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New company finds success designing shovels and other farm tools designed for women.
Reading Eagle ^ | 3/15/17 | Lisa Scheid

Posted on 03/15/2017 1:48:23 PM PDT by pa_dweller

Tasked with helping design a shovel for women, the Penn State University graduate student watched a few of them digging, and felt embarrassed for them.

"They are all digging wrong," he whispered to Liz Brensinger as they observed the volunteers pushing a shovel into the ground. As part of the design process, they videotaped scores of women farmers and gardeners. The most noticeable difference was the extreme angle of the shovel.

But, it wasn't the women who were wrong, it was the shovel, said Brensinger, co-owner of the company that commissioned the study.

"It wasn't what he was used to so he thought it was wrong," said Aaron Yoder, the former Penn State engineering professor who oversaw the graduate student. Yoder, an expert in designing tools and machinery for disabled farmers, has worked with Brensinger and her partner Ann Adams in developing several tools specifically for women.

Until Brensinger and Adams stepped in, tools marketed to women were usually modified flimsy children's tools, or men's tools painted pink. There was little research on what women needed, "Women use their lower body strength to make up for weaker upper body strength," Yoder said. "Typically, women have better lower body strength than men."

(Excerpt) Read more at readingeagle.com ...


TOPICS: Agriculture; Business/Economy; Gardening
KEYWORDS:
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Maybe it'll help a FReeper.

Link to Green Heron Tools

1 posted on 03/15/2017 1:48:23 PM PDT by pa_dweller
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To: pa_dweller

Green HER OwN Tools............


2 posted on 03/15/2017 1:53:06 PM PDT by Red Badger (Ending a sentence with a preposition is nothing to be afraid of........)
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To: pa_dweller; All

So now the woman’s right and the shovel’s wrong...should’ve known.


3 posted on 03/15/2017 1:53:50 PM PDT by notdownwidems (Washington D.C. has become the enemy of free people everywhere!)
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To: pa_dweller

Boy oh boy ,,, that’s one way to break the glass ceiling !


4 posted on 03/15/2017 1:57:10 PM PDT by Lionheartusa1 ()-: ISIS is Islam without the lipstick :-()
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To: pa_dweller

My mom has done farm work for 50 years and never once needed a special shovel or rake or pitchfork...

She grew up poor and worked hard, she is a a lot stronger than most men in the cities. Even in her old age.


5 posted on 03/15/2017 1:58:52 PM PDT by GraceG (Only a fool works hard in an environment where hard work is not appreciated...)
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To: pa_dweller

66 bucks plus fedex freight? What a load of liberal bunk.

Upperbody strength is not used much when driving a shovel, they need to teach their wimmens how to properly use the tools.


6 posted on 03/15/2017 2:00:33 PM PDT by wrench
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To: pa_dweller
New company finds success designing shovels and other farm tools designed for women.

About as useful as designing a vacuum sweeper for a man.............

7 posted on 03/15/2017 2:01:19 PM PDT by Hot Tabasco (My once 6 pack abs are now a keg......)
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To: pa_dweller

Pfffft... just a marketing strategy, nothing more. A shovel is a shovel. Yeah, because evil men designed shovels they purposely sought to exclude women because everyone knows women are inferior, right?

Their site also has other implements as well. They all look indistinguishable from any other implement. What next? Pink shovels?


8 posted on 03/15/2017 2:02:53 PM PDT by Obadiah (Democrats continue their crusade against normal.)
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To: notdownwidems
Because men designed it without asking for directions (from women)!   :- J
9 posted on 03/15/2017 2:03:59 PM PDT by pa_dweller (President Donald Trump, President Donald Trump. Because I know you like seeing it.)
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To: Obadiah

don’t give them any ideas. maybe mad cow can be their spokesthing. oops!


10 posted on 03/15/2017 2:04:49 PM PDT by AbolishCSEU (Amount of CS paid is inversely proportionate to Mother's actual parenting of children she probably w)
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To: pa_dweller

They all make them smaller and paint them pink. That’s what they all do for our stuff. As a starter, my guns are not pink. Neither is anything I have or use.


11 posted on 03/15/2017 2:05:27 PM PDT by SkyDancer (Ambition Without Talent Is Sad, Talent Without Ambition Is Worse)
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To: Hot Tabasco
About as useful as designing a vacuum sweeper for a man.............

The best cleaning device for a single male is a monthly maid..........

12 posted on 03/15/2017 2:07:05 PM PDT by Hot Tabasco (My once 6 pack abs are now a keg......)
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To: pa_dweller

That’s Sexist!!


13 posted on 03/15/2017 2:08:14 PM PDT by Thom Pain (They are invaders! Not aliens/immigrants.)
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To: pa_dweller; All
Because men designed it without asking for directions (from women)! :-

Without BEGGING for directions, I think you mean!
14 posted on 03/15/2017 2:08:37 PM PDT by notdownwidems (Washington D.C. has become the enemy of free people everywhere!)
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To: pa_dweller

“But, it wasn’t the women who were wrong, it was the shovel...”

“Women use their lower body strength to make up for weaker upper body strength,”

In other words, women are not built for shoveling and they have to overcompensate in order to get the job done. I’m sure you can make a tool that works better with that style, but they’ll still be less efficient than men at the same task with a plain old shovel that probably costs half as much.


15 posted on 03/15/2017 2:09:19 PM PDT by Boogieman
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To: pa_dweller
Wow, they are very overpriced. I bought a shovel at Home Depot with a shorter shank and a loop at the end of it, fairly similar to the Green Heron model. It's perfect for my shoveling needs in my garden. I bought a 3' hand tiller at Home Depot with a T shaped handle, which makes tilling organic matter into the clay soil we have here much easier. I use a bulb planter to plant annuals. It makes a hole in one motion that is perfect for virtually all the six-pack sized annuals.

I can hardly wait for frost-free week (first week ini May around here) so I can plant some new stuff. I've already been tidying up dead leaves and stalks, installed a new stretch of low fencing to keep the irises and perennial salvias where they belong, etc. End of March is rose pruning time. It's all worth it!

16 posted on 03/15/2017 2:09:24 PM PDT by EinNYC
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To: Obadiah
Yeah, because evil men designed shovels they purposely sought to exclude women because everyone knows women are inferior, right?

That is not what they said.

Women are built differently from men. Our center of balance is difference. I am so sorry that bothers you.

The shovel was designed by men for men. This was normal as men did most of the designing and men would be the ones usually using the shovels.

Now there are enough women using farm tools that there is now a small market niche and this company is filling it.

I don't get what is the problem with this.

Are you upset with people who design women's clothing as well? Do darts in a shirt offend your tender sensibilities?

17 posted on 03/15/2017 2:13:42 PM PDT by Harmless Teddy Bear (Not a Romantic, not a hero worshiper and stop trying to tug my heartstrings. It tickles! (pink bow))
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To: Ellendra; Diana in Wisconsin

Diana & Ellendra - thought you two would be interested in this.


18 posted on 03/15/2017 2:17:45 PM PDT by knittnmom
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To: pa_dweller

Shhhh! I don’t want my husband or 21 year-old son to find out about this! LOL! ;)


19 posted on 03/15/2017 2:25:41 PM PDT by proud American in Canada (May God Bless the U.S.A. (Trump: I will bear these slings and arrows for you, the American people)o)
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To: Obadiah

There’s a sucker born every minute.


20 posted on 03/15/2017 2:27:04 PM PDT by Ray76 (DRAIN THE SWAMP)
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