Posted on 10/15/2015 9:48:12 AM PDT by C19fan
McDonald's franchisees say the company's all-day breakfast launch has been a nightmare. The new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens, franchisees told Nomura analyst Mark Kalinowski in a new survey.
"In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere," one franchisee wrote in response to the survey.
(Excerpt) Read more at finance.yahoo.com ...
McDonald’s needs to do just two things to recover.
1) Ignore the advice of “food agitators” and the media.
“My opinion is that the media is the main
supporter of healthy eating. We’re certainly
not hearing it from our customers”
— Andrew Puzder, CEO of Hardee’s and Carl’s Jr.
2) Have you ever seen a Whataburger? They pride themselves that their burgers are the same size they were in the 1950’s and 1960’s. They are at least twice the diameter of a Big Mac. This is because the Big Mac has gotten smaller over the years.
So what McDonald’s needs to do is to make a Big Mac as wide as a Whataburger, and twice as tall. Yes, it will be more expensive, but a LOT of customers will want it anyway.
The food agitators and the media will scream and cry, but they are not your customers, and never would be. So take Andrew Puzder’s advice and give your customers what *they* want for a change.
It would have been much simpler if they had just sold all-day breakfast through vending machines like they sell DVDs. The stoners would have been just as pleased.
They couldn’t have figured out that this would happen?
that and all those automous guns running amoke
**** “Jack In The Box has had an all-day breakfast menu for a number of years. I wonder what McDonald’s is doing differently?” ****
Sonic too
McD’s obsession with 30 seconds (target time to complete an order at the counter) dictates a lot about the business. And is actually hurting them a lot in the modern market. Most of their competition has figured out that getting people in and out in 15 minutes instead of 10 is still fast enough for most people’s schedule, allows them to make better food, and just generally makes the atmosphere more relaxed and comfortable for the customer.
“I also like the chicken fajitas they had years ago.”
They were great, I agree. I pretty much hate all fast food, but of course my kid loved it (hubby too) and I could go there and have 2 of those and really be quite happy with my meal.
The best thing they’ve ever served, those and the apple pies and fries.
Now I pretty much insist on Wendy’s were I can get the chili. I also like Burger Kings fish sandwich, but hubby and the kid hate BK with a passion.
So....Wendy’s wins!
Same goes for their cheeseburgers. And I used to love them.
But it seems I get the same reaction to any fast food now.
I get a bagfull of those sausage mcmuffins, take them home and in the morning, fry an egg in an egg ring, and bam!, a $1 sausage mcmuffin becomes a $3 sausage mcmuffin with egg! Yay, el cheapo deluxe!
Bingo! I'm old enough to remember when McDonald's business model was much closer to that of In-N-Out. Back when the milk shakes were made with ice cream and the french fries were made with fresh potatoes.
Yup. Breakfast is very equipment intensive.
Everything is already made. Throwing everything in a microwave is so hard. seriously the only thing that have to cool is the hash browns. But they still arrive frozen. It is not like they make everything from scratch.
Actually, they can compete with those guys. The food at the places you are talking about is more expensive - by a long shot.
Subway’s a valid comparison on the quality thing. Buying it would have been the right move.
MCD violated their value discipline. They never had very good food. Their food was good for the price they were asking. Last big hit they had was the McNugget. Totally within their value discipline - low cost, adequate quality.
WMT screwed themselves in 2006 thinking they could sell upscale stuff. They came back with a stump.
Bottom Line: If you want to take advantage of good things happening outside your value discipline, then buy it and let it keep doing what it is doing. Accept that when people are flush, they are going to choose something other than the lowest cost option.
Violating their value discipline is blowing up their cost model. That’s the bottom line. Coffee is the prime example of that. The equipment cost is killing them.
MCD could have bought Duncan and wrecked SBUX a long time ago.
It’s the only way you can violate your value discipline and win.
Marketing Dept. didn't bother running this "project" by the logistics folk.
I thought it was Joe Dirt who said that.
As long as I can get my sausage biscuits at 4pm, they can just adapt!
“I love their sausage biscuit but after I eat it It makes me ill for a couple of hours.”
It is truly the pleasure and the pain.
We found out Burger King always has a muffin breakfast available so we changed from McDonalds to Burger King. We had our 5 lb. Yorkie with us and she eats the meat on a child's burger so there were three of us eating Burger King every morning after loading up and getting in car for another day of traveling. We racked up over 4,000 miles on the SUV.
So, if you want breakfast during the day, go to Burger King.
Just add McRib all day every day and problems solved.
Do white people eat at McDonald's now?
I think they've become, in the eyes of blacks and whites alike, the "ghetto fast food joint."
I don't eat there for reasons of food/nutritional quality, but my son and his friends refuse to go there, and I don't think they are the only ones. Even his middle class black friends won't go. "It's ghetto."
These are single guys in their early 20's. I'd think they'd be a prime market for the fast food industry.
That is very clever-—I’ll have to try it.
You are also making me very hungry. :-)
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