[ModelBreaker]

It’s too bad Zero doesn’t spend our money as wisely.

[ilgipper]

Doesn’t some of this have to do with timing of the buys? Obama campaign bought months ago. Romney could not spend money until officially nominated. Not certain of this, but I thought I read somewhere.

[granada]

perhaps the liberal media simply didn’t offer him good rate.

[dynachrome]

“Team Romney paid for “fixed,” non-preemptable”

How many of the media outlets would have found an ‘excuse’ to pre-empt romney ads while leaving the marxist messiah’s ads alone?

[hosepipe]

Interesting and THIS is the moron we wanted to fix the US financially?..

Lends proof that he took a “DIVE”..
but he did have good hair..

[aMorePerfectUnion]

But mitt is a great businessman!!!!! /s

[oldbill]

Campaign consultants for media buys get a 15% fee for the TV buys. They weren’t interested in being economical.

[Eye of Unk]

The whole election was a waste of money, it was sealed in fate that Obama would win, why bother to send a donation?

Why bother to vote?

Elections are a farce now.

[Rockingham]

The greater ad cost also generated higher commissions for Romney’s media team.

[sickoflibs]

RE :”The cost differential is attributable to the fact that Team Obama bought “preemptable” or or “lowest unit rate” ads -— while Team Romney paid for “fixed,” non-preemptable rates.
“Obama could deliver 1,000 points for a fourth as much as Romney,” said one source.
So why didn't Team Romney negotiate better rates? Since spots are typically not bumped in early September, the notion of reserving non-preemptable ads -— in order to guarantee they would air -— seems implausible.
According to our source, Team Obama simply did the “due diligence to find where the lowest unit rate was,” a tedious process which “takes manpower.”
Conversely, it appears Team Romney simply didn’t want bother with the hassle. So they threw money at the problem — and walked away.”

More Romney/RNC campaign incompetence.

Add this to the RNC paying Strategic Allied Consulting to sign up Republican voter registrations and in September having to fire them for generating phony registrations of non-existent voters who would of-course never vote at all because they didn't exist.

A key difference between Republicans and Democrats is Democrats go out to win while Republicans tell themselves that they are winning instead. Like Rush kept saying, the polls are all wrong because they over-sample D voters.

[Tau Food]

I'm not sure it's productive to keep bashing Romney. As many of us expected, he lost and has left the stage, never to return. He's with Dukakis, Dole, Gore and Kerry now.

So, he spent too much for commercials. So, he ran a crummy convention. So, his ground game stunk.

Why beat a dead horse?

[sickoflibs]

Another great post!

[ansel12]

It doesn’t seem to have been a well run campaign, and bad money management keeps popping up.

[hosepipe]

I smell skunk.. too many things don’t add up..
Theres serious malfeasance afoote’...
This election was too much like a Road runner cartoon..

Wonder if Romney sold his shares of Acme Safes, Explosives and Piano’s?..

[newzjunkey]

Team Obama simply did the “due diligence to find where the lowest unit rate was,” a tedious process which “takes manpower.”

I expect it wouldn't take a much manpower for the Obama team since the media machine would naturally be bias in his favor. They probably had information flowing very freely to them.

[Orange1998]

Reddit.com has this floating around.

http://www.reddit.com/r/pics/comments/13hs4e/mitt_romney_at_my_local_gas_station_he_looks/

http://qoou.net/images/2012/11/20/0Elx.jpg

[GlockThe Vote]

Romney has been running for potus for 6 years , spent 3x as much as mccain, and look what we got?

What a freaking disaster.

ORCA!