to pay attention. 25% might be interested and they’re probably the youngest voters in the group who consider ads as research. They’ll probably vote for Clinton. But half of the 75% who hate ads will probably vote for Trump. The other half of those will not vote. Trump wins!


33 posted on 09/04/2016 6:51:46 AM PDT by DouglasKC
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To: Mariner
I was going to vote for Trump. But since Hillary has more ads on TV, I have no choice but to vote for her... /sarc
34 posted on 09/04/2016 6:52:51 AM PDT by Cowboy Bob
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To: Mariner

Targeted, massive, unanswered ads can work. But Trump’s very appearances are better ads than can be produced.


35 posted on 09/04/2016 6:59:39 AM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually" (Hendrix))
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To: relee

Just saw Chris Wallace interview Jill Stein....

That woman is an absolute looney toon...LOL


36 posted on 09/04/2016 7:01:11 AM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: Mariner
Actually they are a diminishing return. Most people DO NOT get their information from TV. Most people under 50 watch NO TV News and No one under forty-five watches ANY TV at all.

We are in a brand new territory and that fact alone terrifies the Beltway Elite Pundits and Political Advisory Class.

YouTube, Twitter, Facebook and other social media platforms are the future and the future is now! And seventy year old billionaire is more media savvy than the plethora of media elites who hate him. That scares them and makes them insane.

37 posted on 09/04/2016 7:01:26 AM PDT by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: Rokke

If not countered some, they can work. Look at McCain’s unrelenting and unanswered ads on Kelli Ward. Now, what we don’t know is where the race would have been without those ads.


38 posted on 09/04/2016 7:02:10 AM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually" (Hendrix))
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To: JBW1949

I hope she stays in the race and draws a lot of support from that other loon, every little bit helps.


39 posted on 09/04/2016 7:04:45 AM PDT by relee (Till the blue skies drive the dark clouds far away)
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To: relee

Right....


40 posted on 09/04/2016 7:05:45 AM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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