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84 Lumber Suits Up for Super Bowl With Controversial Ad Buy
LBM Journal ^ | 2/3/17 | James Anderson

Posted on 02/03/2017 2:52:36 PM PST by Timpanagos1

Keep an eye on your TV just before halftime of Sunday’s Super Bowl matchup between the Falcons and Patriots. That’s when 84 Lumber will air the following ad:

This isn’t the original version of the ad. For that, you’ll have to see 84 Lumber’s website during halftime of the big game. When 84 Lumber and their agency partner, Brunner, submitted the ad to Fox for airing during the Super Bowl it was deemed too controversial.

84 Lumber’s president and owner Maggie Hardy Magerko talked to the New York Times about the situation.

“I still can’t even understand why it was censored,” she told the Times. “In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist.”

(Excerpt) Read more at lbmjournal.com ...


TOPICS: Business/Economy; Sports
KEYWORDS: 84lumber; ads; lumber; nfl; retail; superbowl
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To: Timpanagos1
They are not illegal aliens until they illegally enter the United States illegally.

And? Rent a clue, friend.

The commercial shows a woman traveling with a small child through desert and wilderness. Just where do you think they're going? Why would they be shown making such a trek, if the producers want us to assume they're legal immigrants?

Answer: They're illegals trying to break into the United States. In the original version (according to some on the thread), the end of the commercial shows them arriving at Trump's Wall.

Now quit advocating for these people, would you?

61 posted on 02/03/2017 3:57:34 PM PST by Windflier (Pitchforks and torches ripen on the vine. Left too long, they become black rifles.)
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To: Vigilanteman

I smell chamber of commerce, the biggest influence on small construction business decisions in the USA.

Who else could influence the bottom line focused contractors to dip into the day labor pool almost over night and on such a wide spread basis?


62 posted on 02/03/2017 3:58:33 PM PST by MurrietaMadman
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To: yarddog

Oh it is two men, alright. I was looking for a YouTube video of this funny dog TO SHOW MY 10 YEAR OLD (a video we had seen countless times before) and that mess of two men kissing showed up on my screen with him looking over my shoulder.

UGH.


63 posted on 02/03/2017 3:59:51 PM PST by pinkandgreenmom
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To: georgiarat

...LOL......tell em they’ve lost Cen-Tejas too!

I don’t understand why some business people feel like they just have to say what they think. We don’t give a damn what u think........idiot! Your a lumber peddler for god’s sake!

Your opinion on immigration is like my opinion on Melania’s dress!!


64 posted on 02/03/2017 3:59:57 PM PST by Cen-Tejas (it's the debt bomb stupid)
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To: Windflier
"I know, because I'm a tradesman with a small family business that has suffered tremendously at the hands of these people."

I'm in the same boat. I'll never forget or forgive what these open-borders traitors did.

65 posted on 02/03/2017 4:05:55 PM PST by Godebert (CRUZ: Born in a foreign land to a foreign father.)
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To: Windflier

I’m not advocating for anyone.

I already said it is a bad commercial and will not attract customers to 84 Lumber.

But, the characters depicted in the commercial are not illegal aliens as the commercial is entirely set in Mexico.

Once they cross the border illegally, they become illegal aliens.


66 posted on 02/03/2017 4:10:28 PM PST by Timpanagos1
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To: ozaukeemom; pinkandgreenmom; Rastus

Many years ago, Hallmark was really big on gun control. I get their channel as part of my Dish Network package and there have been a few good movies so I was about ready to forgive them.

Then they do this!


67 posted on 02/03/2017 4:11:10 PM PST by yarddog (Romans 8:38-39, For I am persuaded.)
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To: Timpanagos1

84 Lumber should open some stores in Mexico so the Woman can get a Job and tale care of her Daughter.

Anyone know where the Father is?


68 posted on 02/03/2017 4:14:13 PM PST by Kickass Conservative (The way Liberals carry on, you would think "Mexico" was Spanish for "Auschwitz".)
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To: Timpanagos1
“84 Lumber challenged us to create a thought-provoking 90 second spot that would tell the world who 84 Lumber is and what they stand for–a company looking for people with grit, determination and heart, no matter who they are, where they come from, or what they look like.”

And I guess that includes whether they are in the country according to the country's laws or not.

I have been in the position of hiring people and, even though this was years ago, people had to provide proof of their eligibility to work in the U.S. I am looking for work now, sending in applications, and all of them require me to declare I am legal to work here.

Is this all just a meaningless formality to some employers? It must be. Every person working illegally was hired illegally.

69 posted on 02/03/2017 4:15:02 PM PST by Southside_Chicago_Republican (If liberty means anything at all, it means the right to tell people what they do not want to hear.)
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To: 12chachacha
At the end they get to the border and Donald Trump and Steve Bannon jump out of the bushes and Steve Bannon kneels behind the Mom and Donald Trump pushes her over him and yells, “Get out of here, you look like Muslims.”

LOL!
You should work for Madison Avenue.

70 posted on 02/03/2017 4:19:19 PM PST by El Cid (Believe on the Lord Jesus Christ, and thou shalt be saved, and thy house...)
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To: Timpanagos1

Got it.

The American Production Crew shooting the Commercial in Mexico are the Illegals. LOL


71 posted on 02/03/2017 4:21:38 PM PST by Kickass Conservative (The way Liberals carry on, you would think "Mexico" was Spanish for "Auschwitz".)
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To: Timpanagos1
...the characters depicted in the commercial are not illegal aliens as the commercial is entirely set in Mexico.

Just where do you think we're supposed to believe they're heading? What do you suppose they intend to do when they get to their undeclared (but all too apparent) destination?

Stop and think about the message this commercial is intended to send, and stop being obtuse about it.

72 posted on 02/03/2017 4:24:36 PM PST by Windflier (Pitchforks and torches ripen on the vine. Left too long, they become black rifles.)
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To: CIB-173RDABN

“Pro-illegal aliens.... Don’t know what that has to do with lumber.”

Construction and building trades require quality materials. You can cut costs by hiring cheap labor. Buy our lumber and hire an illegal today!


73 posted on 02/03/2017 4:31:17 PM PST by mumblypeg (Make America Macho Again.)
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To: CIB-173RDABN

“Don’t know what that has to do with lumber. “

have you been to every Home Depot ENTRANCE here in L.A.?


74 posted on 02/03/2017 4:34:04 PM PST by max americana (For the 9th time FIRED LIBERALS from our company at this election, and every election since 2008)
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To: Timpanagos1
84 Lumber

is now

84 Lumber

75 posted on 02/03/2017 4:37:52 PM PST by TChad (Propagandists should not be treated like journalists.)
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To: max americana

No, but I assume you are saying it is directed at those casual workers hanging out in front of the store. However, they are not the customer, it is the contractors that are buying not the casual laborer.


76 posted on 02/03/2017 4:42:43 PM PST by CIB-173RDABN (US out of the UN, UN out of the US)
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To: El Cid

She’s picking up red, white, and blue trash and using it to sew an American flag.


77 posted on 02/03/2017 4:45:40 PM PST by Momotaro
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To: Vigilanteman
Now, if they were based in LA where loss of illegal labour might mean loss of lumber sales, I could understand their point.

Looks like you are right in predicting the "out West" future of 84 Lumber.

Their expansion West will have them in LA shortly--and this sympathy-seeking, tear-jerking, anti-Trump Superbowl ad will have illegals flocking to 84 Lumber down there on the Mexican border.

Like all TV ads, the motive for this 84 Lumber's TV ad is greed--making big bucks off the backs of dirt-cheap and illegal labor.

84 Lumber Expanding in Western States

Serving as the company’s Western headquarters, the new office in Phoenix will give both existing and new stores in the region greater access to 84 Lumber services and support. Mark Mollico, a 30-year veteran of 84 Lumber, will relocate to Phoenix to open the new office and lead a team of associates in store operations and development.

84 Lumber’s expansion plans will nearly double its footprint in the west, where the company already operates 19 stores across Arizona, California, Colorado, Nevada, New Mexico, and Texas.

78 posted on 02/03/2017 4:48:11 PM PST by henbane
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To: Timpanagos1

Another reason to avoid the Agitprop Bowl.


79 posted on 02/03/2017 4:49:30 PM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Timpanagos1

"It is not clear if they are attempting to enter legally."



They are at the very least clearly breaking the law by hopping a freight train.   That is illegal.

80 posted on 02/03/2017 4:55:30 PM PST by Heart-Rest ("Well done is better than well said." - Benjamin Franklin)
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