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In some cases, Romney paid four times as much for TV ads as Obama
Daily Caller ^ | 11/19/2012 | Matt K. Lewis

Posted on 11/19/2012 7:42:26 PM PST by SeekAndFind

Mitt Romney didn't just pay too much in taxes. As Politico reported last month, he paid too much for his TV ads, too.

(The following graphic represents early September media buys in Columbus, Ohio. It was provided to TheDC by a national media buyer with extensive background buying in America's most competitive state, and is representative of other examples we have seen):

The cost differential is attributable to the fact that Team Obama bought "preemptable" or or "lowest unit rate" ads --- while Team Romney paid for "fixed," non-preemptable rates.

"Obama could deliver 1,000 points for a fourth as much as Romney," said one source.

So why didn't Team Romney negotiate better rates? Since spots are typically not bumped in early September, the notion of reserving non-preemptable ads --- in order to guarantee they would air --- seems implausible.

According to our source, Team Obama simply did the “due diligence to find where the lowest unit rate was,” a tedious process which “takes manpower.”

Conversely, it appears Team Romney simply didn’t want bother with the hassle. So they threw money at the problem — and walked away.

This, no doubt, saved a lot of time and energy. But it also cost a lot of money.


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: adrates; ads; campaign; nonpreemptable; obama; preemptable; romney
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1 posted on 11/19/2012 7:42:35 PM PST by SeekAndFind
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To: SeekAndFind

It’s too bad Zero doesn’t spend our money as wisely.


2 posted on 11/19/2012 7:44:51 PM PST by ModelBreaker
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To: SeekAndFind

Doesn’t some of this have to do with timing of the buys? Obama campaign bought months ago. Romney could not spend money until officially nominated. Not certain of this, but I thought I read somewhere.


3 posted on 11/19/2012 7:45:06 PM PST by ilgipper (Obama supporters are comprised of the uninformed & the ill-informed)
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To: SeekAndFind

perhaps the liberal media simply didn’t offer him good rate.


4 posted on 11/19/2012 7:46:30 PM PST by granada
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To: SeekAndFind

“Team Romney paid for “fixed,” non-preemptable”

How many of the media outlets would have found an ‘excuse’ to pre-empt romney ads while leaving the marxist messiah’s ads alone?


5 posted on 11/19/2012 7:49:49 PM PST by dynachrome ("Our forefathers didn't bury their guns. They buried those that tried to take them.")
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To: dynachrome
How many of the media outlets would have found an ‘excuse’ to pre-empt romney ads while leaving the marxist messiah’s ads alone?

In Columbus, the Romney team should have bought time on the ABC, CW and Fox affiliates. All three of those stations are owned by Sinclair, a media company friendly to the Conservative cause.

6 posted on 11/19/2012 7:58:23 PM PST by re_nortex (DP...that's what I like about Texas.)
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To: ilgipper

Couldn’t the RNC have bought the spots ahead of time to save money?


7 posted on 11/19/2012 8:00:11 PM PST by Ken522
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To: granada

the SCM is finding all these little criticisms of the Romney campaing, why he “lost”....but the fact is and I’m convinced, that the rats stole another election, enough said...


8 posted on 11/19/2012 8:01:12 PM PST by cherry
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To: SeekAndFind

Interesting and THIS is the moron we wanted to fix the US financially?..

Lends proof that he took a “DIVE”..
but he did have good hair..


9 posted on 11/19/2012 8:06:21 PM PST by hosepipe (This propaganda has been edited to include some fully orbed hyperbole..)
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To: granada
perhaps the liberal media simply didn’t offer him good rate.

It doesn't work that way; they have to offer the same (lowest) rates to all political candidates. I know this firsthand; I have placed buys for some state legislative campaigns during the last three cycles. And the article is correct - buying non-preemptible time in September is ridiculous.

10 posted on 11/19/2012 8:10:27 PM PST by xjcsa (Ridiculing the ridiculous since the day I was born.)
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To: SeekAndFind

But mitt is a great businessman!!!!! /s


11 posted on 11/19/2012 8:21:56 PM PST by aMorePerfectUnion (Gone rogue, gone Galt, gone international. Gone.)
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To: hosepipe
amen
which repubs have the courage stand up?
12 posted on 11/19/2012 8:30:59 PM PST by paythefiddler (redefeat communism)
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Comment #13 Removed by Moderator

To: aMorePerfectUnion

LOL.... I could be wrong, but I’d be willing to bet that his hundreds of millions is bigger than your hundreds of millions.


14 posted on 11/19/2012 8:35:26 PM PST by Gator113 (WHO gave the order to NOT rescue our men in Benghazi?)
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To: SeekAndFind

Campaign consultants for media buys get a 15% fee for the TV buys. They weren’t interested in being economical.


15 posted on 11/19/2012 8:37:01 PM PST by oldbill
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To: SeekAndFind

The whole election was a waste of money, it was sealed in fate that Obama would win, why bother to send a donation?

Why bother to vote?

Elections are a farce now.


16 posted on 11/19/2012 8:53:23 PM PST by Eye of Unk (Cicil War in America is here, its already been declared.)
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To: SeekAndFind

The greater ad cost also generated higher commissions for Romney’s media team.


17 posted on 11/19/2012 9:04:04 PM PST by Rockingham
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To: SeekAndFind; ding_dong_daddy_from_dumas; stephenjohnbanker; DoughtyOne; Gilbo_3; NFHale; Impy; ...
RE :”The cost differential is attributable to the fact that Team Obama bought “preemptable” or or “lowest unit rate” ads -— while Team Romney paid for “fixed,” non-preemptable rates.
“Obama could deliver 1,000 points for a fourth as much as Romney,” said one source.
So why didn't Team Romney negotiate better rates? Since spots are typically not bumped in early September, the notion of reserving non-preemptable ads -— in order to guarantee they would air -— seems implausible.
According to our source, Team Obama simply did the “due diligence to find where the lowest unit rate was,” a tedious process which “takes manpower.”
Conversely, it appears Team Romney simply didn’t want bother with the hassle. So they threw money at the problem — and walked away.”

More Romney/RNC campaign incompetence.

Add this to the RNC paying Strategic Allied Consulting to sign up Republican voter registrations and in September having to fire them for generating phony registrations of non-existent voters who would of-course never vote at all because they didn't exist.

A key difference between Republicans and Democrats is Democrats go out to win while Republicans tell themselves that they are winning instead. Like Rush kept saying, the polls are all wrong because they over-sample D voters.

18 posted on 11/19/2012 9:05:23 PM PST by sickoflibs (How long before cry-Bohner caves to O again? They took the House for what?)
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To: SeekAndFind
I'm not sure it's productive to keep bashing Romney. As many of us expected, he lost and has left the stage, never to return. He's with Dukakis, Dole, Gore and Kerry now.

So, he spent too much for commercials. So, he ran a crummy convention. So, his ground game stunk.

Why beat a dead horse?

19 posted on 11/19/2012 9:06:10 PM PST by Tau Food (Never give a sword to a man who can't dance.)
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To: SeekAndFind

Another great post!


20 posted on 11/19/2012 9:06:10 PM PST by sickoflibs (How long before cry-Bohner caves to O again? They took the House for what?)
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