Posted on 06/16/2013 10:07:44 AM PDT by Kaslin
A key to success in business is knowing your competition.
CBS Evening News host Scott Pelley apparently doesn't subscribe to this doctrine, for in an interview with Deadline Hollywood published Saturday, Pelley claimed that Fox News only has 200,000 to 300,000 viewers:
DEADLINE: So for you, other outlets especially the cable news networks do center on just one segment of the political spectrum in their reporting?
PELLEY: Certainly. It’s no surprise. Fox is associated with the right and MSNBC is associated with the left and they’ve done that because it is a business model. It’s a strategy. They’ve decided to bite off one small part of the viewership and be happy with that 200,000 viewers, 300,000 viewers that they have. But when you are talking to 7 million viewers across the country, man you have got to represent everybody’s views and have got to give them the impression that you are being as honest as you know how to be.DEADLINE: While the news flow on cable may be in the hundreds of thousands, a lot of people are watching Bill O’Reilly, a couple of million a night. Same thing with Hannity.
PELLEY: We measure our audience in millions. They’re not big numbers. People talk about cable a lot and cable has a very high profile. Not a lot of people watch cable news, they just don’t. If you look at the Nielsen numbers, the cable channels have a few hundred thousand viewers at any given moment. The CBS Evening News again has 7 million viewers, ABC has 8 million viewers. Brian [NBC's Williams] has almost 9 million. Altogether we have about 25 million viewers on any given night. That’s a very different order of magnitude.
Pelley's knowledge of his own industry is shockingly low.
According to TV Newser, Fox averaged 1.5 million viewers per hour last Monday, and 2.15 million in primetime.
The O'Reilly Factor had 3 million viewers, The Five had 2.2 million as did Special Report.
As such, speaking of "order of magnitude," Pelley was wrong by a factor of ten.
Pelley was also wrong about his own ratings and those of his broadcast competitors.
As TV Newser reported, the Evening News averaged 5.7 million viewers the week of June 3, ABC World News had 7 million and NBC Nightly News had 7.5 million.
It's been years since any of these programs garnered 9 million viewers and they attracted a combined 25 million.
CBS should be so proud of how well-informed their Evening News host is about his own industry.
http://tvbythenumbers.zap2it.com/2013/06/14/cable-news-ratings-for-thursday-june-13-2013/187417/
Live + Same Day Cable News Daily Ratings for Thursday, June 13, 2013
P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
Total Day | ||||
FNC | 1,183 | 216 | 441 | |
CNN | 307 | 74 | 120 | |
MSNBC | 292 | 74 | 132 | |
CNBC | 144 | 45 | 72 | |
FBN | 58 | 9 | 30 | |
HLN | 251 | 97 | 155 |
I can’t for the life of me figure how 20 million people are available every evening from 6 - 630 to watch network news.
I would like to watch Bret Baier but I can’t because 6 pm is just always busy. If it isn’t work, it’s right at that rush time transition between the work of the day and the activities of the night.
Who in the world actually has 6 pm free to spend time in front of the tube???
Well, what d you expect from a liberal other than either outright lies or ignorance?
People still watch TV?
Interesting.
We cut the cord a while back and amazingly we don't miss it at all.
“The numbers aren’t authentic but they’re still true.”
Since when has CBS ever represented any view other than one? Corporate democrat.
:’)
Lots of democrats don't work - never have - never will... Rich dem elites don't do crap either... Now dems are pushing for another 11 million illegals to come here - and dems want them to have full welfare benefits the day they sign the paper... You get to support them xzins..
You need to get a second job - and forget about having kids. You won't have the time or money..
Your taxes are going up. But don't worry about not having a family - Jeb Bush wants to bring in MORE illegals because they're 'fertile' and can have all the kids you and your wife can't afford because you're supporting IRS million dollar bashes, Homeland Security setting up checkpoints, billion dollar spy centers in Utah that spy on Christians not radical Muslims... and you must support illegals, all their kids and Obama's multi - millions and millions and millions of dollars worth of vacations
Now, don't you feel better about missing CBS and Scott Pelley?
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