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What your smartphone says about your waistline Nicholas Wells
CNBC ^ | June 25, 2015 | Nicholas Wells

Posted on 06/25/2015 5:08:42 PM PDT by Swordmaker

If you're sipping your lunch, you probably have an iPhone. If you're enjoying pizza from Little Caesars, you're probably on Android.

Consumer choices have always been about picking this or that, and the current either/or decision is between smartphone operating systems. Your choice when it comes to operating systems says a lot about you, including what you like to eat, according to data provided to CNBC by NPD Group's Checkout Tracking.

IPhone users were much more likely to go for a liquid lunch, with soup and smoothies taking the top spots for iOS choices. Soup had an iPhone-to-Android index of 151, meaning that purchasers were 51 percent more likely to be iPhone users. An index of 100 would be equality between the operating systems.


Android users leaned more toward heavy, hearty foods like roast beef and fried chicken. The Android-to-iPhone index for cheeseburgers was 113 and roast beef sandwiches 119.

Fast food for smartphones

"If you were to generalize, you do tend to find the iOS is a little more Target while Android is more Wal-Mart," said Andy Mantis, executive vice president of the group, pronouncing Target the pseudo-fancy way. iPhone users had a median income of $85,000 in 2014, versus Android users' $61,000, according to a report from Web analytics firm comScore.

As for fast food, establishments might elicit loyalty, but everyone loves fried chicken. The establishment with the highest iPhone-to-Android index (169) was Raising Cane's Chicken Fingers, a chain based in Baton Rouge, Louisiana. Bojangles Chicken 'n Biscuits was at the opposite end, with an Android-to-iPhone index of 129.

IPhone users tend to be more herd like, at least when it comes to fast food. There are 10 establishments with indexes over 125 in favor of iPhones, while only four could say the same for Android users. Assuming each person uses just one type of phone to upload their receipts, this could mean that iPhone users frequent the same slightly pricier spots more often than Android users. Alternatively, everyone could be going to the places Android users like but there are additional establishments where iPhone users go but Android users don't.


Checkout Tracking gathers its data from the source: Consumers uploading their receipts into the system in exchange for rewards like Amazon gift cards. By applying OCR and machine learning, the system strips the important information from the receipt and collates for a relatively accurate sample of American consumer behaviors. Better than an online survey, for example.

With 50,000 users scattered around the country, Checkout Tracking analysis offers a fairly representative national sample of consumers, according to Mantis, though the user base leans younger and more female than the population. That makes sense if you consider it's using mobile devices to upload receipts.


TOPICS: Business/Economy; Computers/Internet; Food
KEYWORDS: android; foodies; hipsterdom; iphone; maccult; psychology; vegan; veganagenda; vegetarian; vegetarians
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To: Excellence

So do I and for office connectivity etc I find the Lumia 1520 very good. Its battery life knocks apple and Samsung. And a super camera and screen


21 posted on 06/25/2015 9:55:39 PM PDT by Cronos (ObamaÂ’s dislike of Assad is not based on AssadÂ’s brutality but that he isn't a jihadi Moslem)
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To: Cronos
You need more money for an iPhone on average so all the other aspects Flo naturally from that

A high end Samsung, HTC, LG, or other Android smart phone on a two year contract will cost you $150-$300. An Apple iPhone 6plus will cost you $200 - $299 to initiate a two year contract. Buying an unlocked top of the line model at the MSRP for any of those Android smartphones would run you between $550 and $750, while buying an unlocked Apple iPhone 6 or 6plus would cost you $599 to $699. The service costs for each smartphone is the same on every carrier.

Exactly where is the additional cost for buying and using an iPhone? For all extents and purposes if there is a cost differential, it is in pennies only per month.

You can also get Android and iPhones for lower initiation costs including FREE. . . by accepting lower quality Android and older or lesser model iPhones such as the iPhone 5C.

22 posted on 06/25/2015 10:17:40 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: ProtectOurFreedom
$12 for a cheeseburger and fries in Mountain View! Yikes. Nothing left for a data plan after lunch.

Their online pricing seems to be a lot higher than their in store pricing I recall. I could get a bacon cheeseburger with a large fry and drink for about $8. Something is wrong. . . or they've raised their prices a whole lot since i've eaten there. They do have all you can eat free peanuts. . .

23 posted on 06/25/2015 10:24:42 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

A high-end Android yes. But at the lower end the market is dominated by Android handsets.


24 posted on 06/25/2015 11:26:25 PM PDT by Cronos (ObamaÂ’s dislike of Assad is not based on AssadÂ’s brutality but that he isn't a jihadi Moslem)
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To: Cronos

I got the 920, because it’s the only model Verizon had. But I’d rather have a 1020 for the camera. I also have a 520 without a sim card for a separate project. It’s smaller and slower but carries what I want.
Have you updated to Denim yet? I heard it’s still buggy, so I’m waiting. I’ll probably do the 520 first, since it isn’t my main squeeze.


25 posted on 06/26/2015 3:45:53 AM PDT by Excellence (Marine mom since April 11, 2014)
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To: Excellence
"Well, thank goodness I use a Windows phone!"

Me too. Bought it for function not to be in the herd.

26 posted on 06/26/2015 5:27:20 AM PDT by Dutch Boy
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To: Swordmaker

That’s ridiculous, pass the pizza. Oh, and the milkshakes.


27 posted on 06/26/2015 11:47:47 AM PDT by SunkenCiv (What do we want? REGIME CHANGE! When do we want it? NOW)
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To: Swordmaker

If this article interests you, you are probably smoking pot using an aluminum can.


28 posted on 06/26/2015 11:56:49 AM PDT by right way right (Disclaimer: Not a prophet but I have a pretty good record.)
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To: Swordmaker

bUMP.
FOR DEPRESSING DAY.


29 posted on 06/26/2015 1:45:20 PM PDT by right way right (Disclaimer: Not a prophet but I have a pretty good record.)
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