Arby's is selling a fast-food staple it's never offered before

WBAL Baltimore ^ | May 23, 2022 | Jordan Valinsky

[COBOL2Java]

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Better known for its roast beef, the chain is adding a hamburger to its menu for the first time in its nearly 60-year history. Arby's announced Monday it's adding the "Wagyu Steakhouse Burger," which costs $5.99, as a limited-time offering beginning Monday through July 31.

Fast-food chains are constantly competing for customers' dollars and attention, and specialty offerings are a way to attract new customers and maintain existing ones. That's important for Arby's, which has 3,400 U.S. restaurants, according to industry research firm Technomic. That's a substantially smaller footprint compared to other chains, like McDonald's (roughly 14,000 locations).

As prices surge, fast-food customers are growing increasingly picky about where they go out to eat, McDonald's noted on a recent call with analysts. More than ever, quick-serve restaurants are fighting for loyalty.

A surprising but popular item might do the trick at Arby's. Its new burger is blend of Wagyu beef and ground beef and will be "highest-quality burger the market has seen yet," the company said. The company spent more than two years developing the burger.

[MercyFlush]

At $5.99 the percentage of actual Wagyu beef is going to be infinitesimally small.

[Yo-Yo]

The company spent more than two years developing the burger.

"OK, boys, let's not overthink this one. Ground beef on a bun, got it?"

[Osage Orange]

Waygu??? BS!!!

[dirtymac]

Hamburger is beef, ground beef.

[SaveFerris]

Kewl 😎

[COBOL2Java]

At $5.99 the percentage of actual Wagyu beef is going to be infinitesimally small.

[Yo-Yo]

At $5.99 the percentage of actual Wagyu beef is going to be infinitesimally small.

Kroger Wagyu Ground Beef $7.99/lb.

[Rebelbase]

I’ve made Wagyu burgers before and was not impressed. IMO, the best grilled burgers are made from a mixture of 50% ground sirloin and 50% of the cheap, 70% ground beef rolled into balls and smashed between two sheets of wax paper using a small cast iron pan.

[Spok]

I never cared for their “roast beef” that looked like wet paper towels. Maybe their burgers are better.

[COBOL2Java]

I’ve made Wagyu burgers before and was not impressed. IMO, the best grilled burgers are made from a mixture of 50% ground sirloin and 50% of the cheap, 70% ground beef rolled into balls and smashed between two sheets of wax paper using a small cast iron pan.

Best burger I had was a Juicy Lucy in Minneapolis

[Robert DeLong]

Waygu is beef. Started in Japan, now breed and available here in the U.S. However, the Japanese grading system is much more rigid than in it here in the U.S.

[Bob434]

[[Arby’s is selling a fast-food staple it’s never offered before]]

Baby formula burgers?

[Bob434]

id like to try it but the last 2 times i ate at our local wendy’s i got wicked sick almost immediately afterwards-

[Bob434]

[[”OK, boys, let’s not overthink this one. Ground beef on a bun, got it?”]]

LOL- but there is just so many variables to consider- very confusing lol

[ConservativeInPA]

Its new burger is blend of Wagyu beef and ground beef

0.01% Wagyu, 99.99% ground beef.

[Bob434]

Heck, that is as much as regular hamburger around us

[Jane Long]

Our grocery store’s Wagyu ground beef isn’t that much more than regular ground beef.

[bert]

They are doing this for us, personally.

For reasons I can’t understand my wife can’t bring herself to eat my favorite Arby’s Classic with Arby’s sauce and Horsey sauce. She can now get a hamburger with lettuce Tomato etc.

Believe it or don’t, but that is a really good turn of events

[peggybac]

NOW I want one, with their fries and a Jamocha shake. YUM