Posted on 06/08/2013 12:43:29 PM PDT by drewh
A long time ago in a media world far, far away, Katie Couric was once seen as a competent, likable, down to earth co-host of NBC's "Today Show." She was appealing, smart, and accessible, But success ruined Couric. Over time, she became a Media Diva and a divisive, hysterical left-wing partisan. Whatever your politics, it is impossible to dispute that Couric went Hollywood -- and narcissism is never pretty
In the wake of her chilling metamorphosis, Couric has only met failure. But her latest endeavor, a daytime talk show, is making Couric's time at CBS look like the glory days of a fast-fading career:
While all television is going through a difficult time and programming is having a hard time finding its niche, Katies new talk show does not live up its expectations, a source closely connected to the ABC show told FOX411s column. Whatever constraints Katie experienced anchoring Evening News [it is] certainly taking its toll, and her return to daytime has backfired.
Others in the industry are even less kind. Its an unmitigated disaster, one seasoned studio executive said. One of the biggest failures ever in syndication. Terrible ratings, no growth, shouldnt be on the air. Where did it miss the mark? Lets start with her, she is dreadfully boring. The show offers nothing new to the audience, nothing to say.
When Katie launched in September 2012, and many expected that Couric would fill Oprahs shoes as the ultimate talk show Queen, and although the show is number one in the ranks of first-year talk shows in terms of ratings, it has endured an erratic, overall underperformance. Nielsen Media Research reported that in mid-May Courics show averaged a 1.6 rating/5 share average in households, down 30 percent from the same time period last year.
(Excerpt) Read more at breitbart.com ...
Wasn’t it announced in the last week or two that her show would be back for another season?
Having dumped tv in 1997, I wouldn’t know who she was if not for the Palin interview. When I read the headline, I thought, “Hey. Isn’t that the lady that bushwhacked Palin?
Yes, which will be the second season. This article says there won’t be a third and may not complete the second.
Absolutely amazing how the media elites can keep “failing up.” Couric left the CBS Evening News in worse shape than she found it, and now her daytime talk show (which airs primarily on ABC affiliates) is tanking. Surprised Big Journalism didn’t ask the sales manager at WABC or KABC how much money they’re losing in Couric’s timeslot, and how much of a drag she’s having on the local news.
The morning and evening news blocs are the most important revenue sources for a local station, and major market affiliates typically air two (or more) hours of local news every evening, starting at 3 or 4 pm. And, since the ABC owned-and-operated stations typically dominate the local ratings, they won’t tolerate a “lead-in” show that delivers fewer viewers and might create an opening for one of their competitors.
Here’s an indicator to watch for (from someone who worked in the broadcast salt mines until I had to good sense to join the U.S. military). If an afternoon talk show is tanking, many local stations will switch it to some ridiculous time slot (say, 2 am) until they can get out of the contract. And when one station makes a move, the others are sure to follow, particularly if they can find something that will deliver better numbers at a lower cost.
“Katie” may have been renewed for a second season, but Disney was probably contractually bound for two years of the program, and probably doesn’t want to write Couric a huge check and get nothing in return. Besides, they need a little time to line up something to replace her show, whether it’s another talk show, or extending their news blocs by another hour.
The most likely time for a change will be after the November ratings period, or sweeps. Some station group will decide they’re tired of paying a premium price for a show that doesn’t deliver, and they’ll banish Katie to an overnight slot. When that happens, the dam will break; other stations will follow suit, and the cancellation notice will be announced sometime in the spring.
After that, Katie will move back to “Today,” or take a seat on “Good Morning America.” Robin Roberts’ long-term health prognosis is uncertain, at best, and ABC figures it might as well get something for all those millions it invested in the Couric brand. Or, they can write another huge check and send her on her way.
And who replaces Couric in the afternoon? Well, there’s a certain former talk host who launched her own network, and it’s burning through money faster than a drunken sailor. And the media companies that helped finance the venture are getting tired of losing all that dough. So watch for Oprah to pull an Algore, sell her network to some sucker (Al Jazerra Daytime, anyone), and quietly return to daytime TV.
Remember: these are the same people that keep hiring Keith Olberman over and over again. In their thinking, Katie and Oprah are “proven talents,” who keep getting fatter paychecks for dwindling audiences.
My guess she has always been that way. I don’t know why the person that hired her didn’t see it. She is one of those that is untrustworthy and not promotable. Two reasons you should never hire a person.
I watch tnt and encore that’s about it!
How bout we replace ABC!!!!!!!!!!!!
How about not! Scandal and Revenge are on there.
many expected that Couric would fill Oprahs shoes as the ultimate talk show Queen
Oh Lord. Not even a contest. Ellen is as close to anyone with the popularity of Oprah.
Diane Sawyer,
Diane Sawyer is a Republican. I guess she would be called a RINO today since she worked for Richard Nixon. But she was what Republicans were in the 70’s.
DS a repub you got something wrong! She’s a liberal as they come!
Prob another reason Nixon resigned!
Oh goodness. Do you ever do any research? People on here do not use brain but use emotions. She is a Republican! Now you may call her a RINO fine, but she is not a Democrat. Ok maybe she is a Liberal Republican....I will give you that (maybe).
Oh goodness. Do you ever do any research? People on here do not use brain but use emotions. She is a Republican! Now you may call her a RINO fine, but she is not a Democrat. Ok maybe she is a Liberal Republican....I will give you that (maybe).
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Oh, it’s you again. I wish I could use my brain but can’t since my emotions rule. I’ll break down into tears at any moment.
PS - I guess there must be no active Zimmerman threads now.
I heard she hates being called Perky. She doesn’t like the term Perky. She is bothered by the word Perky.
Perky
Perky
Perky
Perky
Perky
Perky
Perky
Love it -— lol
Couric’s show was similar to Ricki Lake’s and other such nonsense. So when Cooper’s show and Lake’s show got canned this past year, I wondered if Couric was not next. I knew it did bad in ratings. And this is the junk you get on broadcast tv.
Kansas City had a channel can Ripa and Michael for a local show. Well that failed as the local show Better KC was put on hiatus. Now they are forced to air reruns, bring back the one woman host still left at the channel to do new segments, and figure out if they want to retool the show for the fall or find something else to put that hour.
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