McD’s evidently thinks this will generate more revenue, the market will decide if they’re right or not.
What? From a hamburger stand?
Because their traditional market is shrinking and they’re going out of business. Meanwhile places that serve food that tastes good, and is sometimes even healthy, are doing well.
When a successful enterprise becomes embarrassed of itself, its probably on the way out.
The best thing they can do is fire its leadership and promote people who are proud of what they do.
Because they stupidly believe that will sell more burgers.
What will sell more items will be bringing back the beef tallow that the potatoes were fried in.
I think the McDonald’s CEO has cracked. I didn’t understand anything about reaching out to the community and progressive blah blah blah. Its a burger place lol. and I don’t even know what the heck Kale is. :)I’m sure I’m probably the only one
Trying to be all things to all people got them into this mess. Just make good, affordable food.
Umm, I can't speak to Five Guys, but Shake Shack is very much into selling their community involvement ("community uplift" in Will-speak). Of course, that's not why I would pick Shake Shack over McDonald's any day of the week. I would pick Shake Shack because, while it may be twice the price of McDonald's, it's about 10000000x the quality.
Stockholm syndrome?
They know there will be tons of “McKale’s Navy” snarks out there, not something retail corporations like to have to deal with...
McDonalds went down this path once before. They targeted the urban black market. Sales cratered.
Guess some people just don’t learn.
How about better burgers instead?
Lose the canola oil in the fryers, which makes the fries have a bitter aftertaste. Make an honest burger with a decent patty. Be a comparative bargain as far as the competition. Keep your stores clean and your employees friendly.
I am not surprised Gibbs is behind this. One of MCD’s new ads is about the new minimum wage they are paying.
I laughed at the ad because it comes eqipped with a BS meaningless feel good slogan.
Something like “a raise in pay raises us all”. LOL
Oh really? How does that work?
Perhaps multiple reasons:
1) If they don’t, the White House will revoke their Obamacare waiver
2) They are the “bread”, as in “give them bread and circuses”. They are a huge provider of food, and the Ruling Elite needs to control them.
3) A huge part of their demographic market are African-Americans. ‘Nuff said.
4) If they don’t, the White House will turn up the regulatory heat - OSHA, EPA, ADA, SEC, IRS.
5) If they don’t, MCD could find it difficult to get financing from the banks that the Ruling Elite control.
6) They are a perfect employer for the Ruling Elite to create subsistence level jobs, with very few proportional middle-class jobs. That is the goal - eliminate the middle class.
The hipster commercials are really annoying and frankly embarrassing.
They are trying so hard that it just comes off creepy.
Rabble Rabble.
Per Store Sales in $ Millions.
CFA is #1, #2 is Krispy Kreme....#3 is McD’s, and falling fast.
Chick-fil-A - $2,846.5
Krispy Kreme - $2,565.0
McDonald’s - $2,500.0
Marketing people are liberals. This is how liberals market McDonalds. They hate McDonalds, so they want to make McDonalds into something they like. So, kale, etc.