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Aunt Jemima Rebranding Drops During Black History Month Sparking Outrage And Erasing Countless Legacies
The Mix ^ | 2/10/2021 | Erin Perri

Posted on 02/10/2021 9:28:11 AM PST by MJacks4

The Aunt Jemima brand is officially canceled after a 125 year run. Many proud black women served as brand ambassadors for Aunt Jemima, one of the longest continually running logos and trademarks in the history of American advertising.

Adding insult to injury, Aunt Jemima’s rebranding was debuted during Black History Month.

(Excerpt) Read more at themix.net ...


TOPICS: History; Society
KEYWORDS: auntjemima; blogpimp; cancelculture
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1 posted on 02/10/2021 9:28:11 AM PST by MJacks4
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To: MJacks4

Meh, whatever. Call it Quaker Oats Co. Syrup. Oh wait, “Quaker”?! Ummm, those folks aren’t as woke as they think they are?


2 posted on 02/10/2021 9:31:00 AM PST by brownsfan (The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants.)
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To: MJacks4

Aunt Jemima becomes Aunt Pearl?

A distinction without a difference.


3 posted on 02/10/2021 9:31:42 AM PST by alloysteel (Praise the Lord, and pass the ammunition.)
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To: MJacks4

Once you start erasing it never stops.


4 posted on 02/10/2021 9:31:43 AM PST by Rurudyne (Standup Philosopher)
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To: MJacks4

You get the feeling that the Democrats are trying to recreate an antebellum America?

We shouldn’t have black icons for marketing purposes?
Uncle Ben was a REAL person.
“Aunt” Jemima could be construed as marginalization but why not just change the name to “Jemima’s” rather than removing a black face from mainstream packaging?

And as pointed out elsewhere - Pearls are... white...


5 posted on 02/10/2021 9:32:50 AM PST by Skywise
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To: alloysteel

My vote is for Granny Clampett.

Nothing like replacing a black woman with a white woman to proclaim progress!


6 posted on 02/10/2021 9:33:03 AM PST by Rurudyne (Standup Philosopher)
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To: Rurudyne

Erasing statutes and photographs are always the precursors to physical erasure....


7 posted on 02/10/2021 9:33:59 AM PST by cgbg (A kleptocracy--if they can keep it. Think of it as the Cantillon Effect in action.)
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To: alloysteel

>>Aunt Pearl

Is that Uncle Ben’s new name?


8 posted on 02/10/2021 9:34:29 AM PST by a fool in paradise (Call on Joe Biden to follow Donald Trump's example and donate his annual salary to charity. )
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To: MJacks4

Narratives are colliding!!!


9 posted on 02/10/2021 9:34:32 AM PST by cdcdawg (My greatest fear is that our society will get what it deserves.)
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To: Rurudyne

If Communists murdered all these people it would be okay with the New York Times. Sick


10 posted on 02/10/2021 9:34:53 AM PST by Colt1851Navy (What was wrong with Nixon?)
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To: alloysteel

It’s not Aunt Pearl. It’s Pearl Milling, which sounds a lot like a sex act to me.


11 posted on 02/10/2021 9:35:38 AM PST by monkeyshine (live and let live is dead)
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To: MJacks4

Soon, buffet lines will be replacing black cooks with white cooks and we will all suffer for it.


12 posted on 02/10/2021 9:35:41 AM PST by DannyTN
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To: MJacks4

The entire thing is senseless. WTF is wrong with “Aunt Jemima”?

Appeasement will gain Pepsico nothing. They won’t even be eaten last.


13 posted on 02/10/2021 9:37:08 AM PST by Seruzawa (TANSTAAFL)
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To: Colt1851Navy

Communists did murder millions ... and the Left has been covering for them for decades, from at the time till now.


14 posted on 02/10/2021 9:39:52 AM PST by Rurudyne (Standup Philosopher)
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To: a fool in paradise

Aunt Bernadette ... or Uncle Ben in drag ... would pass muster with the perverted Left.


15 posted on 02/10/2021 9:41:06 AM PST by Rurudyne (Standup Philosopher)
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To: MJacks4
Soon, only white people will be on food packaging, like the blonde on Blue Bonnet butter, for example.

Then the SJW's will be bitching only white people are pictured on food packaging and demand black representation. These people are utter morons.
16 posted on 02/10/2021 9:41:08 AM PST by Dan in Wichita
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To: MJacks4

Fired the black lady! Moron little liberals.


17 posted on 02/10/2021 9:43:03 AM PST by CodeToad (Arm Up! They Have!)
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To: MJacks4

Please just make up my mind. Either Aunt Jemima and Uncle Ben are racist stereotypes that must be canceled from our culture, or else removing their images is itself a racist act.

Which is it? I need to know how to feel enraged.


18 posted on 02/10/2021 9:44:10 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: MJacks4

Give them say 6 months to look at the sales figures from the “Pearl Milling COmpany” pancake mix.....sales will drop drastically....I predict cut in half by the end of 2021..so Aunt Jemima will be back in some form, or the entire product will be retired.


19 posted on 02/10/2021 9:47:04 AM PST by supremedoctrine
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To: MJacks4

Betty Crocker (a very well-known and popular brand of General Mills Corporation) has been undergoing racist genetic mutation for many years.

I once had occasion to visit the President of GMills, on business. I had to wait for just a moment in his office’s reception area while he came out to usher me in to see him.

Hanging on the walls were about 20 or 30 pictures of Betty Crocker. All ever so slightly different. I was trying to figure them out when El Presidente came out to greet me. He saw that I was staring at his collection of Betties. He asked how I liked them and I must have expressed my wonderment because he explained....

Each Betty was a little different because GMills changes Betty every year to reflect her products’ marketing demographics. Which means, it turns out, that when (say) one percent more Chinese people buy Betty cake mixes, Betty herself mutates to become one percent more Chinese.

I forget the exact figures but El Presidente knew them, at that time Betty was (say) 79.3 percent Caucasian, 7.6 percent black, 9.2 percent Chinese, 2 percent Neanderthal and the remainder Sasquatch.

(Must have been some kinda orgy....?)


20 posted on 02/10/2021 9:49:05 AM PST by faithhopecharity (Politicians are not born, they are excreted. Marcus Tullius Cicero (106 to 43 BCE))
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