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McDonald's franchisees say all-day breakfast is a nightmare
Business Insider ^ | October 15, 2015 | Hayley Peterson

Posted on 10/15/2015 9:48:12 AM PDT by C19fan

McDonald's franchisees say the company's all-day breakfast launch has been a nightmare. The new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens, franchisees told Nomura analyst Mark Kalinowski in a new survey.

"In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere," one franchisee wrote in response to the survey.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Food
KEYWORDS: mcdonalds; mcdonaldsbreakfast
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To: C19fan
Another McDonald's marketing failure?

What I have heard is that larger footprint stores have the capacity to serve all day limited breakfast item. In fact, depending on store size, the all day breakfast menu can vary. What a disaster.

Part of my job is to follow McDonald's to monitor food industry risk. McDonald's management is clueless on how to fix its issues. Increasing ground beef costs are driving consumer to gourmet burgers, management is clueless. Specialty resturantes are bitting at McD's "All things to all people strategy". Their social media and APP efforts are dismal and slow.

81 posted on 10/15/2015 11:39:34 AM PDT by 11th Commandment ("THOSE WHO TIRE LOSE")
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To: Marcella

None of the BKs in this area have breakfast after 10:30 but all the MCDs do.


82 posted on 10/15/2015 11:42:52 AM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: twister881

I get breakfast at JITB at 10PM all the time. No complaints. Where do you people live with all these gripes? What kind of demographics work in the restaurants?


83 posted on 10/15/2015 11:48:27 AM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: TontoKowalski

“Our local McD’s has police cars with flashing lights in the parking lot an awful lot.”

Like I was saying, it’s all in the demographics.


84 posted on 10/15/2015 11:54:31 AM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: edpc
"Seemed obvious. I imagine the orders are so infrequent, you’d either get low-quality old food or have to wait. People don’t want either."

We've already had to wait for food at our McDonald's, even though it wasn't special order. We have two McDonald's here. One they tore down and rebuilt last year. This year they're doing the other one. Don't know when it will be back in service. They haven't even started building the frame yet, and winter will be setting in here soon.

I haven't been able to have any McDonald's or any burgers since the end of August because of gall bladder attacks. They've cancelled my surgery twice, and I have no idea if or when it will be done. In the meantime, I have to stick to a low fat/no fat diet, so that means no breakfast out, and no beef at all.

It seems that when these companies decide to do something different like McDonald's has done, they don't prepare the site to handle the change. I realize they want to do more without having to put in any extra money or equipment, or make additions to the building, but they can't expect things to work out well without it. They look at quantity, and say the hell with quality.

I remember back when AOL went from charging you per hour/minute, to unlimited. They had an influx of new customers, but never bothered to add any additional lines to connect to. It was a nightmare trying to connect. That was back with modems too, and it took forever to get online, then you'd get kicked off regularly too. It was crazy.

85 posted on 10/15/2015 11:59:29 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: steve86

Around here (Maine) an Egg McMuffin is $3.29 plus fast food tax of 7.5% or thereabouts.

However, I have coupons where I can buy one Egg McMuffin and get one free.


86 posted on 10/15/2015 11:59:34 AM PDT by july4thfreedomfoundation (Register liberals, not guns!)
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To: C19fan

Geez, I could have told them that the prep area of a typical McDonalds franchise simply isn’t big enough to simultaneously juggle breakfast-food and burger orders.


87 posted on 10/15/2015 12:05:15 PM PDT by Alfred O. Bama (What Me Worry?)
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To: july4thfreedomfoundation

Yeah, we got the coupons also.

Regarding the prices, getting the McMuffin in a meal is a much better deal. Here it comes to around $4.32 including tax.


88 posted on 10/15/2015 12:10:31 PM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: discostu

“And they just can’t compete with places like Sauce or 5 Guys or Freddies or Rubios”

All those places undoubtedly would be over my $5 total meal cost limit so no deal.


89 posted on 10/15/2015 12:18:53 PM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: discostu

When I was a Mac and Don’s Supper Club employee I could triple the revenue at lunch in the same time that I could make a turn of EggMacs.


90 posted on 10/15/2015 12:22:28 PM PDT by bjorn14 (Woe to those who call good evil and evil good. Isaiah 5:20)
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To: discostu

Didn’t McD also buy Chipotle or a large chunk of it?


91 posted on 10/15/2015 12:35:10 PM PDT by bjorn14 (Woe to those who call good evil and evil good. Isaiah 5:20)
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To: dfwgator

“So I ordered French Toast during the Renaissance.”

“That is so corny.” - Abraham Washington, 1492


92 posted on 10/15/2015 12:48:08 PM PDT by elcid1970 ("The Second Amendment is more important than Islam.")
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To: C19fan

Duh! Two egg mcmuffins for $3.65 around here.


93 posted on 10/15/2015 12:50:14 PM PDT by mad_as_he$$ (Section 20.)
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To: steve86

It’s hard to eat at McD’s for under $5 anymore. And if you spend $2 more at one of the other places you’ll eat a lot better.


94 posted on 10/15/2015 12:55:08 PM PDT by discostu (Up-Up-Down-Down-Left-Right-Left-Right B, A, Start)
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To: bjorn14

Yeah the breakfast food cooks slow. And you can’t layer it, getting the next set of muffins in the toaster while the eggs are going doesn’t help. Breakfast just sucks.


95 posted on 10/15/2015 12:57:56 PM PDT by discostu (Up-Up-Down-Down-Left-Right-Left-Right B, A, Start)
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To: yefragetuwrabrumuy

2 burgers in the past What a Burger and Hardee were the favored here. McD’s never cared to eat there. Terrible food IMHO Fries were the only outstanding menu item but they fell prey when changes were made. Forget eating there. Just stop and play on their playground equipment.


96 posted on 10/15/2015 1:16:21 PM PDT by V K Lee (from TRUMP to triumph follow the step!! TRUMP TRUMP TRUMP MAKING AMERICA GREAT)
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To: yefragetuwrabrumuy

McDonalds’ regular sized patties are the same 1/10 of a pound as they have been for over 40 years. They actually recently increased the sized of the Quarter Pounder patty - it now starts out a little more than 1/4 of a pound, but because of the fat content, it cooks down to about 3 ounces.

With that in mind, no, the Big Mac has not shrunk over the years. It uses the same two 1/10 pound patties. It does LOOK smaller in comparison to many other burgers on the market today, but in reality, it hasn’t changed at all.


97 posted on 10/15/2015 1:58:24 PM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: Jeff Chandler; All
I want to thank you everyone who agrees with my assessment.

I'll detail later a proposal to drastically simplify McDonald's menu that could save them billions of dollars and make them profitable again.

98 posted on 10/15/2015 2:03:22 PM PDT by RayChuang88 (FairTax: America's economic cure)
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To: JLS

Breakfast sausage biscuits are the only McD’s food I can stand. The smell of their fries makes me want to puke.


99 posted on 10/15/2015 4:54:48 PM PDT by West Texas Chuck ( NOTE TO RNC: I will not be voting for another Bush. Ever. No matter what his last name is.)
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To: TontoKowalski

I believe you are correct. McDonalds decided to go “downmarket” and cater to mostly a lower class hoodlum crowd.

My cash strapped kids wouldn’t be caught dead in one. They prefer Chipotle, 5 Guys, etc., as they are more upscale and feature clientele with smartphones and tablets as opposed to hoodie shirts and “I Hate the World” scowls.


100 posted on 10/16/2015 4:02:43 AM PDT by SamAdams76 (A businessman gets things done with own money. A politician takes money and gets nothing done.)
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