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In some cases, Romney paid four times as much for TV ads as Obama
Daily Caller ^
| 11/19/2012
| Matt K. Lewis
Posted on 11/19/2012 7:42:26 PM PST by SeekAndFind
click here to read article
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To: SeekAndFind
It’s too bad Zero doesn’t spend our money as wisely.
To: SeekAndFind
Doesn’t some of this have to do with timing of the buys? Obama campaign bought months ago. Romney could not spend money until officially nominated. Not certain of this, but I thought I read somewhere.
3
posted on
11/19/2012 7:45:06 PM PST
by
ilgipper
(Obama supporters are comprised of the uninformed & the ill-informed)
To: SeekAndFind
perhaps the liberal media simply didn’t offer him good rate.
4
posted on
11/19/2012 7:46:30 PM PST
by
granada
To: SeekAndFind
“Team Romney paid for “fixed,” non-preemptable”
How many of the media outlets would have found an ‘excuse’ to pre-empt romney ads while leaving the marxist messiah’s ads alone?
5
posted on
11/19/2012 7:49:49 PM PST
by
dynachrome
("Our forefathers didn't bury their guns. They buried those that tried to take them.")
To: dynachrome
How many of the media outlets would have found an excuse to pre-empt romney ads while leaving the marxist messiahs ads alone? In Columbus, the Romney team should have bought time on the ABC, CW and Fox affiliates. All three of those stations are owned by Sinclair, a media company friendly to the Conservative cause.
6
posted on
11/19/2012 7:58:23 PM PST
by
re_nortex
(DP...that's what I like about Texas.)
To: ilgipper
Couldn’t the RNC have bought the spots ahead of time to save money?
7
posted on
11/19/2012 8:00:11 PM PST
by
Ken522
To: granada
the SCM is finding all these little criticisms of the Romney campaing, why he “lost”....but the fact is and I’m convinced, that the rats stole another election, enough said...
8
posted on
11/19/2012 8:01:12 PM PST
by
cherry
To: SeekAndFind
Interesting and THIS is the moron we wanted to fix the US financially?..
Lends proof that he took a “DIVE”..
but he did have good hair..
9
posted on
11/19/2012 8:06:21 PM PST
by
hosepipe
(This propaganda has been edited to include some fully orbed hyperbole..)
To: granada
perhaps the liberal media simply didnt offer him good rate.It doesn't work that way; they have to offer the same (lowest) rates to all political candidates. I know this firsthand; I have placed buys for some state legislative campaigns during the last three cycles. And the article is correct - buying non-preemptible time in September is ridiculous.
10
posted on
11/19/2012 8:10:27 PM PST
by
xjcsa
(Ridiculing the ridiculous since the day I was born.)
To: SeekAndFind
But mitt is a great businessman!!!!! /s
11
posted on
11/19/2012 8:21:56 PM PST
by
aMorePerfectUnion
(Gone rogue, gone Galt, gone international. Gone.)
To: hosepipe
amen
which repubs have the courage stand up?
12
posted on
11/19/2012 8:30:59 PM PST
by
paythefiddler
(redefeat communism)
Comment #13 Removed by Moderator
To: aMorePerfectUnion
LOL.... I could be wrong, but I’d be willing to bet that his hundreds of millions is bigger than your hundreds of millions.
14
posted on
11/19/2012 8:35:26 PM PST
by
Gator113
(WHO gave the order to NOT rescue our men in Benghazi?)
To: SeekAndFind
Campaign consultants for media buys get a 15% fee for the TV buys. They weren’t interested in being economical.
15
posted on
11/19/2012 8:37:01 PM PST
by
oldbill
To: SeekAndFind
The whole election was a waste of money, it was sealed in fate that Obama would win, why bother to send a donation?
Why bother to vote?
Elections are a farce now.
16
posted on
11/19/2012 8:53:23 PM PST
by
Eye of Unk
(Cicil War in America is here, its already been declared.)
To: SeekAndFind
The greater ad cost also generated higher commissions for Romney’s media team.
To: SeekAndFind; ding_dong_daddy_from_dumas; stephenjohnbanker; DoughtyOne; Gilbo_3; NFHale; Impy; ...
RE :”
The cost differential is attributable to the fact that Team Obama bought “preemptable” or or “lowest unit rate” ads -— while Team Romney paid for “fixed,” non-preemptable rates.
“Obama could deliver 1,000 points for a fourth as much as Romney,” said one source.
So why didn't Team Romney negotiate better rates? Since spots are typically not bumped in early September, the notion of reserving non-preemptable ads -— in order to guarantee they would air -— seems implausible.
According to our source, Team Obama simply did the due diligence to find where the lowest unit rate was, a tedious process which takes manpower.
Conversely, it appears Team Romney simply didnt want bother with the hassle. So they threw money at the problem and walked away.” More Romney/RNC campaign incompetence.
Add this to the RNC paying Strategic Allied Consulting to sign up Republican voter registrations and in September having to fire them for generating phony registrations of non-existent voters who would of-course never vote at all because they didn't exist.
A key difference between Republicans and Democrats is Democrats go out to win while Republicans tell themselves that they are winning instead. Like Rush kept saying, the polls are all wrong because they over-sample D voters.
18
posted on
11/19/2012 9:05:23 PM PST
by
sickoflibs
(How long before cry-Bohner caves to O again? They took the House for what?)
To: SeekAndFind
I'm not sure it's productive to keep bashing Romney. As many of us expected, he lost and has left the stage, never to return. He's with Dukakis, Dole, Gore and Kerry now.
So, he spent too much for commercials. So, he ran a crummy convention. So, his ground game stunk.
Why beat a dead horse?
19
posted on
11/19/2012 9:06:10 PM PST
by
Tau Food
(Never give a sword to a man who can't dance.)
To: SeekAndFind
20
posted on
11/19/2012 9:06:10 PM PST
by
sickoflibs
(How long before cry-Bohner caves to O again? They took the House for what?)
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