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Scientists explain why tomato juice tastes better on a plane
Toronto Sun ^ | May 26, 2015 | Postmedai Network

Posted on 05/26/2015 1:54:32 PM PDT by rickmichaels

Ever noticed how tomato juice tastes better on a plane?

Cornell University researchers say there's a scientific reason for that.

While tomato juice isn't the most popular beverage at, say, restaurants or parties, people tend to order a lot of it while flying.

In 2008, German airliner Lufthansa revealed that 27% of its customers order tomato juice, but 23% of those said they never buy it on the ground.

Turns out, the stuff actually tastes better in the air thanks to a combination of noise pollution and umami, a Japanese term for the sweet, savory tastes produced by amino acids.

"Our study confirmed that in an environment of loud noise, our sense of taste is compromised. Interestingly, this was specific to sweet and umami tastes, with sweet taste inhibited and umami taste significantly enhanced," Robin Dando, assistant professor of food science at Cornell, said in a press release.


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To: Dr. Ursus

I wonder if this includes Mr & Mrs T’s Bloody Mary Mix. That’s what I drink on the plane......

And morning flights is just the mixer.


21 posted on 05/26/2015 2:29:32 PM PDT by EQAndyBuzz (Liawatha, because we need to beat a real commie, not a criminal posing as one.)
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To: nickcarraway

Tomato juice tastes best with vodka and a celery stick in the glass


22 posted on 05/26/2015 2:30:05 PM PDT by glorgau
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To: fwdude

Let me think about it.


23 posted on 05/26/2015 2:30:15 PM PDT by SeaHawkFan
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To: rickmichaels

Never noticed. Don’t care. Who paid for this “research “?


24 posted on 05/26/2015 2:32:17 PM PDT by I want the USA back (Media: completely irresponsible. Complicit in the destruction of this country.)
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To: SpaceBar

It’s hard to find a good brand. I tried yesterday.

The most popular brand is Campbell’s which tastes hideously like children’s tomato soup. V-8 and all of it’s variations are not tomato juice. And Glorietta, once terrific, hasn’t been around for 20 yeas.

i’m going to check Trader Joe’s!


25 posted on 05/26/2015 2:32:40 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: fwdude

Bloody Mary’s ... tomato juice.


26 posted on 05/26/2015 2:33:26 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: BunnySlippers

Good ol’ Kroger branded tomato and vegetable juices are good.


27 posted on 05/26/2015 2:36:55 PM PDT by SpaceBar
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To: rickmichaels

I order it on a plane despite never drinking it otherwise. Seems like I can breathe better afterwards, the air’s not so stale. No idea why that is.


28 posted on 05/26/2015 2:42:53 PM PDT by RegulatorCountry
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To: SpaceBar

Kroger? We don’t have them here in LA.

Could it be a Ralph’s, or Von’s?


29 posted on 05/26/2015 2:48:01 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: mowowie

Sacramento is the best ever! I can’t find it either. Have to settle for Campbell’s. Add a twist of lime.


30 posted on 05/26/2015 2:53:52 PM PDT by Rushmore Rocks (,)
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To: SunkenCiv

Lol!


31 posted on 05/26/2015 2:54:53 PM PDT by uncitizen (The GOPE is bruisin' for a Cruz'n)
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To: SunkenCiv

Exactly! It is the vodka, splash of Tabasco sauce, Worcestershire sauce and stick of celery. I made it a habit to have at least two-three at the New Orleans air port heading to Miami to catch a flight to Valenzuela when I was working down there. Damn good oil field pay checks.


32 posted on 05/26/2015 2:56:48 PM PDT by Red_Devil 232 ((VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!))
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To: BunnySlippers

Not sure who sells it there, but its part of the Smith’s product lineup. The thing you have to watch out for is added sugar in its various guises.


33 posted on 05/26/2015 2:58:04 PM PDT by SpaceBar
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To: rickmichaels

Just be wary of turbulence. I got off of a plane once looking like a stabbing victim


34 posted on 05/26/2015 3:02:58 PM PDT by lovesdogs
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To: SgtBob

One hand, Tomato

Other hand, Salt Shaker

So that means a straw in the Vodka ?

Then swish and swallow ?


35 posted on 05/26/2015 3:04:34 PM PDT by mabarker1 (congress, The Opposite of Progress.)
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To: Rushmore Rocks

I can order it online but the shipping is expensive.
Campbells is so inferior that i barely drink tomato juice anymore.


36 posted on 05/26/2015 3:05:10 PM PDT by mowowie (`)
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To: nickcarraway; G Larry; uncitizen; Red_Devil 232
Image and video hosting by TinyPic

37 posted on 05/26/2015 3:19:17 PM PDT by SunkenCiv (What do we want? REGIME CHANGE! When do we want it? NOW!)
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To: rickmichaels

Redneck’s theory:

Since the beverages are still free, people would tend to gravitate towards the premium ones, i.e. the genuine juices. Tomato would split a fanbase with orange, grapefruit, V-8 etc.


38 posted on 05/26/2015 3:25:08 PM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: rickmichaels

Miracle Berry, The Berry That Makes Lemons Taste Sweet

http://www.miracleberrypill.org/miracle-fruit/berry-that-makes-things-taste-sweet


39 posted on 05/26/2015 3:28:01 PM PDT by Bob434
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To: SunkenCiv

Well, that, and the reduced air pressure probably swells the taste buds a tad.


40 posted on 05/26/2015 3:29:30 PM PDT by Calvin Locke
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