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To: granada
perhaps the liberal media simply didn’t offer him good rate.

It doesn't work that way; they have to offer the same (lowest) rates to all political candidates. I know this firsthand; I have placed buys for some state legislative campaigns during the last three cycles. And the article is correct - buying non-preemptible time in September is ridiculous.

10 posted on 11/19/2012 8:10:27 PM PST by xjcsa (Ridiculing the ridiculous since the day I was born.)
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To: xjcsa
And the article is correct - buying non-preemptible time in September is ridiculous.

I too am familiar with media buying and the lowest unit rate rule for political advertising. You are correct, of course.

Bending the topic a tad, the chart indicates the dominance of WBNS over WCMH is rather remarkable. If the rates reflect the Nielsens number, channel 10 must have a substantial viewership advantage over channel 4 in that market.

22 posted on 11/19/2012 9:16:16 PM PST by re_nortex (DP...that's what I like about Texas.)
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